What are the main positions of new media promotion and marketing?

First, the content is copywriting planning, which is mainly responsible for regularly and quantitatively updating and maintaining WeChat content, increasing fans, raising attention, establishing effective camp means to improve fan activity and enhance interaction with fans; Excavate and analyze the habits, feelings and experiences of fans, find out all kinds of content that they like to pay attention to, control news hotspots in time, and complete special planning, editing and production; Collect and analyze competitors' WeChat marketing and latest activity information; Weibo, WeChat content writing, publishing, maintenance and promotion, improve influence and attention, cooperate with institutions to plan promotion activities and participate in implementation; Responsible for summarizing and evaluating the effect, the operation mode of new media will always change, but the basic framework of effective planning of content and activities is stable; Coordinate the relationship with relevant news media, and be responsible for preventing and eliminating negative reports that are unfavorable to the company.

Second, operation and promotion. Through the community to which the target customer belongs, accurately collect the information of the target customer and related learning needs, make training materials, make training records and collect feedback from community members; Organize all training materials, archive and count relevant data, and maintain and update the training file system; According to the needs of the company and the community, develop and implement targeted courses; Lead the overall management of WeChat marketing; Lead the formulation and implementation of WeChat operation strategy, and be able to plan and implement related WeChat marketing activities according to the company's business needs.

Third, customer service. Mainly responsible for collecting and studying hot topics on the Internet, and providing constructive suggestions for WeChat operation; Responsible for updating and maintaining WeChat, increasing fans, increasing attention and enhancing the activity of netizens; Mining and analyzing the usage habits of micro-friends, carrying out emotional interaction and reaching promotion orders with interested customers; Complete other tasks assigned by the company.