What are the principles of advertising design?

The so-called creative principle means that advertising creativity should be brave, innovative and creative, instead of sticking to the old rules. Original advertising creativity has the biggest psychological breakthrough effect. Unique novelty attracts people's attention, and its distinctive charm will arouse people's strong interest and leave a deep impression on the audience's mind. Being remembered for a long time, this series of psychological processes conforms to the psychological ladder goal of advertising communication.

2, the principle of effectiveness

Creativity is the first principle of advertising creativity, but creativity is not the purpose. Whether advertising creativity can achieve the purpose of promotion basically depends on the communication efficiency of advertising information, which is the effectiveness principle of advertising creativity, including understanding and relevance. Understanding is easy to be accepted by a wide audience. In advertising creativity, we should be good at combining various information symbol elements to make it moderately novel and original.