How about Shenzhen Henggang Optical City LOHO Optical Life Senior Optometrist reminds you: Henggang Street, Longgang District, located in the east of Shenzhen City, is an industrial powerhouse in the

How about Shenzhen Henggang Optical City LOHO Optical Life Senior Optometrist reminds you: Henggang Street, Longgang District, located in the east of Shenzhen City, is an industrial powerhouse in the east of the Shenzhen Special Economic Zone. Henggang has always followed the pace of reform and opening up, developed and prospered its own unique glasses industry. In recent years, with the increase in labor costs, rising raw material prices, turbulence in the international financial environment and other uncertain factors, Henggang optical industry companies have experienced fewer orders and thinner profits. More and more eyewear companies are beginning to realize that they must increase the added value of eyewear products and take the road of industrial transformation. Let’s take a look with the editor below. Shenzhen Henggang is known as the "Kingdom of Glasses" and enjoys considerable popularity at home and abroad. The development of Shenzhen's eyewear industry began in the mid-1980s. After more than 30 years of development and historical accumulation, it has formed an eyewear industry cluster with a complete industrial chain, complete supporting facilities, a strong R&D technology foundation, and a concentration of talents. Especially in Henggang Street, statistics show that there are 445 glasses manufacturing companies, more than 300 glasses retail and trading companies, and 25 foreign-funded glasses factories in the Henggang Street area; the annual output of glasses is more than 100 million pairs, 95% It is exported to more than 130 countries and regions around the world, accounting for 70% of the European mid-to-high-end market share and 60% of the global mid-to-high-end eyewear market share. Henggang has more than 500 glasses manufacturing factories with an annual output value of 13 billion yuan. It is the kingdom of global glasses manufacturing. However, affected by many factors such as the global economic climate and material costs, coupled with the lack of independent brands with market influence, profits are not high. In recent years, Longgang District has been promoting industrial transformation and upgrading. As a traditional industrial brand in Henggang, how can the glasses industry be upgraded? After two years of planning, the Guangdong Optical Chamber of Commerce launched the Jiaduobao International Optical City project, which is only 1 With an area of ??6,000 square meters, it is the largest professional optical trade city in the country and even the world. Citizens can buy more affordable and quality-assured glasses here with confidence. Currently, along Shenhui Road in Henggang, in addition to Jiabao International Optical City, there are also Henggang Optical City, Zhonghuan Optical City and many other optical cities. In the past, Shenzhen people knew that Henggang glasses were famous, but at that time Shenhui The road is often congested, and it is not easy to go to Henggang. But now the transportation on Shenhui Road is convenient, and there is a subway, which makes it convenient for many citizens to come here to buy glasses. As the demand arises, these glasses cities will respond. And born. Henggang Jiabao International Optical City is positioned as an "experiential fashion glasses direct sales shopping mall". Currently, nearly a hundred merchants have settled in the glasses city, with a planned area of ??12,000 square meters. It is currently the world's largest single-floor glasses sales center. The "glasses city" model reflects a market demand, that is, more and more Henggang glasses manufacturers want to create their own brands by entering channels. Some leading companies in the industry have "sniffed" new market opportunities from the emerging new situation in the glasses city, intending to fully tap the brand advantages of Henggang glasses, inject cultural connotation, and create a more high-end and more comprehensive "glasses city" Glasses Culture Industrial Park.