The "Aunt Qian" franchise closed down just nine days after opening, with losses as high as one house. Should the business be stopped?

But when outsiders looked at it, they just thought that some businesses could bring in money quickly, so they invested and joined the franchise without any hesitation. In the end, they suddenly discovered that that thing turned out to be unreliable. For example, some people have been saying recently that the "Aunt Qian" store closed down after just 9 days of opening. What does this mean? An insider’s opinion.

Maybe we see that some companies are doing well and developing well, but it is possible that these companies cannot withstand the storm. Even a gust of wind blew and the boat capsized. This is because these companies suddenly appeared on the market under the urging of capital. Because they were too hasty, they were not ready at all. But in the eyes of outsiders, these are all worth joining, and "Aunt Qian" is such a franchise store.

At the beginning, its founder Feng Ji was just a pork shop owner. Although he was simply selling meat, Feng Ji showed his extraordinary business acumen and claimed that he "does not sell meat overnight". It became very popular for a while, and almost everyone in Dongguan came to him to buy meat. But soon, Feng Ji felt it was a bit monotonous, so he also expanded the range of vegetables, fruits and other products for sale.

After that, the pork shop no longer just sold pork. Under Feng Ji's hands, it became a fresh food supermarket. But even though the local business was very popular, he was not satisfied, so he came to Shenzhen to start a business and founded the first "Qian Aunt".

In his previous store opening experience, Feng Ji realized that people were pursuing cheap, fresh and affordable products, so he grasped these two points and started his entrepreneurial journey. Due to its precise control of the market in the early stage, "Aunt Qian" attracted many consumers after its opening. After purchasing the goods, they discovered that the goods were indeed as "cheap and fresh" as advertised, so they passed them on one by one. Many customers would queue up to buy at the door of the store every day.

Feng Ji was not satisfied when he saw this situation. He realized that this was a once-in-a-lifetime opportunity. So during the period when "Aunt Qian" was popular, he began to use it as his own brand to attract investment on a large scale across the country. Since he has his own brand name and has introduced a supplier system to form his own supply chain, the franchise stores have been developing smoothly.

But success is also Xiao He, failure is also Xiao He. Although fresh food is a good sign, it cannot gain a firm foothold in the market. After all, in addition to "Aunt Qian", other wet markets or supermarkets can also provide corresponding products, and these are its competitors.

In order to stand out among her peers, "Aunt Qian" began to use promotional methods. In this promotion plan, they decided to start discounting every half hour after 7 pm, from 10% off to 10% off, and start free delivery after 11:30 pm. Under such circumstances, "Aunt Qian" launched the slogan "No overnight meat", and "Aunt Qian" became popular again.

After that, Feng Ji began to lead "Aunt Qian" to start community-based investment promotion and open the store in the community, which made people's lives more convenient and was loved by everyone. During this period, "Aunt Qian" received five rounds of institutional investment, which is why it was able to expand its costs crazily afterwards. As the scale continues to expand, the number of offline stores of "Aunt Qian" has exceeded 2,000.

However, the opposite is true. Although there are more and more offline franchise stores in the future, the income has not increased, and all the franchisees who have joined have a sad face. According to a netizen's revelation, after he joined "Aunt Qian", he invested nearly 20 million in one day, but in less than a year, he continued to lose money. All wasted.

There are also some people who cannot bear the pressure of continuous losses within a few days after joining. One even had no choice but to close its doors after only being open for 9 days. This all illustrates a problem, that is, "Aunt Qian"'s franchise stores rarely make money. What allows it to maintain its reputation are those "directly operated stores". It is because of the existence of these stores that "Qian Aunt" can make some profits.

Conclusion

Today’s market competition is becoming more and more stressful. Most of the reasons why franchise stores have been losing money are also for this reason.

Nowadays, enterprises can only find out where they are positioned and continue to develop in this direction. Don't look around, otherwise it will only lead to a bad outcome. In addition, only innovation can be seen by more people.

Today’s topic: The business collapsed within 9 days of opening, with a loss of up to one house. Should the business that has been “ripened” by capital be stopped?