Cosmetic innovation and entrepreneurship project plan

Cosmetic innovation and entrepreneurship project plan

In a progressive society, more and more places need to use business plans, which is a feasible business report used by entrepreneurs to obtain cooperation support or venture capital before the establishment of start-ups So how is the relevant business plan made? The following is the innovative and entrepreneurial project plan for cosmetic surgery that I compiled for you, for reference only, and I hope it will help you.

Cosmetics Innovation and Entrepreneurship Project Plan 1 The company's aim is to provide suitable cosmetics and basic skin care for college students, so that everyone has the right to enjoy beauty, and help girls to take good care of their skin and dress appropriately when applying for a job, thus achieving success. Our company is in its infancy. The legal business form of New Life Cosmetics Company is individual proprietorship, and its legal address is Room 5, Liulin Engineering Teachers College, Hexi District.

Our company began to engage in market research from September, XX (March, XX), and made achievements, which showed that the campus market, especially the cosmetics industry, was basically blank. According to the expected financial analysis, our company expects to achieve monthly sales income of 50,000 yuan, pre-tax profit of 654.38+0.5 million yuan, annual sales income of 2,000 yuan and pre-tax profit of 70,000 yuan in XX. We can achieve this goal because our funds are mainly used to 1) open the market for new products; 2) Take effective marketing strategies to expand the campus market.

Now New Life Cosmetics Company is in a state of need of publicity. In order to implement our plan, the company needs a loan with a total amount of 15000 yuan for the following purposes:

1) Use a single page and the corresponding beauty personnel in Liulin University District to promote and enhance the influence.

2) Training of company personnel.

Our products and services:

At present, New Life Cosmetics Company mainly provides low-end cosmetics such as Avon, Olay, Ponzi, Shiseido, L 'Oreal and Little Nurse. At the same time, our company also faces students who need job interviews. Students in need regularly do mask care and make up lightly, which is helpful to the success of the interview. At present, our products/services are in the initial stage. We plan to continue to expand our strength according to this business model:

In this market, the main key factor is how to meet the consumption needs of college students.

Our service is unique, because we have zero distance with consumers and know this market better. In addition, we have our own advantages, because we graduated with a bachelor's degree in management, and both management and market have a rich theoretical foundation.

Market positioning (target market):

We position the market in beauty and skin care. According to market resources, according to the survey in the past two years, 93% of girls need this service, and almost all girls are concerned about their appearance, hoping to care for or improve their skin through professional beauticians. In the survey, it was found that cosmetics are the most common products in girls' dormitories, and most of them are middle and low-grade products, but the prices are quite high. Judging from the respondents, it is generally difficult to buy preferential cosmetics and the purchase channels are not smooth. In fact, even the so-called big discount goods are very profitable. In terms of skin care, it is even more inconvenient. There are few decent beauty shops around, let alone serve college students or interview them.

Competition:

We have no competitors in this market, but our services are selective in the market. Therefore, to reflect our competitive advantage, we should do a good job in publicity and promotion.

Management:

Our management has the following personnel to ensure the realization of our plan.

Zhao, male, general manager. Bachelor of management, rich experience in cosmetics sales, and certain sensitivity to the market.

Yang, male, sales manager. Bachelor of management, 5 years working experience, 8 years marketing experience, studying marketing and sales strategy.

Capital requirements:

Now we are seeking loan support of 45,000 yuan for start-up funds and marketing funds. We use the profit share to repay the loan or investment within two years.

Business Strategy

Although the cosmetics market is not simple, some powerful companies in this market are in the state of giving up or undeveloped, which provides space for the survival and development of our company.

After graduating from junior college, I have been working as a salesman in a daily chemical factory. Under the impact of the financial tsunami, factory orders plummeted. Due to the situation, I was included in the employee list. After being dismissed, I haven't found a suitable job for half a year. Those who are well paid do not meet their own conditions, and those who are poorly paid do not want to do it. Finally, my mother's words (A Nv, find yourself a small business, part-time job is not excellent) made me cancel the idea of "part-time job". Enter the business plan:

First of all, before choosing an industry, I will weigh my venture capital, 30,000 yuan.

