The development of Zhao Deshun.

The career development of Zhao Deshun, the chairman of Ruili Deshun Redwood Company, mainly depends on his gratitude to repay the society and change himself. For more than 30 years, he has been engaged in public welfare activities such as donating money to help students, helping the poor and the disabled, and donating blood without compensation. His Deshun Redwood Company always pays attention to product quality, process details and after-sales service.

Zhao Deshun won the honorary title of the fourth model worker in Ruili.

Zhao Deshun has many dazzling auras. The story about him is a legend, but this legend is not fabricated out of thin air. Looking back on the life course of founder Zhao Deshun, the legend became a legend because founder Zhao Deshun dared to challenge himself, bravely took the step of "I want to learn", dared to be independent, dared to think and do, dared to offer sincerity, changed himself in learning, tolerated what ordinary people could not tolerate, tolerated what ordinary people could not do, and finally became what ordinary people could not do. Let's hear the legend of Zhao Deshun. ......

1969, Zhao Deshun was born in an ordinary rural family in Banqiao, Longyang District, Baoshan City, Yunnan Province. In addition to farming, his hardworking parents also know a little about business. They grind flour at home and make noodles to sell in the city, and the economic conditions at home are not tight.

1983, Zhao De obeyed Qinglian Township Primary School and dropped out of school. His first job was not selling pork. What did he do? Everything is lacking in the countryside, that is, there is no shortage of jobs, but there are very few jobs that can be paid. /kloc-at the age of 0/4, he got his first job, and was responsible for transporting the dirt dustpan pieces cut by the master to the designated place. Although he cherishes hard work, others give him 80 cents a day. Zhao Deshun is diligent and not lazy, so his master gives him 1 USD every day.

1984, Zhao Deshun 15 years old. Although he is young, he is tall and looks like an adult. Because the second brother was going home to get married, he was lucky enough to take the position of the second brother and enter the Baimiao Reservoir Water Conservancy Bureau in Longyang District, Baoshan. At that time, it was still a job-sharing system. Two months after Zhao Deshun received the division, the Water Conservancy Bureau began to reform, so he became a formal contract worker of the unit, every month.

1985, Zhao Deshun doesn't want to spend his life in such a mediocre and comfortable place. /kloc-at the age of 0/6, he doesn't know where he got the courage. Hearing that the pork business made money, he decided to quit his job and find his eldest brother, and started selling lard with his studies.

1986-1988 During the three years, Zhao Deshun became a "ten thousand yuan household" in the village before he was 20 years old. At that time, his childhood playmates had just graduated from school to work, but Zhao Deshun had already become a minor celebrity in the village.

Zhao Deshun tried to take a shortcut, but he lost everything. Although the business of selling pig suet makes money, it is not for others. At this time, Zhao Deshun, who has an active brain, began to have other ideas. I switched to the tea business, selling cattle and sheep skins and flour. I changed my business several times. Due to the shallow experience, lack of understanding and judgment on the market and quotation, they are always out of place, buying high and selling low, tossing and turning, ups and downs, and finally losing everything. At the lowest point of my life, I had to go back to Banqiao Street to collect the stalls and return to the old business of selling pork.

199 1 vegetable market An aunt said that Ruili is a port city adjacent to Myanmar and a newly developed golden port in the country, with many opportunities to make money. With the wave of Ruili's opening to the border and the active border trade in Gao Jie, Zhao Deshun boldly used his brother's passbook as collateral, borrowed a loan of 1000 yuan, got on the bus to Gao Jie with confidence, and started his business.

From 65438 to 0996, due to Zhao Deshun's high reputation in Gao Jie pork market and the quota of Myanmar government, the pork business started from Gao Jie in Ruili to the international market-Muse pork market recognized by Myanmar government. After several years' efforts, Zhao Deshun has rapidly expanded its pig business, and the number of pigs it handled once accounted for more than 60% of Muse pork market.

From 65438 to 0997, Zhao Deshun owned the first piece of land in his life. During 199 1 -2002, Zhao Deshun was forced to move seven times. "You haven't experienced a life of running around and wandering, and you don't know the pain at all." Recalling the past, Zhao Deshun said frankly from the heart.

1996- 1998 at this time, Zhao Deshun's pork business was booming, which made him find the first bucket of gold in his rich life and his income reached more than one million yuan.

