Shopping mall activity planning

Shopping mall activity planning article 1 1. Theme: Valentine's Day on Qixi, China people's own Valentine's Day.

2. Activity time: July 31-August 2 (the fifth to seventh day of the seventh lunar month).

Three. Activities:

Activity 1: My love-I am in charge.

Romantic Tanabata, gentle and affectionate, wearing 60% off, high-grade leather shoes, travel shoes 8% off, sweaters 5% off. It's sweet to sell on Tanabata, let go of your mood and dress yourself up. (except express and special offers. )

All customers born on July 7th can get a Valentine's Day rose for free with their ID cards.

Customers who shop all over 77 yuan will receive a sweet Valentine's Day card and a rose.

Flower ordering and delivery service.

During the activity, the flower counter will accept customers' orders and send flowers (only in urban areas) to convey the affection of fire on your behalf.

During the event, customers who need gift wrapping can go to the main service desk on the first floor for free with the shopping receipt.

Activity 2: Love Tanabata, a romantic gift-chocolate

During the activity, a box of exquisite chocolates or a rose will be given to the accumulated 177 yuan products on the same day (there is no discount for tickets in supermarket 77 yuan). (With the shopping receipt, go to the main service desk 1F to get it. )

Activity 3: Tanabata is affectionate, and the token is affectionate.

1. Jewelry: pure gold 180 yuan/gram, platinum Pt 950: 385 yuan/gram. 7.5% off for silver ornaments and 50% off for jade counters.

Hong Kong lucky diamond jewelry is 50% off, Laofengxiang brand gold is 208 yuan/gram, and diamond jewelry is 20% off.

2. Watch category:

During the activity, the high-end watches were given a 15% discount, and a Goya series women's watch was presented (worth 98 yuan).

Cartoon watches and headdresses are 30% off the audience.

3. Cosmetics: Olay, Maybelline, 10% off the whole audience (except special products). Avon sunscreen series

15% discount, 20% discount for series, 10% discount for Yuxi and Dr. Li.

4. Run-up at school, and articles about family students. ...

Run-up at the beginning of the new school year, carefully prepared for the students in the new century: 20% off luggage, many discounts on cultural and sports supplies and daily necessities. ...

5. Happy Valentine's Day on Tanabata, and the supermarket has a special sale.

68 yuan/barrel of scattered peanut oil, half price of bread, 30% discount on delicious and golden baskets and other cooked food, 30% discount on four kinds of pasta products, and occasional specials on eggs!

6, down jacket off-season hot sale (4F down jacket hypermarket)

Down jackets on the fourth floor are sold out of season in the thousand-yuan down jacket hypermarket, and the freezing point is hot in 88 yuan! Warm up for love, what are you waiting for?

Fourth, advertising.

1. Rainbow Gate: Romantic Tanabata, sweet release, August 17- 19.

2. 16 color page: 10000.

3. TV promotion

4. Meteorological Bureau publicity

5. City News

6. Shop activity kanban

7. Store activity atmosphere decoration

Shopping Mall Activity Planning Part II Activity Time: March10-March 15.

Activity theme: Love is 3. 15 Love is connected with thousands of families.

Venue:'' Shopping Plaza

Subtitle: Focus on 3. 15. Complaining is more reasonable and polite.

Activity content:

First, shopping is widely ridiculed; Solemn promise

1, elegant shopping environment: the layout of major stores creates a lively atmosphere and environment for stores.

2. Boutique: During the activity, you can get a small gift if you find expired goods and goods with quality problems in the store.

3. Excellent service quality: 3. On the day of15, all customers who shop in * * Plaza can get a "service quality award-winning survey activity" at the service desk; Fill in the form and return it, and you can get a "good cup"; One.

4. Special sale activities at high prices: During the activities, a variety of special sale products (ensuring quality and quality) will be launched to promote sales at ultra-low prices.

5. Rich promotional content: launching a number of department stores and snacks to buy 3 get free 1 activities.

Second, the integrity of the square-; - ; Interact with you

1. Consultation on Consumer Law Elimination: On the morning of March 15, the Municipal Consumers Association set up an information desk in front of the * * shopping plaza to publicize the relevant provisions of the Consumer Protection Law to consumers and accept and handle complaints about rights protection on the spot.

