Internationalization strategy of HNA Hotel (Group) Co., Ltd.

In the past three years, HNA Hotel Group has made great efforts in international business. While the brand of Tanglayaxiu is growing in China, HNA Hotel Group is aiming at the international market. In 20 1 1 year, HNA rebuilt and expanded the original Sude Hotel in Brussels, and renamed it Show Hotel in Graia, Brussels 201year. In 2002, HNA Hotel Group laid out the first Tangraya Show Hotel in America-Tangraya Show Hotel in new york; From 20 13 to 20 14, HNA Hotels Group invested more than 400 million euros, successively acquired the shares of ——NH Hotels Group, the third largest hotel group in Europe, and became the largest shareholder of the group. In 20 14, HNA Hotels Group formally signed a contract to establish a joint venture management company in China. 20 14 Acquired part of the shares of a hotel group in South Africa.

NH Hotels Group has nearly 400 hotels and more than 60,000 rooms, which are distributed in 22 countries around the world. It can be said that HNA's acquisition of NH Hotel Group is a big move of 20 13 China hotels and even the tourism industry. As a result, HNA has made every effort to build a series of brands featuring "Tang La Ya Xiu" in the field of luxury hotels, and a brand-new brand pattern featuring NH hotel brand in the field of boutique hotels has initially taken shape.

In an interview with the media, the chairman and CEO of HNA Hotel Group pointed out the original intention of HNA Hotel's internationalization strategy: "China people are going international, and we want our China compatriots who are far away overseas to feel the breath of the motherland in foreign countries and let China's national brand hotels spread all over the world."

The vision of HNA Hotel Group: "To build a world-class hotel group and brand of the Chinese nation".

The strategic planning and goal of HNA Hotel Group: "The layout is global, and there are HNA hotels in all areas where HNA is navigable and all major destinations for business and tourism in China; It is the first choice hotel for overseas Chinese and can be the first choice hotel for China's state visit.