What is a shopping guide? What is it mainly to do?

Literally speaking, shopping guide is the process of guiding customers to buy. Consumers often have less doubts when they enter the store, which hinders the realization of buying behavior, while shopping guide is to relieve consumers' psychological doubts and help consumers realize buying.

Shopping guide mainly does the following five tasks:

1, responsible for the beautiful display of goods in the store.

2. Be responsible for the hygiene of the area under the jurisdiction of the store, and guide customers to observe the public order of the store.

3. Be responsible for the price appraisal and replacement of goods in the store.

4, responsible for the quality inspection of goods in the store, control the shelf life of goods. After the shelf life exceeds 1/3, it shall be reported to the department manager in writing, and then the department manager shall report to the purchaser in the same way and handle it in time.

5. Be responsible for the return, ordering, replacement and warranty of the goods in the cabinet group under its jurisdiction.

Extended data:

First of all, we should be prepared before shopping guide.

The initiator, influencer, decision-maker, buyer and user of the purchase must understand what the customer says and does, so as to find the breakthrough point.

Secondly, we need to thoroughly understand the customer's buying process.

Need to know, collect information, choose, plan evaluation, purchase decision, post-purchase behavior, these are the basis of upgrading skills. Only by truly understanding the customer's purchase process can we provide different services with the progress of the customer's purchase process.

Third, program some basic shopping guide processes.

Fourth, roughly grasp the performance of the product.

Fifth, let customers rely on the company's products.

References:

Baidu Encyclopedia-Shopping Guide