2. Please supervise: Recruit 50 consumer representatives in advance, hold an authorization ceremony in front of the * * shopping plaza on the afternoon of March 15, and employ them as the plaza supervisor, who will be responsible for the commodity quality supervision in the * * shopping plaza and put forward various rectification opinions and suggestions to the company on a regular basis. According to the recommended adoption value, the Plaza will provide it with 20-20 value; /kloc-souvenirs ranging from 0/00 yuan.

Third, really give back to consumers.

1, your new dress is my heart.

(1) "Say goodbye to winter; Clothing sale: Anyone who buys all special winter casual clothes, suits, windbreakers, down jackets and cashmere sweaters in 80 yuan at one time will be given a pair of gloves or a beautiful scarf worth about 10 yuan; Full 120 yuan presents a pair of cotton slippers or a scarf worth about 30 yuan; Man 160 yuan presented a set of thermal underwear worth 50 yuan. (Buy more and send more, while stocks last)

2 "into the spring; Hot sale of new products: any one-time purchase of spring clothes, casual clothes and shoes of all brands 120 yuan will be given a gift worth 10 yuan; Full 180 yuan presents 20 yuan gifts; 220 yuan received a gift worth 30 yuan. (Buy more and send more, while stocks last)

(3) Children's wear exhibition: organize children's fashion show in Times Store, display fine children's wear, show childlike innocence and promote sales. Anyone who buys children's clothes on the model will be given a beautiful kite; You can also get a nice gift by buying other children's clothes. (Buy more and send more, while stocks last)

2, the year of the dog has a good taste to nourish the stomach.

① Plaza supermarket food area: A variety of leisure snacks are promoted at shocking prices.

② Fresh area of Plaza Supermarket: (1) Anyone who buys 20 yuan fresh food at one time will get 3 fresh eggs. (buy more and send more)

③ Limited time special fruit 1 yuan 1 kg. (3. 15 at 9: 00 am that day-; - ; 10: 00, 3: 00 pm-; - ; 4 pm, 8 pm-; - ; 9:00; Weight limit of 2 kg per person)

Fourth, special planning: Love Square-; - ; Buying gold is happy.

Come to * * Plaza to receive the lucky prize: 3. 10 sets of computer-printed use stamps were placed in different parts of the shopping plaza on the same day (integrity shopping, rest assured shopping). If you can find them all, you can exchange them for prizes worth 50 yuan at the service desk. (each person is limited to one set)

Coordination of activities:

Detailed rules for organizing promotional activities by commodity management departments

The purchasing center organizes products and arranges promotional activities by contacting the supplied goods.

The operation department implements the activity plan.

The planning center makes plans and implements advertising projects.

Advertising support:

1, Radio and Television News at City Level (1)

2, municipal daily newspaper, evening news in sewing (2 days in advance to release 3 issues)

Shopping Mall Activity Planning Chapter III I. Market Analysis

1 is different from "Qixi":

This is a traditional festival, but now people don't celebrate it, but businesses use it to speculate. Therefore, only "Tanabata" is the appeal, and not many people will participate.

2. Clever timing before the Olympic Games:

On the day before the Olympic Games, Qixi can use the light of the Olympic Games to carry out sales and promotion activities of related commodities, such as TV, audio and other related commodities.

In midsummer, seasonal goods sell well:

It's very hot in summer, and summer cool goods, summer replenishment and summer clothes sell well.

4. The business circle features of our shopping mall:

Except for Hongmei, they are all in industrial areas, with a large number of migrants, mainly young people. "Couple" is a topic that can be hyped. Snack food, fresh goods and daily groceries sell well.

Second, the promotion objectives:

1, increase traffic.

2. Spread corporate image.

Three. Promotion time: July 24th to August 7th, *** 12 days.

4. Promotion locations: 7 stores in Dalian, Hongmei, Huolianshu, Dalingshan, Fengtai, Xixiang.

5. Promotion theme: Happy Tanabata and Happy Olympics.

Six, the theme goods:

Tanabata, Olympic theme goods: candy, biscuits, preserves, drinks, snacks.

Olympic theme commodities: audio-visual appliances, video and audio equipment, audio equipment, fans, air conditioners, refrigerators, washing machines (DM

The website should have the title of "Olympic new equipment exhibition area")

Seven, commodity, price, display, atmosphere layout strategy

Eight. Activities:

Activity 1: 1 yuan color TV welcomes the Olympic Games happily (only in Hongmei, Shu Tian and Xixiang).