1999, with abundant funds, Zhao Deshun built the first "Deshun Building" in Gao Jie Freight Yard.

In 2004, Zhao Deshun built the second "Deshun Building" on Guomen Avenue in Gao Jie Cultural Square.

In 2006, Zhao Deshun took over the root carving business used by acquaintances to pay off debts, and thus created a gorgeous transformation from pig butcher to mahogany entrepreneur. At that time, the mahogany root carving shop was struggling and almost closed down. Under his hard research and careful care, the form turned losses into profits, not only turned losses into profits, but also gradually expanded its scale from more than 40 square meters to more than 360 square meters. A year later, Zhao Deshun had his own root carving factory and changed the name of the shop to "Deshun Root Carving".

In 2007, Zhao Deshun purchased the storage land of Deshun rosewood opposite union buildings.

In 2009, Ruili's mahogany furniture industry grew rapidly, and a large number of more powerful enterprises emerged, but no one invested heavily in root carving. The municipal party committee and municipal government played the business cards of "stone" and "wood", and Zhao Deshun made a decisive decision and devoted himself to it. From his love for root carving, his development idea of "making fine root carving and making brand root carving" has gradually formed. By hiring professionals to continuously improve the technical level of root carving and gradually improve the root carving products according to market sales and customer feedback, "Deshun Root Carving" quickly stood out from the root carving industry and filled the gap in Dehong's high-end root carving industry.

In the four years from 2006 to 20 10, Zhao Deshun made the most complete brand of root carving in China with his persistent pursuit of progress, and all kinds of mahogany root carving works of art, from large pieces with great collection value such as "A Hundred Birds Facing the Phoenix", "Senior High School Entrance Examination for Five Children" and "First Generation Seal" to small pieces such as cheap and fine mahogany chopsticks, bracelets and chessboards. Deshun can do it if you want.

20 10 "Deshun Root Carving" has insufficient business premises, and the pavement where Huafeng is located is uneven, so it is impossible to truly distinguish the high-end quality of mahogany, which is increasingly inconsistent with the route of developing high-end brands that Zhao Deshun has been planning and exploring. With the sincere investment of Venus South Asia, Zhao Deshun became the first enterprise to enter Ruili South Asia International Redwood Furniture Expo Center. With this platform, Deshun Redwood has successfully established its own brand, and its business has also spread to the whole country. Every time I tell others about the first person who boldly settled in Venus Mall, Zhao Deshun is grateful: during the years of cooperation with Venus South Asia, the sales performance of Deshun Redwood has gone against the market. Without the platform of Venus South Asia Mall, there would be no brilliant development of Deshun Redwood today, and another peak of Zhao Deshun's life would not be achieved.

20 12, "Deshun Root Carving" was registered as "Ruili Deshun Redwood Root Carving Co., Ltd.". Because of its excellent quality, it has been recognized by Dehong Prefecture and the municipal government, and many domestic media have paid attention to the report. On June 20 12, Yunnan Satellite TV made a special report on Deshun redwood in Tourism New Time and Space. On June 5438+ 10, Yunnan Satellite TV's "Building a Bridgehead and Realizing Leaping" interviewed Zhao Deshun, and Yunnan Satellite TV's "Tourism New Time and Space" featured the temptation of mahogany; CCTV-7 "Charming Urban and Rural Areas" made a special report on Deshun Redwood. Hong Kong Ta Kung Pao, a layman who has never been exposed to the mahogany industry, published an article entitled "Butcher Becomes a Woodworking Boss" on a quarter of the newspaper's page. The article said: "In addition to the advantages of ports and resources, Zhao Deshun, as a' layman' who has never been exposed to the mahogany industry, can take advantage of the situation and is an example of successful transformation."

201212 in February, Zhao Deshun was interviewed as one of the 20 successful enterprises, and was invited to participate in the New Year's Eve party of Yunnan Satellite TV and perform "Grateful Heart";

April 20 13, CCTV- 10 science and education channel "So That's it" produced a 53-minute special report on "Using Redwood skillfully" for Deshun Redwood, which gained high ratings and the number of viewers exceeded 100 million.

