What can I do for Kaihua Cosmetics Store?

1, the upfront funds should be sufficient. Determine what price you should sell according to the consumption situation around you.

Although the store decoration does not require luxury, at least it can't make others feel that the things in this store are not up to grade.

3, at least one fixed brand as the main theme, then the agent or manufacturer should provide you with home decoration and decoration suggestions. Choose brands carefully, the quality is good, and the price is suitable for the consumption level in your area.

Extended data:

In recent years, a cosmetic retail business format has emerged, which is a cosmetic terminal sales model with the development of domestic business format.

Nowadays, cosmetics is a broad concept, and the corresponding cosmetics franchise stores collect skin care products, perfumes, make-up, toiletries, beauty tools, men's cosmetics and children's skin care products. The self-selected sales method fully meets the needs of customers to buy enough cosmetics at one time.

Cosmetic franchise is mostly distributed in commercial streets and large communities, with the characteristics of parity, convenience, diversified management and professional beauty service, which is different from the single cosmetic brand management mode of traditional supermarkets.

Features of cosmetics franchise stores:

1, brand diversification

Multi-brand management is the biggest feature of cosmetics franchise stores, with high, medium and low product structure. International and domestic cosmetics brands are mixed, including Lancome, Clinique, L 'Oré al, Xiumei Resources, Shiseido and other international first-line brands, to meet the consumption needs of different customers to the greatest extent.

2. Parity

The positioning of cosmetics franchise stores is to meet the public's consumption demand for cosmetics, so compared with traditional department stores and supermarkets, the sales price of cosmetics franchise stores is more affordable to attract more consumers.

3, convenient and fast

Cosmetic franchise stores are mostly located in commercial streets and large communities, which effectively fill the gap in the distribution of large supermarkets, fully close to people's daily lives, and provide a low-cost platform for women who love beauty.

4. signboards

The name of the cosmetics store should be based on the principle of easy to remember, easy to understand and easy to generate interest associations. In the choice of color, we should first distinguish it from the surrounding signs to highlight the image of our store; Secondly, the choice of colors should be bright, and the contrast between the background color and the emphasized color is obvious, and it is best not to exceed three colors.

5. Overall appearance

The overall image of the cosmetics store should make customers feel simple and bright, and the lighting and display in the store should be clear at a glance. The overall design should be professional and the positioning should conform to the local consumer groups, so that professional shops can retain customers and stimulate consumption.

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