Tourism Resources Development Model —— Taking the Planning and Development of Tourism Resources as an Example

1. Tourism resources planning and development case

Hello, at present, China is in a period of rapid tourism development. Almost all provinces, municipalities and autonomous regions in China have made decisions to accelerate the development of tourism. There are 24 provinces, municipalities and autonomous regions that regard tourism as a leading industry or a pillar industry. Conditional to become a regional leading industry or pillar industry. We can't help but ask, can tourism in these provinces really become bigger, better and stronger? There must be a lot of blindness in following suit. Tourism is by no means a pollution-free industry that people often say. Because a large number of tourists are crowded in scenic spots, or because of improper tourism development strategies, decision makers lack systematic planning, development will lead to the destruction of natural ecology and social environment. Tourism is not a risk-free industry, and it is wishful thinking to invest less, get quick results and get high returns. In fact, the real profit of domestic tourism development is only 1P ratio 3, the break-even ratio is about 1P ratio 3, and the loss is not less than 1 ratio 3. Only those who lose money are paid by the government, and no one is responsible. From this point of view, it is dangerous to develop tourism only by emphasizing benefits and ignoring costs, risks and ecological losses. The ecological environment is precious. Without it, there will be no sustainable development. Ecological service function is the foundation of human survival and modern civilization. Science and technology can affect the ecological service function, but it cannot completely replace the ecological service function. Improper tourism development will destroy the original ecosystem and lead to the reduction of the functional value of ecological services, which should be paid full attention to. In a word, tourism development can not only emphasize benefits, but also exaggerate benefits. Can you ignore risks or costs? We can't just emphasize the comprehensive income and ignore the comprehensive loss. Therefore, it is necessary to make profit and loss analysis and risk assessment. I hope I can help you.

Study on the Development of Rural Tourism and Its Influence Series II of Basic Theories of Rural Tourism. Successful cases of tourism resources development.

By He Jingming.

The full text is divided into 12 chapters and consists of 6 parts.

The first part is the theoretical background of rural tourism research. On the basis of combing the concepts of rural tourism at home and abroad, the concept of rural tourism is defined and classified. This paper introduces the background and development of rural tourism in developed countries, Taiwan Province and Chinese mainland, and analyzes its development characteristics.

The second part studies the rural tourism destination and tourist market from the macro level.

The third part studies rural tourism operators from the micro level.

The fourth part is the analysis of the influence of rural tourism on rural development. Analyze the influence of rural tourism development on regional society, economy and environment.

The fifth part is the policy suggestions for developing rural tourism. This paper analyzes the main problems existing in the development of rural tourism and puts forward the strategies for the sustainable development of rural tourism.

The sixth part is the conclusion and discussion. Summarize the main conclusions of the paper and discuss the unfinished research ideas in the paper. Emphasize the close combination of theory and practice. On the basis of systematically summarizing the development status of rural tourism at home and abroad, this paper selects rural tourism with typical areas as a case for in-depth study, which can be used as a reference for college tourism students and relevant persons in tourism management departments.

3. Classic cases of tourism resources development and innovation

In my opinion, the so-called tourism resources are the foundation of tourism. Tourism resources are mainly divided into natural landscape resources and human landscape resources.

Natural landscape resources also include mountains, canyons, forests, volcanoes, rivers, lakes, beaches, hot springs and climate. Landscape resources include historical and cultural sites, ancient buildings, ethnic customs, modern architecture, food shopping, culture and art, sports and entertainment.

Natural resources: mainly based on natural geographical elements, there are sightseeing, rest, entertainment, sports and other attractions. These elements are single or combined, or some elements are dominant and others are complementary, forming tourism resources.

Landscape category: mountain, karst landscape, aeolian landform, coastal beach, special

The climate and celestial landscape are suitable for Xia Han for recuperation and treatment, and there are also special astronomical landscapes, such as Mount Tai sunrise, Lushan waterfall, Huangshan sea of clouds, Buddha Emei S light, desert mirage, polar aurora and so on. I can't avoid meeting each other, but I often appear.

Humanistic tourism resources: refers to the material entities created by ancient and modern humans that can attract people to travel, or myths, legends, anecdotes of celebrities, etc.

