My whole real marketing journey

My whole journey of real marketing

My whole journey of real marketing. In the workplace, ups and downs are normal. Every career discovery has a journey. Everyone experiences different things in the workplace. Now I will share my entire real marketing journey, so let’s learn about it together. My whole true marketing journey 1

I don’t have the joy and pride of Gao Jianhua’s “Leaving HP with a Smile”, nor the calmness and ease of Yu Lei’s “Escape from a Foreign Company”. He trained me from an ignorant young man who just walked out of school to a marketing veteran in the leather stationery industry. These years of career have made me mature a lot. Not only have I learned a professional skill, but I have also learned many principles of life. But I know that marketing is an endless war. I don’t know when and where I will be defeated, so when I choose to leave, I will inevitably have some ideas about the future in my mind.

There are many similarities between people changing jobs and pigs changing jobs. Pigs change jobs to compete for food, which makes these pigs fat and strong. People change jobs for a better career, with the purpose of making themselves better. Continuously adding value. Indeed, I saw people around me jumping here and there, and my life seemed to be more glamorous than before. Under the influence of this, I suddenly had the idea of ????changing jobs.

Of course, I was promoted from a grassroots employee to the marketing manager. It seemed to be smooth sailing. In addition to relying on my own efforts, I also relied on good luck. Didn't someone say that success depends on 70% hard work and 30% luck, and I am no exception. But the god of luck will not always be attached to one person, and she will also take a nap sometimes.

I foresee that this will be the most important battle of my career. So I started a tough battle with the determination to succeed or succeed. From the beginning of team building, to laying the market foundation while dealing with the remaining problems in the market, to building the global marketing network, every step has been very hard. After several months of hard work, market conditions have greatly improved, sales performance has begun to improve significantly, and everything is developing in a healthy way. But the bosses were not satisfied with the current results, and my direct boss did not dare to take responsibility, so there was some news about my personnel changes.

In domestic enterprises, the bureaucratic style has always been serious, and bosses are always good at changing their judgments on things through their own authority. Prosperity is the basis of survival in the workplace, and delegating responsibilities has become a criticism among professionals. Under this situation, I had no choice but to get promoted. I think promotion is the wisest decision. So, without any hesitation or reluctance, just when my boss told me that my position was going to change, I told him, you can be the head of the company's marketing department!

From graduating from college to becoming a professional manager, I have never felt so relaxed in the five years, as if a heavy burden that has been carried for many years has finally been lifted. At that moment, I realized that the sky was blue, the birds could sing, and breathing could be so smooth! I decided to give myself a May Day holiday and fly abroad.

Originally I really planned to spend some time on a long trip, but the hot weather made me timid, so I had to stay at home, surf the Internet, read books and watch TV. After a month of this kind of self-cultivation, I was strolling in a supermarket and saw the Coke clerk arranging the shelves, which suddenly made me want to go to work. It was the same job that touched me. Like all marketers, I should be burning with the passion of youth under the sun! My whole journey of real marketing 2

The tragedy encountered by a job-seeking college student

This tragedy once again shows that there are weaknesses and blind spots in my country’s legislation and law enforcement in combating pyramid schemes.

57-year-old Wu Ruixiang wanted to cry when he saw Ji Pengcheng lying on the kang. 39 days ago, as a lawyer, he met this young man. From then on, he came into contact with something that he had paid little attention to before - MLM.

23-year-old Ji Pengcheng is a college student and will graduate in July 20xx. In order to find a job, he traveled around.

Currently, he is lying at home in Beidamiao Village, Wudan Town, Wengniute Banner, Chifeng City, Inner Mongolia, unable to take care of himself. The cause of the change in his life was pyramid schemes.

Chifeng City Wengniute Banner is a national-level poverty-stricken county (banner), with agriculture and animal husbandry as its main source of income, with a per capita annual income of about 700 yuan. As a child from a poor family in a poor area, Ji Pengcheng studied at the Yangtze Engineering Vocational and Technical College in Hubei Province, attracting the envy of some people.