Because the total investment of each industry is high or low, each industry is different, so first measure what industry you have the funds to do, and then make further plans.

After various considerations, I decided to open a daily cosmetics store, because the daily necessities market is relatively mature and the factory where I used to work can supply it. High quality products can be obtained at low prices. I have worked in a daily chemical factory for many years, and I am very interested in this industry. It is a combination of interest and career, hehe.

Second, for housewives with families, of course, it is best to open a shop locally.

After investigation, it is found that xx Road is good, and it is the busiest central street in xx Town, with dense population and no problem in the market. Considering the problem of funds, I finally chose a storefront on a street next to xx Road. Although it is not as prosperous as Zhongshan Road, the flow of people is also very strong. The most important thing is that the rent is half cheaper. Surrounded by old communities, it has a large fixed population, mature plots and strong consumption power. Although there is a large flow of people here, most of them are working people and ordinary people, with few rich people and low consumption power. My position is that the middle and low gears meet the market demand. After finding a good store, the next step is to sign a contract with the landlord. And this action can't be too early, and it can only be carried out after the previous steps are completed. Because, once you sign a contract with the landlord, you will start to pay the rent, and naturally there will be time pressure. So before I sign the contract with the landlord, all the preparatory work and written materials (including handling the business license, etc. I won't say it here.) It's all prepared first. When signing a contract with the landlord, the lease term should not be too short. If you only sign for one year, you may not start recycling until one year later. As a result, the store was taken back by the landlord, and the ideal lease period was three to four years. I signed a contract for three years, and I can sublet it even if there are business problems in the future (the rent of xx has been rising). It takes a renovation period to rent a storefront, so I ask the landlord to deduct the renovation period from the date of renting to reduce the rental expenses.

Third, the decoration of the store.

The store has been rented out, and it needs to be renovated below. Shop decoration is related to the management style of a shop and the first impression of its appearance. The supplier of decoration must choose a better one. It is my husband who undertakes this decoration project. He has worked in the decoration company for many years and has many years of experience in shop decoration.

Husband's job is very professional. The first is drawings, including plan, elevation, section, materials used, colors, sizes, etc. , is clearly instructed in advance. In order to understand the decoration more easily, take me to the same type of storefront for field observation in advance, so that I can clearly explain my feelings of decoration, so that the renovated storefront will be closer to my own ideas.

Fourth, the selection of goods should grasp the local market conditions: what new varieties appear? What is the sales trend? What is social stock? What is the price increase? What is the purchasing power status? Generally, I can know fairly well.

Brands are mainly made by manufacturers themselves, and suppliers are mainly foreign trade. Because of me, I can get the genuine product. Procurement should be marketable and appropriate, and a procurement plan should be prepared. Of course, it can also be modified during the purchase process. When purchasing, first go to the market to see, compare, ask, calculate and think about it, and then start a trial sale with less purchases, and then purchase in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

The purchase is arranged on Wednesday or Thursday every week, so that new products will definitely arrive at the store every Saturday, but only some new products are available, and some are left until Sunday! If you enter the peak sales season, make up the goods once every three or four days! For several sales climaxes such as "March 8", "May 1" and "National Day", don't wait until about the same time to prepare the goods, you can start preparing half a month in advance! Give yourself enough time to arrange!

I'm going to hire a beautiful little girl, who is mainly responsible for receiving customers and cashier.

I think I basically have to collect cash and purchase goods in the store or pay attention to the important things such as manpower planning and purchase goods. The little girl's salary, 1000/ month+commission, has been increased to 0% of the monthly turnover of 65438+ to improve her enthusiasm.