Historical sites-historical sites, architectural sites, grottoes and stone carvings.

Culture and its carrier mainly include special folk rituals, customs, festivals and national crafts. See, touch and participate.

Religious resources: mainly include two categories. First, tourist religious architectural art, such as altars, temples, large statues with individuality, as well as decorations, sculptures, murals, couplets, inscriptions and so on. Second, these religious buildings and art itself create places for religious activities. For example, clergy of various religions preach and seek dharma, and a large number of modern tourists visit religious temples and Taoist temples for the purpose of seeking God and worshipping Buddha.

Urban and rural characteristics: historical and cultural cities with visual images, unique modern urban scenery, fresh and simple rural scenery, ancient towns and villages, etc.

Modern man-made facilities: large-scale engineering and cultural facilities with characteristics, scale, special significance and influence.

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4. Tourism resources development case

To develop rural tourism, we should adjust measures to local conditions, focus on scenic spots, focus on folk culture, maintain the old traditions of ancient villages, ensure the quality and quantity of rural food specialties, live up to the same standards in beautiful countryside, and make people feel familiar with every village. I once left a message on an official account of beautiful countryside Voting WeChat in my hometown: beautiful countryside can formulate uniform standards, so it is not appropriate to require road hardening 100%. The ancient stone road is covered with thick cement, the ancient beauty is gone, and the long history is buried. This information has caused many people to talk about it. Modern people are tired of watching reinforced concrete, and you make the country full of local flavor difficult to taste. I am engaged in mountain village tourism projects, and many road houses built by modern building materials such as cement and steel bars are repaired in the old way. After creating the selling point of a good village, it is how to attract tourists. We should skillfully use modern online media, such as today's headlines, Tik Tok and other popular platforms, and learn to tell stories and creative stories to attract customers.

: 5. Tourism planning and development case

1. Responsible for tourism planning, planning, and preparing the marketing plan, master plan and detailed plan of the tourist area; 2. Participate in project planning, special studies, case studies, etc. 3. Participate in communication with partners, accurately grasp each other's needs and reflect them in the project plan; 4. Seriously participate in project investigation, research and other activities, and be responsible for project planning and map making.

2065 438+00-2065 438+02 Eco-tourism in China must adhere to the Scientific Outlook on Development, formulate scientific development plans, rationally develop tourism resources, strengthen tourist management, carry out eco-tourism market education, monitor the environment of eco-tourism destinations, strengthen departmental coordination and strengthen comprehensive management.

A recent successful example, such as Wanda Town in Danzhai County, Guizhou Province, was built by Maotai Ecological Agriculture Company. Maotai Group has always adhered to green and sustainable development, and established a complete and good green supply chain from raw material acquisition, product processing to waste recycling. At the same time, ecological civilization and environmental protection construction started the Chishui River eco-environmental protection plan, built a happy town in Maotai, and realized natural, harmonious and sustainable development. In the process of promoting industrial development in Danzhai area, we always insist on planning first and leading first, organically combine poverty alleviation and development with green ecology, develop green industries and cultivate green economic growth points.

6. Tourism planning and development case

At present, local governments are paying attention to the development of green economy and sustainable economy, and tourism projects bear the brunt. However, because many projects can get funds, many tourism projects have adopted the way of attracting investment. The following are some matters that should be paid attention to when inviting investment in tourism investment projects.

First, the preliminary work of tourism investment projects

1. Project planning and planning of tourism investment projects.

Such documents can help customers understand the overall situation of the project as soon as possible, facilitate the communication between the two parties on the project, and form a * * * understanding of the overall thinking. In this way, customers have a deep understanding of tourism investment projects and can fully understand the planning and development of tourism investment projects. In addition, the approved plan can strengthen customers' investment confidence in tourism investment projects.

2. Feasibility report of tourism investment project

This kind of documents can clarify the risks of the project from various specific indicators, so that customers can understand the tourism investment projects more scientifically. Through feasibility analysis, customers' trust in the project can be enhanced and investment risks can be reduced.