June 20 13, Zhao Deshun entered the Great Hall of the People for the first time to receive the award. Chinese redwood committee awarded Zhao Deshun "China Redwood Industry Special Contribution Award" and "Chairman of chinese redwood committee Presidium", and Deshun Redwood won the honor of "National Redwood Enterprise Product Quality and After-sales Service Double Commitment Unit".

In 20 14, Zhao Deshun subscribed for a set of 3,000 square meters shops in Beijing New Town, which laid the foundation for the rapid development of Deshun mahogany. 20 14 April, Deshun Redwood established its own intellectual property brand with the trademark "Zhao Deshun". Because of its excellent quality, it was awarded the title of "Famous Trademark of Dehong Prefecture" by the people's government of Dehong Prefecture, and was awarded the title of "Excellent Cultural Enterprise of Dehong Prefecture" by the Second Cultural Construction Award of the Propaganda Department of Dehong Prefecture Committee in February.

On 20 15, Zhao Deshun entered the mahogany furniture industry and set up a mahogany furniture processing factory. Zhao Deshun, as a representative enterprise, was interviewed during the trading hours of CCTV-2 financial channel.

20 15 in April, the roller coaster-like market soared, hitting many businesses. Many mahogany merchants refused to rent or even closed, but Deshun mahogany continued to expand, but the store expanded from 500 square meters to more than 2,400 square meters, and sales rose against the trend. In the ups and downs of the mahogany industry, in order to become a leader in the mahogany industry, in order to lead everyone out of the downturn of mahogany, hold a group to keep warm, cooperate and win-win, and let everyone share resources, exchange information and get rich together, Zhao Deshun used his own resources and spent a lot of manpower, material resources and financial resources to set up Dehong Root Carving Furniture Industry Association, and served as the president, often organizing members to share and exchange.

On June 20 15, sponsored by Yunnan Provincial Propaganda Department, Yunnan Provincial Department of Commerce, Yunnan Provincial Administration for Industry and Commerce, Yunnan Provincial Quality Supervision Bureau and Yunnan Newspaper Group, only two enterprises in Dehong were selected as "Famous Brand of Yunnan Characteristic Cultural Industry" by the public. As a cutting-edge show of Dehong's high-end mahogany brand enterprise, Deshun Mahogany was successfully selected as "Famous Brand of Yunnan Characteristic Cultural Industry" and became the only mahogany brand in Yunnan Province to receive this honor.

20 16 April, CCTV-7 military agriculture channel made a special report on the inspirational legend of Zhao Deshun 1000 yuan in "Getting Rich Expert-Zhao Deshun", and participated in the 60th anniversary celebration of the founding of Dehong Prefecture in Beijing as a representative of mahogany enterprises at the invitation of the state government.

In 20 16, it was awarded "20 1 1-20 15" by Ruili Municipal Government, and Deshun Redwood officially designated June 26th and 65438+February 26th as "blood donation days" of Deshun Redwood.

20 17 In April, Zhao Deshun actively responded to the call of the Party and the government. While doing a good job in the enterprise, I gave back to the society with gratitude, and established Dehong Yongchang Love Association as its president. By July, 20 1049270.87 yuan, and the total amount of assistance was 27629465438.

From June, 2065438 to June, 2007, Zhao Deshun made great contributions to inherit and carry forward excellent national traditional culture and art, protect varieties and skills of traditional arts and crafts, and protect professional and technical personnel with unique skills. Awarded the honorary title of "OPC International Master of Arts and Crafts" by the National Personnel Integrity Archives Management Office and People Integrity Talent Network. "OPC International Master of Arts and Crafts" is an honorary title jointly awarded by the International Vocational Planning Appraisal Center (OPC) and the China Arts and Crafts Master Evaluation and Promotion Committee. Artists who have made outstanding contributions to the arts and crafts industry are mainly selected from cultural and artistic institutions in various provinces of China.

20 17 12, the Propaganda Department of Dehong Municipal Committee and Ruili Municipal Committee dig deep into the good people around them. Zhao Deshun has been actively involved in public welfare undertakings through his influence for many years, and his seemingly ordinary deeds have become an example of promoting truth, goodness and beauty. The Propaganda Department of Dehong Municipal Committee and Ruili Municipal Committee specially invited Zhao Deshun as "Dehong Good Man", and the Propaganda Department of Dehong Municipal Committee awarded Zhao Deshun the title of "Dehong Good Man". Inspired by the spirit of "Dehong Good Man", I believe more people will walk on the road of doing good and pass on the spirit of "Dehong Good Man".