Analysis of investment and monthly cost of intransitive verbs

1. Rent: 2000/ month, twice mortgage 16000 yuan.

2. The decoration cost is 6000 yuan.

3. Down payment for daily necessities 10000 yuan.

4. Other expenses are 2000 yuan.

5. The employee's salary can be settled at the end of 1, which is not included in the initial 30,000 yuan.

6. The remaining 6000 is used as working capital.

Cosmetic Innovation and Entrepreneurship Project Plan 3 I. Purpose (Task)

Our goal is to turn the company into a cosmetics chain company in colleges and universities, and we are determined to abide by our reputation and improve our reputation in the sales field. In order to achieve this goal, we adopt honest management and expand publicity to achieve it. In order to achieve our goals and established policies, we are determined to treat fund trustees, customers and other social groups with a strategic attitude of expanding our business. These units will trust our company because suppliers are closely related to our interests.

Second, the company profile

New Life Cosmetics Company will be established in September 20xx, and its business scope includes cosmetics sales and targeted basic skin care. The enterprise law is named New Life Cosmetics Company, and its legal address is NO. No x, xx road, xx district, xx city.

Our company is a wholly-owned company. Our main office is located in the front of xx Normal College in xx District, xx City. Our business area is 60 square meters and the beauty and skin care room is 40 square meters. With this fund, we are expected to expand to the neighboring university area within two years.

Third, the company strategy.

Although the cosmetics market is not simple, some powerful companies in this market are in the state of giving up or undeveloped, which provides space for the survival and development of our company. The marketing strategy of New Life Cosmetics Company is to "surround the city from the countryside", that is, to attack the weak market first and gradually occupy the market. The company represents a side of the new female consumer market and can take college students as potential target customers. After a few years, even white-collar workers who are going to the society will only increase their consumption of this piece, and they may develop into our loyal customers. It also provides favorable conditions for our company to expand its scale.

Fourth, corporate management.

1, management team status

(1) a store manager.

(2) There are 5 people on duty in the store: 2 salesmen and 3 beauticians (early stage). 9 people on duty in the store: 4 salespeople and 5 beauticians (later stage).

(3) door-to-door sales, 8-person service (early stage). 4-person door-to-door sales service (later stage).

Verb (abbreviation for verb) Organization, cooperation and foreign relations

1, financial and commodity management system.

2, personnel recruitment, training, incentives and other incentives.

3. Print sales orders, reports, etc. So as to facilitate verification and management.

New Life Cosmetics Company has established an important interest relationship with major companies in the cosmetics production industry. The following is an example of the scope of these relationships: The company has established important mutually beneficial strategic partnerships in the following large-scale merger businesses:

We have established a sales agreement with Avon Tianjin Sales Department, so that we can enjoy the same purchase price as other dealers; We have established a marketing agreement with the manufacturer of little nurses, so that we can enjoy the lowest ex-factory price, thus giving us a cost advantage.

4. Personnel recruitment

Practitioners in this industry must have employment certificates stipulated by the state, especially beauticians. Department sales staff require undergraduate or excellent junior college students with corresponding majors to have certain marketing knowledge. Recruiters should pay attention to appearance and image. Male 175 cm or more, female 165 cm or more. They have good facial features, good skin, strong language skills, careful work, no bad habits and no bad behavior records. Recruiters have a probation period of 6 months.

The venue and facilities of intransitive verbs

Our company is headquartered in London. Xx road, xx district, xx city.

This site is owned by xx Teachers College and can meet the development needs in the next two years. After improving our sales ability, our company is expected to expand rapidly and open chain stores in xx University and xx University.

Seven. risk

The main risks of this project are as follows:

1. The customer is allergic to some cosmetics. In view of this, follow up every customer, establish good contact two days before using our products, and strictly control the purchase of goods, and strictly prohibit counterfeit and shoddy goods.

2, anti-theft and fire prevention. Establish personal responsibility system. Responsibility will be specific to individuals, and the duty system will be implemented in turn.

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