On July 26th, 27th, 2nd and 3rd, August, anyone who shopped in 78 yuan for more than one time in our store's home appliance area will take part in the lucky draw at the store head with a computer receipt (manual sales summons is not allowed), and 156 yuan will draw twice, 234 yuan will draw three times, 3 12 yuan will draw four times, and 390 yuan will draw five times, with a maximum of five times.

The amount of the receipt is calculated as an integer, not a decimal. The receipt is valid on the same day, and the seal is invalid.

The winner of the Red Table Tennis Award can buy a designated color TV set for only one yuan. Anyone who doesn't win the lottery will get a bottle of water. The number of prizes is limited while stocks last.

Activity 2: Meet on July 7, and "7-up" comes to your door.

On August 7th, all customers who shop in our store can get a set of "Pepsi 2 liters+7-up 2 liters" if the number on the computer receipt is 77, as long as they bring the computer receipt to the service center. The receipt is valid on the same day, and the seal is invalid.

Shopping Mall Activity Planning Part IV I. Activity Background

On the eve of the Double Eleven event, merchants can participate in activities such as gathering cost-effective and increase their brand exposure and brand awareness, thus paving the way for sales in the Double Eleven event.

Two. Programme of activities

1. Activity form:

Preheating: time: 65438+1October 20th to165438+1October 10.

Photo: The shop independently designs the warm-up activity page, including the homepage poster, shop tips and baby details page. All the pictures are based on the theme of Double Eleven, aiming at creating a shopping carnival atmosphere for the Double Eleven, laying the foundation for activities, storing traffic, drilling exhibitions and through train pictures.

Traffic: through train, drilling exhibition, micro-scouring, taobao guest, SMS sending, wake-up of old customers and so on.

Official activities: 165438+ 10/00: 00 ~1123: 59.

Figure: The main venue page of the store activity, related posters on the product details page, promotion posters of micro-amoy activities, drilling exhibition pictures, through train pictures, home page posters of the store, store tricks, flow charts for guiding independent ordering, etc.

2. Activity intensity:

1. Collection collection volume. 2. Pay attention to gifts.

3. If you win a free coupon in the lucky draw, you will get a lucky draw and a chance to win a free coupon prize every time you buy 100 yuan. The greater the spending amount, the greater the chance of winning the prize.

4. Invite friends to participate in the lucky draw. The inviter has the opportunity to get a mysterious gift with the store value of11yuan, with 20 places, and the invitee has the opportunity to get a mysterious small gift with the value of11yuan, * * 65448. At that time, the customer will be contacted to determine the delivery address and delivery method. The number of gifts is limited, and the winning customers will be randomly selected. The winners will be announced the day after the event.

3. Promotion of activities:

1. Through train drainage 2. Shop activity announcement 3. Baby description announcement 4. Gang community publicity 5. Want Want Signature Activity Preview 6. Taobao Alliance 7. Drilling exhibition

Third, follow-up activities.

Artist: Make a statement on the time of refund processing, order information modification, delivery express and time, and put it on the home page and product details page.

Customer service: Pre-sale X+ After-sale X+ After-customer review X (responsible for order review and printing) to ensure computer configuration; Ensure the company network; Check the promotional software settings. Quick phrases and automatic replies (prepare in advance, including promotions, and use them as little as possible)

Warehouse: ensure accurate inventory and avoid shortage. Prepare printer and related materials and packaging materials. Prepare an appropriate proportion of goods for packaging in advance, and pile them separately during the activity, so as to ensure the smooth communication between the customer service side, the billing party and the warehouse, and ensure the smooth solution of the problem of order information modification during the sales process.

Fourth, inventory preparation.

(1) Determine the products launched in the Double Eleven activities, and all the main products should account for 50%-60% of the total inventory. All products must be put into storage within one week before11,and the store inventory is actually 90%-95%. Give away environmental protection bags and mouse pads if necessary.

(2) According to the expected sales scale, prepare the inventory of the main sales commodities of the double 1 1 promotion activities in advance. Before the event, we must determine the emergency replenishment mechanism with the corresponding supply channels, determine the supply capacity of the supply channels, and establish emergency communication methods to ensure that the goods can be replenished quickly or removed from the shelves in time under the condition of insufficient inventory.

(3) Check the barcode management system of goods to ensure that all delivered goods have barcodes, which is convenient for scanning barcodes with a scanning gun to check the accuracy of delivery and improve speed and efficiency.

(4) Be sure to make inventory of products related to double 1 1 activities in the whole warehouse 2-3 days before the event, make clear the inventory scale, and input the real inventory data of 100% into ops.

