Where is the specialty of Zhou Heiya?

Zhou Heiya, whose full name is Zhou Heiya International Holdings Limited, is an enterprise specializing in the production, marketing and retail of leisure halogen products. Its main business is marinated duck, duck by-products, braised red meat, marinated vegetables, marinated poultry and aquatic products. Product packaging forms mainly include modified atmosphere packaging and vacuum particle packaging.

In 2002, Mr. Zhou Fuyu, the founder, opened the first "Fuyuqi Duck Restaurant" in Wuhan.

In 2005, he applied to register the trademark "Zhou Heiya".

In 2006, Zhou Heiya Holding Company was established.

In 2007, the first processing plant was established in Wuhan.

In 2008, the business model of direct chain was determined.

In 2009, it expanded to Hunan and introduced vacuum packaging products.

20 10 introduces investors; Establish online channels; Expand to South China.

20 1 1 extended to East China.

20 12 extended to north China; Modified atmosphere packaging (MAP) products are introduced.

20 13 was awarded as "National Key Leading Enterprise of Agricultural Industrialization".

20 14 went deep into North China and East China, and expanded to Tianjin, Zhejiang and Jiangsu.

20 15 extended to southwest China; Vacuum particle packaging products were introduced, and modified atmosphere products were upgraded to quantitative packaging.

20 16 went deep into southwest China and expanded to Sichuan province; Listed on the Hong Kong Stock Exchange.

20 17 launched a brand-new brand "gather a shrimp"; Wuhan Phase II Factory was officially put into operation.

20 18, launched a number of theme stores; Realize the strategic upgrade of informatization; North China Industrial Park was put into operation; Expand to the northwest.

20 19, upgrading the image of Hubei industrial park; South China Industrial Park put into operation.

Extended data

Since Zhou Heiya quietly became popular in Wuhan in 2007, Zhou Heiya has been plagued by fakes. Some fake shops under the banner of Zhou Heiya imitate the decoration of genuine shops, and even "clone" the whole set of shop signs, price lists, food packaging bags and so on. , the number is comparable to that of genuine shops, which seriously damages the interests of consumers and impacts the operation of genuine shops in Zhou Heiya.

In order to avoid the damage to the brand caused by the frequent occurrence of cottage shops, Zhou Fuyu set up a special anti-counterfeiting team on the one hand to encircle the frequent cottage shops in various places. Sticking QS logo and ISO9000 quality management system certification in the store; A video advertising machine is hung in the store to broadcast the promotional film of Hubei Zhou Heiya Food Co., Ltd. around the clock; Open online shopping and provide peer-to-peer services; Open a complaint phone, etc.

On the other hand, Zhou Heiya insists on hard work and turns products into industrialized products according to standards, processes and systems through the central kitchen mode, which not only ensures the uniformity of product taste and the stability of quality, but also deals a powerful blow to cottage shops with unstable quality and impure taste.

In terms of raw materials, Zhou Heiya adopts unified procurement, and establishes cooperative relations with large-scale upstream brand breeding and processing enterprises such as Shandong Liuhe, a listed company. The store implements real-time delivery and arranges two or three deliveries every day.

Baidu Encyclopedia-Zhou Heiya

People's Network-Zhou Heiya: a maverick duck