Ji Pengcheng recalled that as a 2008 graduate majoring in water conservancy and hydropower construction engineering, when he was about to graduate, he, like other classmates, worked hard to recommend himself to employers. "Being born in a rural area, I am well aware of the hardships of my parents. In order for me to go to school, they worked early and late, doing farm work and doing part-time jobs day and night. Seeing my parents getting more and more gray hair and bending their waists more and more, I felt sad in my heart. I can't stand it anymore and want to use my own hands to share some of the pressure of life with them," Ji Pengcheng said.

At this time, he saw on the Internet that "China Railway Third Engineering Bureau is recruiting surveyors for the expressway project" (purely a scam and has nothing to do with China Railway Third Engineering Bureau - reporter's note). At that time, Ji Pengcheng thought that this kind of field work had a poor environment, difficult conditions, and little competition. Besides, China Railway No. 3 Bureau was a state-owned enterprise, so it was suitable for the major he studied. To this end, he contacted a person who called himself "Manager Lu" based on the phone number published online. According to the other party's instructions, he decided to go to Heze City, Shandong Province for the interview.

On the morning of November 26, 20xx, Ji Pengcheng asked for leave from his class teacher, Mr. Zhang, for one week. On November 27, he took a train from Wuhan to Heze. At around 5 o'clock that night, he arrived in Heze and got in touch with "Manager Lu". The other party said that someone would pick up the station shortly. At about 7 p.m., a young man in his 20s took Ji Pengcheng to a store and asked him to buy luggage. Ji Pengcheng recalled that due to motion sickness and fatigue, he wanted to "have a good rest before meeting the manager", so he chose a cheaper guest house to stay. The young man who picked him up then left.

Early the next morning, Ji Pengcheng contacted "Manager Lu". The other party said that they were building a highway, which was far away from their residence. The company would send a car to take them there. They would have lunch at the construction site at noon and the company would send a car to pick them up in the evening. Therefore, they could only meet in the evening when they returned from the construction site. At the same time, Ji Pengcheng was told that they passed by the "Triangle Garden" at night and asked him to wait there.

At around 6 p.m. on November 28, Ji Pengcheng arrived near the "Triangle Garden" and waited for the interview. At about 7:30 p.m., two young men called his name, checked his ID card, and said he was "sent by Manager Lu" and took him to his residence.

Ji Pengcheng recalled that along the way, they talked about the engineering situation, and the other party said that they were "driving excavators," so Ji Pengcheng "didn't feel anything unusual."

I bought my luggage and walked into the third floor of a small building. As soon as he entered the house, Ji Pengcheng began to "feel something wrong." It was a two-bedroom unit with one living room. Based on his intuition, the people in the house "didn't look like engineers at all" and there were no instruments. Ji Pengcheng recalled that after entering the house, he was asked to put down his luggage and put on slippers, and then was pushed into a room by several people. Inside, there were seven or eight people shaking hands with Ji Pengcheng one by one. At that time, Ji Pengcheng realized that he might have been deceived and entered a pyramid scheme, or at least a "criminal gang."

After a while, someone in the room asked Jipengcheng to play cards, but he did not agree. At this time, he wanted to contact his classmates through his mobile phone. But as soon as he left the room, someone asked him to "borrow his cell phone." Ji Pengcheng realized that "they wanted to cut off his contact with the outside world," so he refused. Afterwards, five or six people surrounded him and remained in a stalemate for more than 20 minutes. A young man wearing a black leather jacket with a buzzcut grabbed him by the collar and dragged him to another room. At the same time, several people started beating him. "I had no choice but to give them my phone," Ji Pengcheng said.