On 20 17 12, the blood station of Dehong Center awarded him "model of voluntary blood donation charity organization" and "voluntary blood donation charity messenger", and won the "volunteer service ambassador Zhao Deshun" issued by Ruili Civilization Office; At the same time, Deshun Redwood was invited by the state government to participate in the cultural exchange meeting between Hong Kong and Macao as a representative enterprise of Redwood.

20 18, 18 10. In order to ensure the powerful blood transfusion function of Dehong Yongchang Love Association, the founder Zhao Deshun publicly promised to practice the charitable donation of 1000 yuan per day in 20 18, which is the first caring entrepreneur in Dehong.

2065438+June 2008, Deshun Redwood was awarded the first "Caring Enterprise for Free Blood Donation" by Dehong Center Blood Station because it actively organized blood donation for many years. Yunnan Satellite TV News Network made a special report on the "Volunteer Blood Donation Day" of Deshun Redwood.

2065438+August 2008, Deshun Redwood won a good reputation from consumers, and was awarded the title of "Yunnan Consumer Satisfaction-Honest Management, Assured Consumption Commitment Enterprise" by Yunnan Administration for Industry and Commerce, and Zhao Deshun personally won the honorary title of "Intangible Woodcarving Skill Inheritor"; Won the title of "The Fourth Model Worker of Ruili City" issued by Ruili Municipal Government.

On September 20 18, Zhao Deshun went into the Great Hall of the People for the second time to receive the award, and won the "20 17 National Demonstration Unit of Commercial Quality Brand", "20 17 National Demonstration Unit of Commercial Integrity" and "20 17 National Moral Model of Commercial Integrity".

20 18 10 in order to present the 40th anniversary of the reform and opening-up, under the slogan "People in the dialogue era record the brand of China", the column group of CCTV invited Mr. Zhao Deshun, the founder of Ruili Deshun Redwood, to have a one-on-one interview with Zhao Deshun by Zhu Xun, a famous host of CCTV, in the studio of Beijing CCTV Building, to tell about the brand of Deshun Redwood since the 40th anniversary of the reform and opening-up.

20 18 ~ 12 the national health and wellness Committee, the China red cross society and the health bureau of the logistics support department of the central military commission awarded the founder Zhao Deshun the "special prize of national blood donation promotion award", "bronze prize of national blood donation dedication award" and "special prize of national blood donation promotion award" 20 16~20 17.

20 1 9 65438+1October1,a new starting point and a new journey, Deshun Redwood expanded its scale and settled in the 3,000-square-meter exhibition hall purchased by Beijing New Town. As early as 20 14, Zhao Deshun spent more than 30 million yuan to win the best exhibition hall in this area, which was an important foundation for the company to take off.

20 19 65438+ 10/9, CCTV-4 Chinese international channel "China News" made a special report on Deshun mahogany collection "A Hundred Birds Facing the Phoenix".

On the eighth day of February 20 19 12, Zhu Rong, member of the Standing Committee of Ruili Municipal Committee and Minister of Propaganda Department, and Yue, director of the Municipal Cultural Affairs Office, and his party came to Deshun Redwood to carry out cultural research, bringing New Year greetings and blessings to Deshun Redwood.

On June 4th, 20 19, Zhao Deshun, the founder of Sequoia in Dehong Prefecture, actively participated in the public welfare cause of blood donation for many years and made contributions to alleviating the blood shortage in Dehong Prefecture. He is the main force to help the cause of blood donation in Dehong Prefecture and a bright color in the construction of social civilization. He was hired as a blood donation propagandist in Dehong Prefecture by the Leading Group for Blood Donation in Dehong Prefecture, representing Dehong Prefecture 1365438.

Whether doing things as a person or running a business, the founder Zhao Deshun emphasizes "virtue" most, and establishing a good virtue is the foundation of Deshun team. Deshun Redwood always puts the word "Germany" in the first place when inheriting corporate culture, and has been adhering to the six "Germany" cultures of founder Zhao Deshun, and is determined to move forward:

The word "Germany" takes the lead.

Grasp the outside world with a broad mind.

Pure virtue

Kindness and morality

Zhengde Yishun

Be virtuous and obedient.