3. Policies for various tourism investment projects

It is necessary to introduce the policies of various tourism investment projects issued by the local government to customers in detail, so that customers can understand the preferential policies they can enjoy when investing. In particular, some investment promotion policies and supporting policies specifically for tourism projects can promote the investment promotion of tourism investment promotion projects.

4. Handbook of Tourism Investment Promotion Project

Incorporate the information of key investment promotion projects and investment promotion information into the investment promotion brochure, so as to facilitate customers to read and choose pertinently and understand the information of tourism investment promotion projects.

5. Electronic documents of tourism investment projects

Prepare corresponding electronic documents for the information of tourism investment projects to facilitate communication and transmission with customers.

6. PPT of tourism investment promotion project

Make PPT for tourism investment projects, so that customers can understand the projects in a short time and facilitate communication.

7. Professionals of tourism investment projects

Arrange full-time staff to be responsible for the overall work of tourism investment projects, so that customers can have an accurate understanding of the projects. Moreover, it can improve the overall service level of the project and make the investment promotion work of the tourism investment promotion project successful.

8. Work forms of tourism investment projects

Record the relevant information of tourism investment projects through standardized group forms, which is convenient for work report, customer communication and information retention.

Two, the release of tourism investment project information.

1. Tourism investment project professional website.

Information on tourism investment projects can be obtained through government websites at all levels, company websites and social professional investment websites (such as Leshang). com)。 This makes it widely circulated.

2. Attend the meeting of special tourism investment projects.

Through these meetings, customers can be contacted in a targeted manner, publicity can be carried out at the social level, and investment in tourism investment projects can be strengthened.

3. Communicate with major enterprises.

By contacting potential and interested companies, the investment information of tourism investment projects can be released more pertinently.

4. Hold a local business exchange meeting.

Starting from the successful enterprises around us, tourism investment projects will be more deeply rooted in the hearts of the people.

5. Communicate with overseas institutions.

According to the characteristics of tourism investment projects, establish contact with corresponding overseas institutions, introduce projects, and let overseas investors know the information of tourism investment projects.

6. Communicate with various institutions

Contact various investment institutions and use optimized channels to attract investment for tourism investment projects.

Three. Investigation of tourism investment projects

1. Arrange the inspection trip.

Let customers know the whole project truly, quickly and in detail, and make the inspection route of key tourism investment projects unique. Especially local folk customs, catering, local products, reception facilities and

7. Tourism resources planning and development case plan

Choosing a career is a major event in life, because a career determines a person's future. Therefore, choosing a career is to choose yourself in the future. It doesn't matter where you stand today, what matters is where you are going next. Everything is established in advance, and it is abolished if it is not foreseen. The secret of success in life is that when the opportunity comes, you are ready! In 20 10, the number of undergraduate graduates in China will reach 3.8 million. Coupled with the impact of the global financial crisis on unemployed college students before 2009, the employment situation will be more severe. Before entering the society and the workplace, it is very necessary to fully understand yourself and design your first job. A hundred steps ahead, half a step ahead. Good career design allows you to win at the starting line and avoid employment dislocation. Only by combining learning with application more closely can we highlight the benefits of talents and society. Through a series of evaluation and self-evaluation, career exploration and job-seeking ability analysis, I finally established my own career goals, formulated a reasonable career plan, and will achieve the ultimate success in my career. 1. Self-awareness of career planning (all-round and multi-angle analysis of oneself) 1. Career interests-Hotel management I always feel energetic and confident. I have always had a lofty goal and ambition. Perhaps since I was a child, I was the best among my partners. I worked as a student cadre in a class or school and organized an activity for everyone. I believe that in my career, my leadership will be further exercised and demonstrated. At the same time, various hotel environments attract me to develop into hotels. 2. Professional ability-English major, strong ability to bear setbacks, adhere to principles, CET-4, national english contest for college students Provincial Excellence Award, basic knowledge of computer, travel agency management, hotel management, long-term student cadre during college, strong organization and coordination ability, and passed the national tour guide qualification examination last semester in junior year. 3. Professional values-respect for team spirit. I think individuals are independent of the collective and subordinate to the collective. Become a master in your field of work; In the specific implementation process of the work, it is inseparable from the guidance and assistance of other staff. Teamwork is advocated and pursued by all companies. This is a cohesive team and the foundation of success. 4. Comprehensive evaluation (combining the comprehensive evaluation of teachers, classmates and friends) (1). Own advantages: a. Work: serious and responsible, devoted to work. All my work requires perfection, and I have certain organizational and leadership skills. B. learning: strong self-study ability, strong interest in learning and strong observation ability. C. life: enthusiastic, optimistic and lively, and cautious in everything. (2), their own shortcomings: A, work: impatient, impatient, easily disturbed by external factors, not decisive enough. B. learning: poor self-control, insufficient learning, too extensive and not deep. C, life: everything is too perfect, emotional control is poor, too concerned about some trivial matters, lack of certain communication skills. Summary of self-cognition: I am serious and responsible, with a strong sense of responsibility, and have certain organizational and leadership skills, but I often demand perfection excessively, which brings some interference to myself and others; Careful in everything, strong in observation and self-study, but still lacking considerable patience and poor in emotional control; Although I have a strong interest in learning, the things I study are too complicated and not deep enough. Personality, and familiar people can communicate well, treat people warmly, optimistic and lively, but a little thing can make their mood fluctuate, too concerned about small things, and lack certain communication skills with strangers.

