If you want to engage in Internet operation across industries, which operation position is better to start from?

/kloc-in 0/7, I switched from a traditional salesman to an internet operator, and now I am an old aunt with nearly two years' work experience. I have more or less done and contacted the work of user operation, community operation and new media operation.

The subject problem is also a long-standing problem when I decided to change careers. At that time, I was confused and tangled to the point of foaming at the mouth, and I was tortured by countless souls: which position has good prospects? Which position is suitable for me? If Xiao Bai enters the business, which position is easy to start?

Although later I realized that I was too young and naive.

As a 0-year-old white, how to get the company to hire you is the top priority, rather than picking a position with sentimental feelings. What a painful understanding! Another is that it is of little significance to find that it is entangled in specific positions after work. Although the operating positions are different, the thinking and some professional skills of doing bottom-level things are universal, and some things I do are more or less coincident. Therefore, if you later find yourself more interested in operating positions, you can completely change jobs. Of course, the premise is that you have to work.

Off topic, let me talk about my own solution, which is roughly like this:

If yes, please choose your favorite position. Interest and enthusiasm are great motivation to do a good job. If not, skip to step 2.

How to find a position that suits you and yourself? There are three very useful experiences to share with you:

Screenshot from the hook. Com, covering the operating positions with high recruitment demand in the market today. Of course, there are other operation bits that are not reflected.

The classification of operations is dazzling, but in the final analysis, the standard of classification is the difference between work objects and work contents. Easy to understand, such as user operation. You can know at a glance that the object of this position is an independent individual; Content operation faces graphic, audio and video; Product operation may need to make the company's products more popular with users through your work.

Give me some operating positions that I know better and tell me what they do.

User operation

Work objectives: user retention and word-of-mouth communication. User operation needs to let users find a sense of belonging.

For example, for the user operation of a company doing e-commerce training, he needs to communicate with users and understand the needs of user training-learning to plan promotional activities or learning to package goods? Promote transformation or pull new ones? Then, according to the needs of users, find the corresponding solutions and provide services.

Skills required: user screening, user communication, reward mechanism, data analysis, community operation.

ps:

User retention means that users continue to use your products.

Word-of-mouth communication means that users use your products to meet their own needs, and then voluntarily promote your products to achieve the effect of word-of-mouth communication.

content maketing

Work objective: Open source and reduce expenditure through the quantity and quality of content.

For example, Himalayan content operation may be to find audio content that users like and are willing to consume. After packaging and promotion, audio will play a greater role.

Skills required: content production, content evaluation, mobilizing users to produce content, foreign cooperation, data analysis and user feedback.

ps:

Open source is to attract users' attention through the amount of content.

Throttling is to let users continue to consume the content of products through content quality, so that users can be sticky to products.

Content sensitivity is a core skill of content operation. When you are very sensitive to content, you know what kind of content should be spread. I also know how to mobilize users to make good content and help you complete the KPI of making content.

Content operation needs to think about what rules should be adopted to mobilize users to generate content; Because when products can mobilize users to generate content, thousands of articles will emerge, which greatly meets the needs of users for new content. This is the fundamental way to solve the problem.

Community operation

Work objective: To improve community retention +UGC (refers to user-made content, and you can check PGC if you are interested), and it is necessary to establish a mechanism to hold activities according to the interests of target users of products to promote users' activity in the community.

Some Internet products will provide users with a place and a community to discuss and find the information they want. Community represents a city, and community operation is the planner and builder of this city.

Skills required: formulate community rules, organize and plan community activities, communicate with users, and formulate incentive mechanisms.

ps:

User communication is the foundation of community operation. Only when you know users well can you design relevant community rules, activities and contents, which are based on user communication.

Community mechanism, designing a community mechanism is equivalent to any city needing a rule. When more and more users come to your city, the mechanism will tell them what to do, and the incentive mechanism will encourage users to do what you want them to do. These mechanisms are good for users, good for the content of products and good for the promotion of products. These mechanisms will help you save a lot of manpower.

