How about the sales of fast-moving consumer goods? Is there a future?

With the end of the 20 15 Spring Festival, the FMCG industry has also entered the peak of job hunting!

First, simple science popularization and rapid consumption

Commodities (FMCG) refer to consumer goods with short service life and fast consumption speed. A new name PMCG (packaging mass consumption)

As the name implies, products are packaged into independent small units for sale, and the influence of packaging, branding and popularization on this category is emphasized.

Employment situation

Fast-moving consumer goods industry is a very active industry in today's society, including washing products and cosmetics.

Personal care products, and gradually extended to food.

Condiments and drinks

, alcohol, paper products, health care products and even OTC drugs. On the whole, there is still a phenomenon of "recruitment difficulty" in the recruitment of FMCG industry. Generally speaking, private enterprises generally lack middle-level managers, and foreign-funded enterprises generally lack professional and technical personnel; Grassroots salespeople, whether private or foreign, are short of manpower.

Salary trend

The professional wages of FMCG products vary greatly. The income of core positions such as sales, channels, brands and shopping malls is linked to performance, which is very flexible. Stable customer relationship and excellent sales performance are the guarantee of high income.

The salary level of foreign companies is much higher than that of state-owned enterprises and private enterprises. The monthly salary of the bottom positions is 2000~7000 yuan, the monthly salary of the middle positions such as supervisors is 3500~ 13000 yuan, and the monthly salary of the top positions is as high as 10000~34000 yuan. It can be seen that the salary of foreign-funded companies is about twice that of similar positions in private enterprises and state-owned enterprises.

Working direction

FMCG occupation touches many categories, and the employment situation of each category is different, but it also has some common characteristics, that is, the sales talent gap is large. It is understood that FMCG professional salespeople usually account for more than 30% of the company's total employees. Whenever the occupation presents a concentrated demand for talents, the marketing talents in shopping malls are the first to bear the brunt.

Sales talents are divided into middle and senior sales talents and bottom sales talents according to their positions. According to the survey data, more than 70% companies think that city managers and regional managers are the hot spots of talent reserve in the future. These two positions are regional or urban sales and mall operation, directly facing customers, distributors and retailers.

Enterprises and other stakeholders. In addition, channel manager and key account manager are also important positions in FMCG, which are mainly related to the deepening of the brand and the sales of goods. 68.5% and 65.4% companies respectively indicated that this position is the key position for future company recruitment.

Regarding the bottom-level sales talents, there are not only a large number of recruits, but also great mobility. It is understood that due to the influence of the off-season, the wages of the bottom sales positions have changed greatly, and they are tired to death in the peak season and worried to death in the cold season. In addition, the pressure of the bottom sales staff is great, which leads to the instability of such personnel and often flows between companies.

"Early Recruitment" and "Difficult Recruitment"

There are two appearances of fast-moving job recruitment, one is "early recruitment" and the other is "difficult recruitment". The so-called "recruitment in advance" means that almost the first batch of FMCG companies, especially foreign FMCG companies, enter the school to preach in September every year in order to harvest the best fresh graduates. Most of the fast-growing foreign-funded companies are professional giants, offering competitive salaries and broad training and promotion channels. So this kind of company attracts thousands of fresh graduates to try their hand every year.

There are also great differences between production-oriented FMCG enterprises and marketing-oriented FMCG enterprises in specific recruitment positions. Take cosmetics as an example. A cosmetics company in Guangdong is a manufacturing enterprise with several brands. The positions that the company needs to recruit this year include equipment supervisor, process engineer, production supervisor, microbial inspector and quality inspector. The positions that another cosmetics company needs to recruit this year are marketing director, sales director, promotion management and operation of Tmall Mall, cosmetic customer service, website construction, and graphic artist of mall design.

Article from: http://www.ksxfp.org/sales/vista/474.html