What qualities and abilities should a salesperson have?

Excellent salespeople are synonymous with "three heads and six arms" 1. They are good at expression, communication and interpersonal communication. This is a requirement for almost all enterprises to recruit sales staff, because some people with first-class brains but lack communication skills may not be as good at communicating with others as those with general brains. Communication is an art and an indispensable ability for an excellent salesperson. 2. It is rare to see smooth orders with strong ability to resist setbacks and not afraid of being rejected. For salespeople, setbacks and failures are commonplace. Excellent salespeople can quickly adapt to setbacks and continue to work hard. However, once a salesperson with fragile personality encounters setbacks, it is easy to lose heart, and the depressed mood will last for a long time, and some even collapse. 3. Self-confident, modest and supercilious sales representatives should be supercilious to customers, and firmly believe that their products and services have unique advantages and can bring benefits and value to customers. It is the equivalent exchange for customers to buy products with money. Some sales representatives subconsciously feel that they are not as good as customers, and customers respect him when they buy his products. Such an attitude will arouse the suspicion of customers. 4, familiar with the industry, familiar with the dynamics 5, good at learning, good at summing up in the rapidly changing business society, customer needs are constantly improving and changing. If salespeople only rely on past experience, but don't add new knowledge and know the latest industry in time, they will easily be at a disadvantage in the face of other well-prepared competitors, and it is difficult to put forward the most effective solutions to the latest needs of customers. 6. Keen observation and resourcefulness. Salespeople need keen insight. We should not only listen to the voice, but also observe the customer's body language, gain insight into the customer's subtle psychological changes, understand the essential needs behind the customer's rhetoric, identify the real intention, and seize the best time to sign the bill. Moreover, because the sales staff are active in the front line of the market, they should have a keen sense of the market, be proactive in collecting and analyzing all kinds of market information in time, analyze it carefully, and report it to the superior leaders in time, so as to facilitate the marketing leaders of the company to make timely decisions and avoid disadvantages. At the same time, salespeople will meet strangers in the sales process, and they should have agile on-site response and quick response and answering questions; If you stick to the big principle and don't be flexible, it will often lead to sales failure. 7. Be competitive and eager to succeed. For salespeople, there is a strong desire for high salary to a great extent. People who are content are not suitable for sales. Sales is a stressful profession, and salespeople will suffer rejection and failure constantly. Without a strong desire for success, they will not be able to inspire their ambition to break through many obstacles. Successful salespeople also have a competitive personality, never give up in the face of setbacks and try their best to do business well. This kind of person also likes to compare with colleagues in performance, treatment and honor, and always wants to surpass others in all aspects. Being competitive is a positive psychological state for salespeople. 8. Basic entertainment ability For salespeople, entertainment is one of the needs of work and occupation, with a very clear purpose to obtain customer resources and business information resources. China's cultural background and social form for thousands of years, and the tradition of paying attention to human feelings and reciprocity, are doomed to make it impossible for salespeople to completely abandon this vulgar and vulgar way of communication. No matter how standardized your marketing management is and how high the quality of your managers is, you often can't escape the cliché of eating and drinking, and even many things that have been deadlocked for a long time at the negotiating table are solved in the warm atmosphere on the wine table, which should not be a bad thing for marketers. Therefore, it is necessary for marketers to participate in some social activities properly, which is also one of the necessary qualities for marketers at all levels.