Product operation

Work objective: continuously feed back the results of user experience and product function test to product manager.

Skills required: Collect user feedback, analyze data, and organize user behavior flow.

ps:

The result of product function test means that operators first provide users with a service artificially. When many people think this service is good, they can turn it into a function, then this new online function is made according to user feedback.

User feedback and user behavior flow, one is through data, the other is through communication, to provide product feedback for product managers. These data will tell product operators how many times users click on different pages and which page users prefer. User feedback is also important, because a lot of information can't be directly conveyed to us through data.

E new media operation

Work objective: With the help of new media channels, publish new media content, such as graphic information, audio and video, so as to innovate, promote activities and transform the company.

Skills required: basic knowledge of copywriting, data analysis and user thinking.

ps:

New media refers to some new media channels, such as Zhihu, Weibo, WeChat and headline number. This is the general term for such channels.

User thinking refers to creating content from the perspective of users.

Innovation means bringing new users to the company or its products.

Promotion activities refer to activating old users and making them pay attention to products again.

Conversion, you can simply understand it as paid purchase.

I won't talk about category operation, business operation and online store operation until I really did it myself, but it's still quite understandable. You can disassemble it according to the above routine, or you can brush the Internet post literacy class of Warm Stone Network like me to get a more complete and systematic understanding.

This is used to judge which position we are more suitable for.

A wants to run the internet. If you belong to this kind of person, it would be great: not introverted, with a good sense of network, strong communication skills, flexible mind, good at dealing with people, high emotional intelligence and a sense of data.

B If you don't reject writing, even like being good at writing and taking photos and retouching, new media operation will suit you very well.

C If you are sensitive to data and good at sorting out and analyzing data, product operation and data operation can give full play to your specialty.

D If you like to interact with people, have experience in event planning and organization, and have the ability to organize and coordinate, you can consider user operation and community operation.

E If you are obsessed with content, know the preferences of the public, know how to appreciate and distinguish content, and like reading, listening and watching, you can do content operation.

F You can look at the job content of each operation post, then look at your own characteristics and preferences, and screen out the positions that suit you.

A Go back to step 1-3 and find your favorite position. At this point, you have solved the problem-which operating position to start with.

B. If you still can't concentrate on finding your favorite position, please go to step 5.

These people do exist. Well, that's who I am. My feelings are numb and my personality is tangled. I'm not sure what I really like and love. I feel that everything is fine, and everything is OK. I have no opinion, no opinion, no choice. ...

According to my more than 2 years of working experience, I recommend you to do new media operation. This is not an irresponsible suggestion, because action is much stronger than doing nothing. If you don't do anything, you'll stay where you are forever, and clicking on it is just doing it ~ In addition, you can choose a position first and regard it as a tool, a tool for you to enter the business. After you enter the business, you can get in touch with the operation work deeply, and you will find the specific job that suits you more scientifically.

Why new media operation? The reason for this is the following：

A to choose a position close to money, new media operation is such a position. Generally speaking, the position closer to money is more important (whether it is spending money or making money), and the more money you can earn. Why? Because the new media operation should not only cover the operation work, but also involve the market work, that is, bring new users to the company, turn new users into active users, and even directly push new users to pay. This is to make money for the company. Is there no prospect for earning money?

B novices can grow up quickly in a short time by doing new media operations. Because the new media operation is an all-round player, because its work involves words, aesthetics (such as typesetting and picture matching), interaction with fans, organization and planning interaction, and data analysis. With so many skills and connections, it is difficult to grow. The more you know, the more valuable you are, the more competitive you are in the job market, and it is not easy to be eliminated.

C new media operation is a centralized position, which can pave the way for your longer-term career development and has many benefits. Up, it can touch the product (you need to know the product characteristics to make content and communicate with users), down, it can touch users. Simply put, you have access to all the major modules of the Internet industry.

In this way, you have a comprehensive understanding of the whole industry, and you will have experience and experience advantages when you are promoted to management.

You can also have a clear career plan in this line, and then you can choose a more detailed career development direction according to your hobbies and specialties to drill deeper.