What do you mean by PR, HR, soft text?

1, PR: full name of public relations, Chinese name of * * * relationship, refers to the communication and exchange relationship between the organization and the public environment.

2.HR:HR:HR- Human resources are interpreted as human resources, and now they are collectively referred to as human resource consultants, which are essentially different from traditional personnel. Traditional personnel are generally similar to administrative departments, such as recruitment, training, employee assessment, employee salary, employee transfer and so on. Modern human resources mainly realize enterprise management through six modules.

3. Soft text: Soft text, as the name implies, is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertisements, the reason why soft articles are called soft articles lies in the word "soft", which allows users to perfectly combine the content of articles with advertisements without forcing advertisements, thus achieving the advertising effect.

Extended data

The current human resources manager in China has the following shortcomings:

First, confused by various so-called ideas and tools, lacking judgment;

Second, there is a serious lack of professional knowledge and practical knowledge;

Third, the dual role of HR cannot be recognized;

Fourth, it is impossible to accurately locate itself;

Fifth, lack of communication skills;

Sixth, lack of real understanding of the company's business, low thinking and insufficient comprehensive management ability;

Seven, lack of macro-control ability and systematic thinking.

Baidu encyclopedia-public relations

Baidu encyclopedia-human resources

Baidu encyclopedia-soft text