Lv Wen Town: Overall construction, 7 aspects.

The overall construction of small towns in Lv Wen is a complex and systematic work, covering tourism, culture, commerce, real estate, leisure, catering, hotels and other industries, involving tourism products, tourism routes, tourism activities, including food, hotels, folk customs, activities and other rich content.

one

The Strategic Orientation of Lv Wen Town —— Finding the Right Base Point

According to the local characteristics, the overall development goal, development planning, brand image design and core industry design of Lv Wen Town are formulated, the development foundation is finalized for Lv Wen Town, and the nuclear power and DNA of Lv Wen Town are searched.

Implement the strategic positioning of Lv Wen small town, and build the town into a characteristic Lv Wen small town with rich cultural atmosphere, low building density, distinctive industrial characteristics, vibrant market, unique cultural charm and attractive ecology, or with industry, culture or resources, or with theme amusement, or with architecture as the industrial core.

(A) the overall development goals

The blueprint of Lv Wen Town is the source of power to attract foreign investment. On the blueprint of Lv Wen Town, the government function mechanism, sustainable development space, industrial environment construction, social and economic benefit evaluation, enterprise growth environment, market competition pressure, talent development mechanism, etc. Have a clear description, in order to attract enterprises to invest and gather talents.

(2) Development planning

The construction of Lv Wen Town itself is a systematic project with a long construction period, which requires short-term and medium-and long-term planning with clear objectives.

(3) Brand image design

Establish the unique logo, brand concept and slogan of Lv Wen Town, and establish the distinctive brand image of Lv Wen Town through the brand visual system and behavior system.

Core industrial design

The construction of Lv Wen Town must seek and inject supporting industries, and promote the development of related industries through the industrial effects of supporting industries. When designing the core industry of Lv Wen Town, we should combine local cultural characteristics, industrial characteristics, resource characteristics and industrial fields of major investment enterprises.

two

Lv Wen Town's Industrial Model —— Looking for Fulcrum

(A) to create a closed industrial chain

Through the design and construction of core industries, with the help of the market appeal of core industries, the tourism consumption power and industrial effects are highly grafted, such as health, fishing, food, accommodation, leisure and so on. Form the integration of production, supply, marketing and research, build a closed industrial chain with tourism color, and support the sustainable development of Lv Wen town.

(B) Multi-format integration

Lv Wen Town is a characteristic town with tourism+,culture+and industry+,and it is an industrial model with multi-format development.

(3) development model

At present, there are some mainstream modes in China, such as "ancient architecture" mode, "health care for the elderly" mode, "golf manor" mode, "hot spring metropolis" mode, "cultural resort hotel complex" mode, "leisure mall" mode, "characteristic scenic spot complex" mode, "diversified leisure complex" mode and "theme cultural town" mode.

three

The Profit Model of Small Towns in Lv Wen —— Looking for the Market

Lv Wen Town needs investment, construction and sustainable development, so it needs to establish a multi-win profit model. From the market point of view, Lv Wen Town is a new platform for industrial development in Lv Wen. Without good product design, business model and return on investment, social capital will not enter.

Therefore, the design of profit model in Lv Wen Town is helpful to the popularization of PPP model in this town. The government supports it by means of entrustment, franchising and fund, and develops and recruits professional companies for market-oriented operation, and participates in the construction and operation of small towns in Lv Wen in a diversified way.

The profit model of Lv Wen town mainly comes from two aspects: Lv Wen real estate and operating income.

(A) Lv Wen real estate sales revenue

Lv Wen real estate is a systematic project, including environmental improvement, resource integration, industrial structure adjustment and housing construction. The ultimate goal is to enhance regional value and maximize social benefits. The return period of investment is relatively long, and operation and service are very important. Traditional developers are used to developing sales-oriented properties, but they are not good at operating holding properties. It is unrealistic to see returns in the short term.

1. Strive for concessions from the government in land transfer.

Cultural tourism projects usually cover a large area. If it can help the government to implement the corresponding public interests in the project development, the government is usually willing to give certain concessions on land prices. It can effectively reduce risks and input costs.

2. Publicity and promotion to the government.

In some large-scale cultural tourism projects, the government often sets up temporary specialized management institutions as key urban projects or image projects to promote brand image.

3. Gradually increase the operation of tourism projects.

While selling the house, increase the operation of tourism projects. Because there are many fields involved in tourism real estate, the internal operation needs to integrate cooperation resources such as hotel operators and theme park operators, and the introduction of external resources needs to integrate cooperation resources such as travel agencies and surrounding attractions.

4. Transfer to long-term and stable tourism management.

The focus of the project is entirely on tourism operation, with long-term operation as an integral part of tourism real estate's project products, so as to do a good job in the management of businesses, hotels, theme parks and other formats and enter the stage of long-term stable operation.

5. Establish your own IP industry chain.

Those who get IP win the world, and build their own industrial chain by introducing IP concept. For example, film and television themes, animation themes, cultural themes and so on.

