Introduction of the founder of digital men's clothing co., ltd.

Jyugo (1980), a post-80s fashion designer, is currently the trader of digital menswear, the largest online menswear brand supplier in China, and the executive vice president of shishi city Electronic Commerce Association.

Occupation: fashion designer, founder and general manager of Digital Men's Clothing Co., Ltd.

Design concept: Everything in the world is for our use.

Designer's ideal: let China consumers wear "personalized fashion" clothes with high cost performance, let China create and serve the public, and let the public stop paying for luxury goods.

Entrepreneur's ideal: to build digital people into a platform for the integration of designers and commodities, to provide high-quality and cost-effective hot-selling products for more online brands, and to realize the designer's ideal.

Business philosophy: if you succeed, I will be more successful; If you don't succeed, I will succeed. Whether it is for the team or the partners, it is the only result to insist on win-win cooperation, choose the right person, do the right thing and go the right way.

Further education experience: graduated from Ali College AMBA.

Life motto: everyone's opponent is himself. Find room for improvement from shortcomings, solve problems with development, and constantly surpass yourself.

Personal experience

From assembly line workers to batters

From 65438 to 0995, young Jyugo came to Shishi, Fujian, which is known as the "Asian Clothing Capital", with his love for clothing, and began to contact the clothing industry as an assembly line worker. Jyugo is an indomitable and restless person. He can always find a goal beyond every link. After reaching the limit, he began to look for the next challenge. In just one year, I have mastered the basic work of assembly line in garment factory, such as packaging, ironing, trimming and so on.

Jyugo became interested in chessboard design when he found that the work on the assembly line could no longer satisfy his strong desire for learning. So, Jyugo began to work on the assembly line during the day and learn how to make printed matter with his father at night. His father's room became the first studio in his life. He even cut the sheets at home to make clothes for his brother, and his father chased him.

With Ming Rui's vision, strong understanding and positive and diligent working attitude, Jyugo's board-playing ability was quickly recognized by the factory owner, and he successfully changed from an individual on the assembly line to a board-playing teacher, from a simple manual worker to a professional mechanic.

From batter to design director

Jyugo, who has a dream, doesn't want to stop there, because the job of playing the board is to play the board according to the designer's design. In essence, it is still not a job with too much technical content, but a "advanced point" and "practice makes perfect" manual. At this time, Jyugo dreamed that one day he could design his own clothes and see consumers wearing their own clothes.

How to become a fashion designer from a clapper? For Jyugo, this challenge is much bigger than changing from a person on the assembly line to a clapper.

With a positive heart, Jyugo went to the talent market to see various advertisements of fashion designers, and carefully recorded the requirements of becoming a designer: being familiar with design software, understanding fashion trends, having a good artistic foundation and so on. Judging from these conditions, Zhu Geji in reality could not have become a designer.

If you know where to go, the whole world will make way for you. One day, Jyugo wandered around Shishi and saw an artist with long hair sketching in the street. The keen Jyugo had a whim: Isn't this person a teacher who can teach his own artistic skills? Moved by Jyugo's sincerity and persistence, street artists accepted this "old" apprentice as an exception. Later, I learned that this artist is Mr. Hou from the Central Academy of Fine Arts. In the second year, Zhuge studied under Hou and began to learn from the most basic sketch.

Opportunities are always reserved for those who are prepared. At this time, Jyugo was printing in the well-known domestic men's wear brand Attenborough. Because of his positive working attitude and hard work, he was praised by Ceng Fengfei (design director of Attenborough), winner of China Jinding Fashion Design Award. In 2003, when preparing for the autumn and winter fashion show of Attenborough, he was specially promoted to assistant by Ceng Fengfei.

A year later, Jyugo was hired as the design director by a menswear brand in Shishi. From a clapper, relying on his studious, shrewd and positive attitude, he realized a gorgeous and sharp change from clapper to designer.

From design director to the largest online clothing brand supplier in China.

In 2006, Zhuge people's dream of making more people in China wear "fashionable and cost-effective clothes" became stronger and stronger, so they quit their high-paying jobs and set up a "handsome clothes" design room in cooperation with friends to provide personalized and fashionable clothing design services for many Shishi clothing brands and clothing factories.

In 2008, I started to set up my own clothing factory, hoping to fully control all aspects from product design to product production, so that Chinese people can wear personalized, fashionable and cost-effective clothing. But that year's financial crisis almost turned Jyugo's dream into a fantasy, and he was overwhelmed by millions of stocks.

Desperate, Jyugo, who often buys sample clothes online, found that the sales performance of many online stores is relatively optimistic, which may be the best way out for millions of shares. With this in mind, Jyugo began to sell his own clothes designed and made online. Because it is mainly based on online channels, this brand is named "Digital Man". A week after opening the store, Digital Man sold his first coat in the online shop at the price of 159 yuan. Excited, Jyugo offered to return 20 yuan to the buyer. Jyugo was excited not only because he had finished a business, but more importantly, because this jacket proved that the network he was looking for was feasible.

However, considering that being an online seller can't realize his ideal quickly and efficiently, and his ideal is to let more China people wear clothes with "fashionable personality and high cost performance", Jyugo decided to transform into a digital person and provide integrated supply services for online brands and online stores. Facts have proved that this road is getting wider and wider. A jacket designed by Jyugo has set a Guinness Book of Records, with sales exceeding 2 million pieces, and it is still selling well. It is the first jacket explosion on Taobao. The market has verified Jyugo's value as a designer with the most direct response, and also made Jyugo more confident in the realization of his ideal. At the online goods fair in 2009, Zhu Ge won the favor of many online brands and online stores with its fashionable products, excellent quality and high cost performance.

By 20 12, Digital Man has become the supplier of more than 1000 online brands or online stores, and the largest online brand supplier in China. Online brands such as 59 1xx, Fu X, Fan X, Deer xx and Sui Xin xx have created sales miracles again and again in cooperation with Digital Man.

Be the "backing" of online clothing brands and let online brands "sell goods without worry"

As the largest online menswear supplier in China, Digital Man has provided a large number of best-selling products for online clothing brand integration with its unique vision. With fast and efficient response, let online brands concentrate on selling goods and look back without worry; With strong financial strength and resource integration ability, online brands no longer worry about inventory; With good business reputation, it has become the best choice for many online brands.

Regarding the future, on the one hand, Zhuge will build digital people into a platform integrating designers and suppliers through the platformization of brands, and provide high-quality and cost-effective hot-selling products for more online brands; On the other hand, the branded platform, which creates digital people's products, is a hot sale, a guarantee of quality and a core competitiveness with high cost performance. As the solid backing of online clothing brands, the core mission of Digital Man is to make online brands in China "sell goods without worry", let consumers in China wear "personalized fashion" clothes with high cost performance, let China create services for the public, and let the public no longer pay for luxury goods.