After that, Ji Pengcheng asked people around him: "When will we go to the construction site?" One person told him, don't worry, there will definitely be a meeting tomorrow. As soon as he heard about the "meeting", Ji Pengcheng strengthened his judgment that he had fallen into a pyramid scheme.

In the past, I have heard of some behaviors of MLM organizations. At that time, he had only one idea: make up his mind and run away. However, the door has been locked, and the windows have iron bars, except for the kitchen and bathroom. At this time, a young man told him to "be honest and follow the arrangements" and refused his request to return the mobile phone.

Ji Pengcheng chose to escape from the bathroom. Moreover, the door latch of the bathroom had been taken away, and the window was only about 40 centimeters long and had a screen. He briefly glanced outside the building. At this time, the sound of him tearing down the window screen alerted the people who were watching him, and they broke in through the door. Ji Pengcheng thought, "I can't wait any longer," so he climbed up the window and jumped off the building.

In the subsequent scene, Ji Pengcheng said, "I don't remember anything."

After calling the police, Ji Pengcheng was rushed to Heze Third People's Hospital. On December 3, 2007, the diagnosis certificate issued by the hospital stated: Ji Pengcheng, male, 23 years old, was diagnosed by the hospital on November 29, 2007 with comminuted fracture of his left hand, joint dislocation, lumbar fracture, and vertebral body compression. fractures, bilateral lung contusions, and bilateral pleural effusion. Recommendation: Hospitalization.

Shi Jing, deputy captain of the Criminal Police Brigade of the Mudan Branch of the Heze City Public Security Bureau, said that this was an incident of online recruitment to defraud college students into entering a pyramid scheme organization. After receiving the report, the police captured four suspects from the room where Ji Pengcheng jumped from the building. The four suspects suspected of illegal detention are all around 20 years old. Three are from Henan and one is from Inner Mongolia. They have all just graduated from school. Currently, this case is still in the investigation and prosecution stages.

Ji Pengcheng’s situation has touched the hearts of many people.

23-year-old Liu Awei is Ji Pengcheng’s classmate. After getting the news, he immediately rushed to Heze Third People’s Hospital. She saw that Ji Pengcheng was extremely haggard, in poor physical condition, and could not move at all.

When Ji Pengcheng’s father Ji Hua arrived, Ji Pengcheng was in serious condition. After more than a month of treatment, his condition improved. Due to his family poverty, he was unable to pay for continued treatment, so he had no choice but to return to Weng, Chifeng City, Inner Mongolia. Resting at home in Niuteqi. Currently, his condition is still serious and he cannot take care of himself. He lies on the kang every day.

Ji Hua and Liu Awei accidentally learned that at the window where Ji Pengcheng jumped from the building, he was already the third person to be deceived by a pyramid scheme organization and jump to escape control.

Ji Pengcheng’s class teacher, Teacher Zhang from the Yangtze River Engineering Vocational and Technical College, told reporters that after learning about Ji Pengcheng’s job application, the school remitted 2,000 yuan. Currently, teachers and students are looking forward to Ji Pengcheng’s early arrival Rehabilitation.

In Heze Third People's Hospital, Ji Pengcheng was hospitalized for 32 days, which cost his family nearly 30,000 yuan. Later, when the family could no longer afford it, his father Ji Hua and his friends carried him back to his home on the train. At present, the family has spent 40,000 yuan and is already deeply in debt and unsustainable. What is worrying is that Ji Pengcheng's condition has not improved yet. He cannot sit or stand, move his left hand, and cannot take care of himself.

Shi Jing, deputy captain of the Criminal Police Brigade of the Mudan Branch of the Heze City Public Security Bureau, told reporters that students should be reminded not to easily trust online recruitment information, and should face it calmly after accidentally entering a pyramid scheme organization. After temporarily losing their personal freedom, Also do not use methods such as jumping off buildings to avoid causing greater harm to yourself.