(II) Operating income of Lv Wen Town

1, tourism revenue

As a mature tourism product, Lv Wen town can bring economic benefits, such as tourist tickets and sales revenue of tourism products.

2. Business income

Various businesses in Lv Wen Town have brought economic benefits.

3. Catering income

The economic benefits brought by various restaurants in Lv Wen Town, such as farmhouse music and folk food.

4. Performance income

Economic benefits brought by various performances in Lv Wen Town.

5. Accommodation income

Economic benefits brought by star hotels, theme hotels, homestay hotels, express hotels and family hotels.

6. Industrial income

The economic benefits brought by the production in Lv Wen Town.

four

Lv Wen Urban Planning Layout-Fixed Framework

How to build Lv Wen Town, first of all, we should solve the problem of planning and layout, and make reasonable planning for business district, industrial district, business district, residential district and public service district.

(1) General requirements

1, to meet the needs of sustainable development

The layout of cities and towns in Lv Wen should pay attention to long-term benefits and achieve overall planning, rolling development and step-by-step construction. Respect the local ecological environment, cultural ecology and lifestyle, and integrate, blend and adapt to each other.

Step 2 protect resources

In planning and design, we should make full use of natural terrain, continue the traditional natural development model and respect the characteristics of natural environment.

3. Show local cultural characteristics.

Small town blocks reflect regional, ethnic, traditional or times characteristics, and the style, color and volume of residential buildings should be coordinated. Planning and construction should maintain rural characteristics and have urban functions. Urban-rural integration is not the same as urban-rural integration.

(2) Design concept

The design of cities and towns should reflect walkability, convenience, diversity, unique style and characteristic culture, and should be life-oriented, functional mixed, high-density, compact, micro-landscape and road-intensive, and make the most effective use of infrastructure to reduce energy consumption and operating costs.

A small town with cultural heritage will help to enhance the local people's sense of cultural identity and spiritual belonging, and will also accumulate new cultural characteristics or bright colors.

Small towns should have complete functions, excellent education, good doctors for the sick, good wages, livable and suitable jobs, and provide for the elderly. The best travel town is to let people live, and if you live, you don't want to leave.

five

Supporting Construction of Dynamic Compaction Foundation in Lv Wen Town

The supporting construction of Lv Wen Town mainly meets the needs of residents' living facilities, tourism facilities and industrial facilities.

(1) Supporting infrastructure construction

1, transportation facilities

Establish convenient external and internal transportation systems. Strengthen the connection between towns and transportation trunk lines and transportation hub cities, improve the technical level and traffic capacity of highways, improve traffic conditions and improve service levels.

Promote the development of urban (suburban) railways in big cities, form a multi-level rail transit backbone network, efficiently connect large, medium and small cities with characteristic towns, and promote interconnection.

Strengthen the construction of slow traffic facilities such as walking and cycling, and do a good job of connecting the slow traffic system with the public transportation system.

Promote the construction of public parking lots and strengthen the management of vehicle parking.

2. Educational facilities

Promote the construction of various educational facilities in Lv Wen Town, and the construction of science, education, culture and health facilities such as science and technology museums, schools, cultural centers, hospitals and gymnasiums.

Accelerate the construction of training centers for senior and intermediate talents, promote the standardization of compulsory education schools, promote the joint running of famous primary and secondary schools in cities and counties and urban primary and secondary schools, and expand the coverage of quality education resources.

3. Administrative facilities

Construction of supporting facilities such as administrative and business office, comprehensive service, convenient service center, government service, tourism and leisure, business logistics, and talent apartments in Lv Wen Town.

4. Medical and health facilities

Perfect public service, especially the supply of high-quality education and medical resources, is an important factor to enhance the population gathering ability of characteristic towns. It is necessary to promote the transformation of public services from distribution according to administrative levels to distribution according to the size of permanent residents. According to the growth trend and spatial distribution of urban resident population, we will make overall arrangements for the construction of public service facilities such as schools, medical and health institutions, cultural and sports venues, and vigorously improve the quality and level of public services such as education and health, so that residents can enjoy more high-quality public services such as education and medical care.

5. Financial service facilities

Development banks have increased credit support for franchising and government-purchased services, especially by exploring various PPP models, introducing large enterprises to participate in investment, and guiding social capital to participate extensively. Give full play to the comprehensive service functions and functions of "investment, loans, bonds, leasing, securities and funds" of development banks, and provide financial advisory services in setting up funds, issuing bonds and asset securitization.

6. Municipal public facilities

Construction of public infrastructure such as water network, power grid, road network, information network, gas supply, heat supply and underground common ditch; Construction of environmental facilities such as sewage treatment, garbage disposal, landscaping, water ecosystem and water environment management, and ecological restoration projects.

