The Origin of Pan Pan Brand

According to Mr. Han Zhaoshan, Chairman of Pan Pan Group, Pan Pan started his business on 1982. At that time, it was a small township-run factory called Shui Yuan Metal Furniture Factory, 12 old worker, 12 straw house, with a debt of 80,000 yuan. Later, Yingkou anti-prying door factory was established on this basis, and the enterprise continued to grow and develop. 1June, 1992, the enterprise produced a batch of new products-anti-prying doors after hard struggle. The provincial inspection department of Liaoning provincial government took 3 samples from 30 doors for inspection. After a series of destructive tests such as impact, pry drill and collision, the conclusion is that the test is qualified. The new "eight-point lock" anti-pick door has come out! At this time, we should give a good name to the product and ask for your opinions. Some people suggest calling it "shield", which means firm, but it contains murderous look; Some people suggest calling it "hound", which means closing the door, but it is easy to misunderstand; Others suggested naming it "Hongtashan".

According to the chairman, Mr. Han Zhaoshan, after repeated discussions and listening to everyone's opinions, he came up with a name called "Pan Pan". Product names are soft and hard, hard and hard, which is the essence of anti-picking doors; Its extension is for home safety, tranquility and tranquility, which is the essence of life and has warm flexibility. Besides, "Pan Pan" is the mascot of the Asian Games, and an auspicious door represents an auspicious home. Who doesn't know this mascot? Asia and the whole world know it. Besides, "Pan Pan" panda is a national treasure. Who dares to touch a national treasure? The word "two hopes" also pinned the expectations of enterprises for new products. Everyone agrees that the name of the product is Pan Pan. Later, the Asian Games Organizing Committee bought out the right to use the Pan Pan trademark, and then registered the Pan Pan trademark with the State Administration for Industry and Commerce. Liu of changchun film studio, the designer of the Asian Games mascot, personally went to Yingkou and brought a panda specially designed for prying doors. Since then, the name of a product has been called "Pan Pan". Later, after more than ten years of brand strategy implementation, the "Pan Pan" brand has become famous all over the country and even the world. Now, the advertising slogan "I hope to get home and live and work in peace and contentment" has become a household name.