What is the operation of B2C online shop?

The basic requirements of e-commerce operation are strong execution, high enthusiasm and high work efficiency. The overall working ideas are: market insight, product planning, store optimization and activity planning, team management, company planning, product listing plan and promotion budget, activity effect control, store passenger flow forecast and activity optimization adjustment. The basic requirement of marketing planning is to have clear marketing objectives, and the general idea is: product positioning, channel publicity, product promotion, preferential activities, promotion and drainage, and gift distribution. The basic requirement of the promotion scheme is to have a clear promotion plan, and the general idea is: external promotion of the network, internal promotion of the network, promotion of traditional channels and promotion of other channels. E-commerce marketing planning mainly puts the advertising of e-commerce channels in the first place, because the optimization and delivery of e-commerce channels directly affects the conversion rate of e-commerce transactions, and the marketing effect is directly reflected in the transaction amount. E-commerce marketing planning needs professionals. The general idea is: product positioning, online publicity, market analysis, advertising, preferential activities, publicity and promotion, and gift distribution. The general idea is: recruitment, team arrangement, product positioning, overall price positioning, channel positioning, target population positioning, final target population regional positioning, specialty store market positioning, company operation strategy, product structure analysis, product attributes, product logic and so on. Business strategy is placed in the second place, specifically positioning how to implement, how to promote products, and marketing planning, network, traditional channels, enterprise online stores and other channels, as well as innovative models and channel operation strategies. In short, operating e-commerce needs a good understanding of the positioning of online stores, and product positioning should be put in the first place. Since businesses have to choose to cooperate with operating companies, they should find companies with certain professional experience and ability. In this way, the weight and sales volume of stores will gradually increase.