Two. Career analysis of career planning +0. The analysis of family environment comes from the countryside and has no good family background. Living in the countryside since childhood, I have developed a hard-working, honest and indomitable character; Parents and relatives have great expectations and great pressure on themselves, which is a spur to their career; But my parents don't like it. Don't interfere too much in my future career, so don't worry too much when I don't choose a new career. 2. School environment analysis is my major in tourism management. The main courses offered in this major are: introduction to tourism, travel agency management, hotel management, tour guide business, tourism culture, scenic spot planning and management, tourism policies and regulations, tourism psychology, tourism marketing, employment prospects: tourism administrative departments, travel agencies, scenic spots and hotels, and hotel management. Our school is a college of science, and its major is new. However, a few years ago, the school specially set up a major in tourism management. Our professional teachers and hardware facilities are very poor, which will have a certain impact on our employment after graduation. 3. Social environment analysis With the development of social economy, many objective factors have been added. Fierce competition, untimely birth, is at the peak of human resources in China, the peak of a young man of the same age. Moreover, the global financial crisis triggered by the US subprime mortgage crisis has made this situation worse. With the 2008 Beijing Olympic Games, the 20 10 Shanghai World Expo and more and more large-scale international events to be held in China, the demand for tourism and hotel management professionals in China is increasing, which gives us more choices in employment. It is estimated that by 20 10, senior hotel management talents will become the hottest high-paying class in the workplace. 4. Occupational environment analysis (1). The hotel industry has developed rapidly. In recent years, the hotel industry in China has developed rapidly, and the demand for senior management talents in the hotel market is rising. At present, domestic high-star hotels are mainly domestic local hotels and international franchised hotels. Domestic hotel investors gradually changed from state-owned enterprises to private enterprises, and hotels developed rapidly. (2) Facing the rapid development of domestic hotel industry, especially the development of star-rated hotels, there is a serious shortage of senior management talents in domestic hotel industry. Because of this, many big hotels are trying to recruit senior management talents. (3) The rapid development of domestic tourism has spawned a large number of hotels. In some foreign-funded hotels, due to the expiration of management contracts, foreign managers have changed hands, and hotel managers urgently need localization. There are also foreign hotel management groups involved in the operation and management, and domestic enterprise groups invest, acquire and control hotels. These urgently need high-quality professional managers to participate in management. Judging from the practice in recent years, hotels need pragmatic management talents who love hotel work. Career Analysis Summary: From the above analysis, we can see that under the economic crisis triggered by the subprime mortgage crisis in the United States, although the American economy in China has also been greatly affected this year, we also have some job opportunities after graduating from large-scale international activities held in China in recent years, but we have to consider practical issues. We can't find a job according to the previous standards. We should be down-to-earth and keep a low profile. Opportunities and challenges coexist, but it depends on how you look at them and how you seize them. 3. Career planning and design will develop into hotel management and travel agency management in the future, but mainly in hotel management, according to their own interests and majors, plus the current professional environment. Around two aspects, I have made the following preliminary plans for myself in the next ten years: (1) school preparation period and internship period before employment in 2009-2065438+00: make full use of the advantages of campus environment and conditions, study professional knowledge seriously, cultivate the ability of study, work and life, comprehensively improve personal comprehensive quality and prepare for employment. (2) 2011-2013 Post-graduation career exploration period: After one or two years of continuous efforts, I have initially found a working environment and post suitable for my own development; After finding a suitable job, make some achievements in the work, and lay the foundation for future work development.