Verb (abbreviation of verb) personnel preparation

(1) If the possible double 1 1 orders skyrocket and temporary part-time employees need to be recruited, the work arrangement plan of part-time employees should be made in advance, and the corresponding training work should be done well. The packaging link should be well done, and the relevant details of packaging veneer sheets should be trained in advance, and the staff should be trained in advance.

(2) To provide all employees, especially those in the relevant departments of order processing, with perfect training in the operation of online store housekeeper system.

(3) Formulate emergency plans for temporary dispatch, training and work of employees between departments, as well as relevant arrangements for employees' duty and vacation during promotional activities.

(4) Calculate the number of personnel in each position according to the flow.

(5) The materials shall be calculated according to the maximum possible flow and the number of packages.

Preparation of intransitive verb materials

(1) Preparation of packaging materials: ensure the inventory of all kinds of packaging bags and boxes involved in promotional activities, and preliminarily sort out some specific packaging in advance, as long as the goods are put in. You can also pack the goods directly in advance, make the express delivery form and mail the documents directly for delivery;

(2) Paper storage for express delivery and invoices, printer debugging and preparation of printing consumables (ribbons and ink cartridges). In order to improve the printing speed, it is not recommended to use ordinary needle printers to print invoices during the double 1 1 promotion activities, but to use laser printers or thermal label printers to print invoices. For businesses that need to print distribution summary tables or sub-distribution summary tables, they must prepare high-speed inkjet or laser printers and their consumables.

(3) The requirements put forward in this Double Eleven event are more about the service for merchants, especially the delivery link, which requires all customers in Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou to deliver the goods within 2 days. Therefore, it is suggested that there should be obvious text marks or color marks on the packaging or face sheet. Used for quick sorting.

The fifth chapter of shopping mall activity planning xx is the Mid-Autumn Festival, which is only five days away from 10 and 1. It is also the fifth anniversary celebration of a shopping mall Bayi Store on September 28th. Compared with a single festival, there are many more potential consumers. At the same time, in order to coincide with the anniversary of 10, the consumption climax was released in advance, so for us, this is a time.

In this promotion, the products involved in the promotion should be wide in scope, large in quantity and strong in intensity, and the dual nature of the festival should be used to promote the joint sales of goods.

Details are as follows:

Activity time:

September 2 1 (Friday)-65438+1October 7 (Sunday)

Activity theme:

Mid-Autumn Festival family reunion, National Day xx.

Scope of activities:

A shopping mall and Bayi store, a shopping mall shopping plaza, Beiyuan store

Activity content:

Mid-Autumn Festival: Follow up the supermarket Mid-Autumn Festival DM poster from September 5th to 25th.

Huaxin store Mid-Autumn Festival synchronization follow-up

Activity theme:

Moon cakes, red wine, and a shopping mall will take you to the Mid-Autumn Festival.

Activity time:

September 2 1 day (Friday)-September 25 (Tuesday)

Brief description of activities:

A mall does not bear the cost of discounts held by existing brands in the mall. The advertisement emphasizes "returning according to the existing discount", which makes customers feel different. They can get activities that customers think are more affordable without bearing the cost. At the same time, it highlights the activities of sending moon cakes and red wine in the Mid-Autumn Festival, which is more warm and more suitable for holiday characteristics. )

Activity content:

If you spend all the cash in 200 yuan on the same day, you can get another "warm moon cake" with the shopping invoice or small ticket. (Individually packaged, worth about 8 yuan)

If you spend all the cash in 500 yuan on the same day, you can get a gift box of "Family Mooncakes" with the shopping invoice or small ticket. (Value around 40 yuan)

When the cash consumption reaches 1000 yuan on that day, you can get another gift box of "moon cake and red wine" with the shopping invoice or small ticket. (Value around 80 yuan)

Each store will negotiate with the mooncake manufacturer to customize the gift according to the value of the gift. After the event, payment will be made according to the actual number of gifts, and the expenses will be borne by the participating brands in principle, 50% each.

During the Mid-Autumn Festival, every shop will set aside a special area to open a series of Mid-Autumn Festival merchandise display areas, including moon cakes, alcohol, gift boxes and other Mid-Autumn Festival merchandise, so as to facilitate customers to buy in this area.

Mid-Autumn Festival series of moon cakes, alcohol, gift boxes and other commodities are selected and sorted by each store, and the location can be selected in the public area outside the supermarket or supermarket.