In this regard, Wu Ruixiang, a lawyer who provided legal aid to Ji Pengcheng, said that college students falling into the recruitment trap of MLM organizations is not a simple problem of weak awareness of prevention, but a problem of weak crackdowns on crimes committed by MLM organizations. . MLM organizations are becoming more and more violent, and the crimes involved are not limited to illegal operations, but may also involve robbery, injury, fraud, illegal detention and many other crimes. The familiar criminal method of MLM organizations is to deceive victims into places controlled by MLM organizations through fraud. Now it has developed to violent detention of victims, looting of victims' property, forcing victims to make up lies to ask for money from family members, or setting up work traps. , inducing relatives and friends to fall in, etc.

For more than a month, Wu Ruixiang, as a voluntary legal aid lawyer, traveled to Inner Mongolia, Beijing, Shandong and other places many times. Through on-site investigations, he believed that pyramid schemes organized crime and turned honest and trustworthy people into Liars who tell lies and turn law-abiding citizens into participants in illegal and criminal activities are extremely harmful and must be severely cracked down on. However, to combat the crime of pyramid schemes, we must not only have laws to follow, but also be feasible. The law must be fully operational. The current dilemma in combating MLM crimes is that some problems arise at the legal level. The "disproportion between crimes and punishments" of MLM organizations, as well as weaknesses and blind spots in legislation and law enforcement, are important reasons for the current repeated prohibitions of MLM crimes.

He said that he has always been cracking down on pyramid schemes and pursuing legal responsibility for illegal business crimes. The crime of illegal business operations refers to the perpetrator's violation of state regulations and implementation of statutory illegal business activities. Obviously, the crime of illegal business operations does not infringe on the personal rights of others. However, using the crime of illegal business operations to deal with the crimes of MLM organizations omits the legal investigation of MLM organizations' infringement of personal rights, fraud, illegal detention and other behaviors.

Wu Ruixiang said that the State Council's "Regulations on Prohibition of Pyramid Selling" came into effect on November 1, 20xx. This regulation defines pyramid schemes and stipulates the responsibilities of the industrial and commercial departments and public security organs. However, in combating pyramid schemes, When moving, it seems that the strength is limited and powerless. The industrial and commercial and public security departments demobilized MLM gangs, just like the sparrows that dispersed in a rush, but then turned around and came back, exhausted and with little effect.

MLM crime is an organized crime, and its organizers should bear responsibility for the crimes committed by the MLM organization. At present, the blind spot in law enforcement lies in the fact that the ringleaders are deeply hidden and do not directly command a certain incident, nor do they directly participate in or plan violent crimes such as fraud, robbery, illegal detention, etc. Those involved in fraud, robbery, and illegal detention are mostly low-level members of MLM organizations. They have been brainwashed and subjected to mind control. These people themselves are also victims. They have not even met the ringleaders.

To this end, Wu Ruixiang suggested that those who deliberately provide venues for MLM organizations must be severely punished. The owner of the house where Ji Pengcheng jumped off the building continues to rent his house to MLM organizations and should be held accountable. Only in this way can MLM organizations have nowhere to hide.

He said that MLM organizations are developing very fast, and it is necessary to set up separate crimes in legislation. Those who establish MLM organizations and cause serious consequences must be cracked down in accordance with the law; those who tolerate MLM organizations must be punished in accordance with the law. Those who cause serious consequences must also be severely punished.

Shi Jing, deputy captain of the Criminal Police Brigade of the Mudan Branch of the Heze City Public Security Bureau, also said that at present, the laws against pyramid schemes are weak. At present, most MLM activities are handled by the industrial and commercial departments, and law enforcement methods are very limited. In addition, MLM organizations are relatively tight, making it difficult for the industrial and commercial departments to handle them.

Both Wu Ruixiang and Shi Jing expressed their hope to establish a specialized agency to coordinate the public security, industry and commerce, labor and other departments to crack down on pyramid schemes that use recruitment, job search and other information to commit fraud, illegal detention, and theft of property.