What are the opportunities and risks in Dangdang’s offline bookstore expansion strategy?

The risks faced are:

Physical bookstores have a status in the market, so the development situation of bookstores in the market is also very stable. It is naturally good to open a bookstore and start a business. idea, but before opening a store, everyone must understand clearly what risks are involved in opening a store.

1. The "adjustable but non-refundable" book supply policy of publishing houses, booksellers and wholesalers may lead to large-volume purchases and hoarding. Experience experts recommend the purchase method of "small quantity and frequent errands".

2. Individual bookstore owners are mostly just a dream or complex in their hearts. There are many operators of full-time or theme bookstores with special preferences who have no idea or experience of the basic principles of business operations in this field. The author recommends that operators must have basic financial knowledge, systems and business common sense.

3. Pirated books flood the market, causing a high degree of market chaos and causing economic losses to buyers. Experience experts suggest that operators must have professional knowledge and identification skills. .

4. The book market is an unpredictable consumer market. It has its own development rules. Experience experts suggest that operators should pay attention to the fluctuations of the book market and its development boom and direction at any time, so as to Procurement lays a solid foundation.