Build high-speed broadband network infrastructure and service facilities with high quality, low price and convenient service, promote people-oriented information for the benefit of the people, strengthen the information infrastructure construction of characteristic towns, speed up the fttp process, and build intelligent cultural tourism towns.

(2) Supporting commercial construction

1, catering

Develop theme catering according to local cultural characteristics, and create special catering, such as Lv Wen farmhouse music.

2. Hotel

According to the demand of Lv Wen Town, we will promote the construction of high-end star-rated hotels, express hotels, homestay hotels and theme hotels.

3. Business

Department stores, small bazaars, agricultural products trading markets, supermarkets, pharmacies, shops and other convenient commercial facilities.

(3) Support leisure construction

Promote the construction of facilities such as business hall, teahouse, coffee shop, badminton hall, billiards hall, fitness center, chess room, KTV and health hall.

six

Lv Wen Town Cultural Construction

Culture is the DNA of Lv Wen town, the core feature of Lv Wen town and the fundamental difference from other Lv Wen towns. Lv Wen Town's natural, ecological, cultural, landscape, folk customs and other resources are unique, even if they are similar, they also have their own characteristics. However, in the planning and construction of Lv Wen town, we need to dig deeper to truly find the characteristics different from other small towns in Lv Wen, so as to avoid homogenization competition with the surrounding tourism projects.

We can strengthen the cultural construction of Lv Wen Town through theme activities, cultural activities and cultural propaganda.

(1) Thematic activities

By holding theme activities, on the one hand, it can expand the brand awareness of Lv Wen town, on the other hand, it can expand its influence in society and attract enterprises, businesses and individuals from all over the world to actively participate.

Theme activities include in-depth theme planning of existing activities in Lv Wen Town to further expand the scale and influence of activities; Planning and holding large-scale performances; Planning and holding of large-scale festivals; Planning and holding of major international and domestic events.

(2) Cultural activities

Carry out the education of cultural characteristics in Lv Wen town, improve residents' satisfaction with urban construction, strive to be a "guide for all", cultivate a social atmosphere that loves hometown culture, and then improve the cultural quality of the old city.

Developing community cultural exchange activities to promote the construction of harmonious culture in Lv Wen.

(3) Cultural propaganda

Using all kinds of cultural propaganda to improve the cultural quality of Lv Wen town. For example, shooting cultural tourism videos to attract tourists to understand and understand the cultural characteristics and historical details of Zhenhai. Shoot cultural propaganda feature films to fully display the cultural characteristics and details of Lv Wen town. Establish official self-media to promote Lv Wen small town culture in a three-dimensional way.

seven

Brand Building of Lv Wen Town

A good travel town needs a good brand image and a national resounding brand name. Brand building in Lv Wen Town, in a sense, is to make up stories, tell stories and tell stories for Lv Wen Town, spread the brand of Lv Wen Town through stories, and become a brand that everyone is paying attention to and discussing.

(A) brand building

First, establish the brand system of Lv Wen Town. Including Lv Wen town brand name, brand identity, standard fonts, architectural style, architectural concept, outdoor display and other elements.

Brand promotion and image promotion of Lv Wen Town through various channels.

(2) Brand promotion

1, brand advertisement

An excellent brand advertisement can quickly enhance the brand awareness of Lv Wen Town. A meaningful brand advertisement can make Lv Wen's brand a household name.

2. Public service marketing publicity

Through all-round publicity of large-scale social public welfare marketing activities, the brand image of Lv Wen town will be enhanced and brand awareness will be achieved.

3. Hot marketing promotion

Focus on the brand promotion of small towns in Lv Wen through the hot events concerned by the whole country and even the whole world, and with the help of the public's attention to hot events.

4. Use marketing and publicity.

Cleverly integrate all kinds of activities with characteristics, influence and social sensational effect, and take advantage of the situation to promote the brand promotion of Lv Wen town.

5. Cultural marketing publicity

Through the culture of Lv Wen town, with the influence of cultural marketing activities, through the organic combination of outdoor, car body, promotional materials, souvenirs and small gifts, the brand of Lv Wen town will be spread.

6, from the media brand promotion

Use the propaganda power of official media, media celebrities, media circles and other media to promote the brand of Lv Wen town.

Lv Wen Town is to build a platform to realize industry in a completely market-oriented space. On the one hand, by gathering various high-end elements such as capital, technology and talents, we will support the innovation of new products, new models and new formats, form an innovation-oriented emerging industry segment or upgrade classic industries with humanistic connotations, and at the same time innovate the supply model in the high integration of industry, culture, tourism and production, life and ecology, and accelerate the transformation and upgrading of regional industries. On the other hand, combined with the construction of characteristic industry ecosystem, some "old" contents that are difficult to adapt to environmental changes are eliminated or migrated through market mechanism, which makes new development space for characteristic industries and further enhances the endogenous motivation of regional development. Through this process of "one increase and one decrease", the renewal of regional excellent culture and the improvement of effective supply capacity will be realized.