On the Market Difference of School Recruitment between North and South from the Perspective of "the Debate between Sweetness and Saltiness"

In China's long history of eating habits, it has long been common sense that the south is sweet and the north is salty. Sweet and salty represent the different lifestyles between the north and the south. This difference is rooted in thousands of years of history and has a lasting impact on people's way of thinking. The two regions, the north and the south, have been on the road of comparison because of their obvious relative geographical position, but it is reported that the proportion of the southern economy in the national economy has risen to 62%, and the corresponding proportion of the northern economy has dropped to 38%. By comparing the data of spring recruitment season of Wutongguo 20 19, a one-stop online application platform for college students in China, we can understand the differences in talent recruitment between North and South enterprises under different thinking modes.

"Peacocks fly southeast", and graduates prefer southern cities.

According to this set of data as shown in the figure, China Academy of Social Sciences' Urban Competitiveness Research Center released the No.1 16 China Urban Competitiveness Report-40 Years: A single spark in a city has set a prairie ablaze. The top ten cities in the comprehensive economic competitiveness index are Shenzhen, Hong Kong, Shanghai, Taipei, Guangzhou, Beijing, Tianjin, Suzhou, Nanjing and Wuhan, and only Beijing and Tianjin in the north are on the list.

According to a survey report of Wutongguo, the intended employment cities of TOP 10/0,2019 are: Beijing, Shanghai, Chengdu, Shenzhen, Hangzhou, Guangzhou, Wuhan, Nanjing, Tianjin and Qingdao, among which the southern cities occupy 7 seats and the northern cities only occupy 3 seats.

Based on the two sets of data, we can know that there is a great correlation between graduates' job-hunting intention cities and China's urban competitiveness index. In the choice of north and south, graduates obviously prefer southern cities. Economic development is still the cornerstone of urban development. Since the reform and opening up, the southern economy has developed rapidly and the policies are favorable. In particular, the development of urban agglomerations in the Pearl River Delta and Yangtze River Delta has added great vitality to the southern economy. The cities in these two regions are more developed than those in the north, and the employment resources are relatively richer. They have more opportunities and broad development space for graduates, releasing a stronger attraction than Beishangguang.

The salary of college graduates in the spring recruitment season of 20 19 is mainly based on urban analysis TOP 10, with 8 seats in the south.

According to the data of Wutongguo, the average salary of graduates in Beijing, Shanghai, Shenzhen and Guangzhou exceeds 9,000 yuan, and Beijing leads other cities with the salary level of 10966 yuan. These cities are well-known big cities in China, with developed economies and high-end industries and talents, which are matched by high consumption, high housing prices and high living costs, which determines that the local salary level is relatively high. On the other hand, since the reform and opening up, the manufacturing industry in southern cities has developed, the demand for labor is relatively large, and the competition for talents is fierce. In order to obtain better talents, most companies attract talents by raising salaries, which also improves the local salary level to some extent.

Industry Distribution of North-South School Recruitment Demand (Top Ten)

According to the data of Indus Fruit, there are significant differences in the recruitment needs of enterprises in different industries in the North and the South. There is a strong demand in the construction/building materials/engineering industries in the north and south, and there is a strong demand for developed talents in the information industry in the south. The demand in the north reflects the demand of traditional heavy industry. At present, China is undergoing a new round of industrial transformation and upgrading. In the process of conversion between old and new kinetic energy, the advantages of the south are prominent, and its performance in big data, artificial intelligence, financial technology and next-generation information technology is far stronger than that of the north.

Northern enterprises attach importance to consciousness, while southern enterprises attach importance to ability.

According to sycamore database, we analyzed the differences between North and South enterprises in the dimension of talent quality demand. According to the relevance of various qualities and abilities, we divide them into four dimensions: personality quality, knowledge quality, ideological quality and ability quality. Among them, personality quality includes key words such as innovative spirit, loyalty and dedication, positive enterprising, teamwork, competitive consciousness, sense of responsibility, vitality, honesty, dedication and practicality. Knowledge quality includes keywords such as professional knowledge and technical level, and ability quality includes keywords such as management, learning and working ability.

As can be seen from the figure, in contrast, southern enterprises pay more attention to knowledge quality and ability quality, while northern enterprises pay more attention to personality quality and ideological quality. Compared with the north, the enterprise private economy in the south is more active and developed, releasing enough management posts in the process of development and growth, and the demand for talent management ability is stronger than that in the north; As a long-term political and cultural center in the history of China, the northern region pays more attention to moral character and political accomplishment than the southern region.

Salty and sweet, southerners and northerners, China's vast geographical depth and 5,000-year-old historical and cultural heritage will continue to influence every generation of China people. The trade war is fierce, and 8.34 million graduates from 20 19 have also embarked on the road of job hunting. In this era of unprecedented fierce competition and extremely rich human resources, it will be more important to rationally allocate talent supply and enterprise demand.