(3)20 14-20 19 Work development period: in your own post, you should contribute your strength and fight for your own career. A. Short-term goal: (2009~20 10)( 1) Use the remaining time in school to improve the knowledge level. Now in my junior year, I have learned some professional knowledge, basically mastered the concept of modern service and understood the development trend of modern service industry. In less than a year, I mainly use the advantages of school environment and conditions to cultivate and improve my comprehensive quality, so that I can have strong computer operation, written expression, interpersonal communication ability and certain professional foreign language expression ability before graduation; Learn to write resumes, cover letters and other job hunting skills, learn about job hunting from graduates or teachers, and strive for internship opportunities. (2) Strengthen job hunting skills and exercise your comprehensive ability. Conduct a preview mock interview. Actively use the conditions provided by the school, understand the employer information provided by the employment guidance center, strengthen job hunting skills, conduct mock interviews and other training. Make full preparations for the exercise as much as possible. When writing a graduation thesis, you can boldly put forward your own opinions and exercise your ability and creativity to solve problems independently. (3) short-term hotel internship, familiar with the working environment. Use the months of graduation internship to find a four-star hotel as an internship place in coastal cities and relatively developed cities (Shanghai, Beijing, Guangzhou and other cities); Because hotel work is a service industry, it is necessary to start from the grassroots level and master service skills, so as to better convince people with facts in future management. B. Medium-term goal: (2011~ 2013) (1). Accumulate work experience and contacts to enrich yourself. During this time, I will go to Shanghai to find a four-star hotel to do hotel work, accumulate work experience and find a suitable development enterprise. We should study hard while working. While working hard, we should strive to expand and develop interpersonal relationships and accumulate contacts and experience for ourselves. Read and study more in your spare time to enrich yourself and keep your body and mind healthy. Take advantage of the holiday to walk around and get in touch with the customs of the whole society and other places. (2) Combine practice with theory to accumulate management experience. Starting from a small clerk, I will try my best to do my job well, cultivate my practical ability and put what I have learned into practice reasonably. Understand the basic mode of vocational management, accumulate management experience, and strive to show outstanding achievements in all aspects after two years of familiarity. Only in this way can leaders find that management levels such as supervisors and department managers can better reflect their abilities; And keep learning at work; Strive to achieve a higher position and accumulate experience for future development. C long-term goal: (20 14~20 19) career development period. The target is the executive of a four-star hotel. After several years of work, I have accumulated enough work experience and management experience, and I have also made some achievements in my work. At this time, I will go back to my hometown in Henan to find a suitable job and fight for my career. I will have a stable and peaceful job and a mature and rational attitude in the future, and treat my work and everything with a rational attitude. Four. Evaluation and adjustment of career planning. Evaluation and investigation: the society is constantly changing, and career planning is a dynamic process, which must be adjusted and revised according to the actual situation and factors. Planning and evaluation: Heavy work pressure and intense study will disrupt my plan or make it impossible to achieve it, but I will not be discouraged, and I will strive to pursue my goals and plans. Evaluation time: According to the social situation, it is planned and adjusted regularly once a year. Principle: (1) Respond and adjust in time according to the dynamic development of society; According to a person who likes to find a job that suits him; (3) Considering the friends and relatives around you, the work situation and other factors, the conclusion is that since far convenience is chosen, even if it will not come to an end, it will not stop pursuing.

Even if I don't succeed in the end, I believe my life will be interpreted in pursuit and dedication, and this life will not be wasted. The lofty cause comes from unremitting struggle. No matter how difficult the road ahead is, even if thorns stand in the way, I will go forward bravely, and my efforts and sweat will eventually form the joy of success.