What are the advantages of Li Jiaqi Viya's commodity live broadcast?

First of all, live broadcast with goods is at the forefront. Looking at the hot search in the past two years, it is not difficult to find that live broadcast with goods has become a new consumption pattern and a new thing that the whole people pay attention to. Whether it is Li Jiaqi or Victoria, the live broadcasts of the two people frequently boarded the hot search, which is enough to show that the live broadcast with fire has immeasurable traffic and considerable exposure. Stars live with goods, and many of them bring goods to join professional anchors as guests. Li Jiaqi and Victoria, for example, invite recent pop stars in almost every issue, which is beneficial to both sides. One side has enough exposure, and the other side is better at selling goods.

Secondly, it is driven and invited by the platform. More and more stars are joining the live broadcast with goods. In fact, the platform has played the biggest role. For example, a short video platform signed a bad star for live broadcast with goods. For example, Michael Chen signed a short video platform to sell goods, and the first live broadcast reached 50 million people, which set a sales of more than 80 million that night. This is a good thing for the platform and the star itself.

Another example is Alibaba's recruitment of Tamia Liu as the experience officer of Ali, and the turnover of live broadcast for one night is 65.438+48 billion yuan. Therefore, as a platform, artists prefer to participate in the on-site sale of goods. On the one hand, they can use the fame of stars to attract audiences, on the other hand, they can consume the loyalty of fans of stars, constantly refresh the turnover of goods, and maximize the interests of platforms and businesses.

Finally, the artist's own needs. Although the commercial live broadcast is not as well-known as the star's participation in activities and acting, we have to admit that the commercial live broadcast is an opportunity for the star to accumulate popularity, be grounded, and increase exposure while making money. Otherwise, there will be so many stars who would rather sell goods live than take on a small role to hone their acting skills. After all, live broadcast with goods can not only bring traffic exposure, but also bring considerable economic benefits. Why not?