How did the official respond to the fact that the famous light food restaurant New Elements entered bankruptcy liquidation?

New Elements officially responded that it was due to its own poor management and the decrease in foot traffic during the epidemic. It is currently impossible to maintain normal operations of the restaurant.

New Element Restaurant was once a popular light food restaurant in my country. It has attracted the attention of many fitness people and white-collar people who like health management. However, in recent years, due to the problems that New Element has been unclear about its positioning and poor management. During the epidemic, New Element Restaurant did not have enough funds to cope with subsequent store operations. I think its demise is a shame.

One: What is going on?

New Elements, a well-known light food restaurant, has currently issued a company announcement. The company said that due to its own poor management and the huge vacancy in the company's capital chain, New Element Restaurant has been unable to maintain the relevant operations of all remaining stores. From now on, the company will enter the bankruptcy liquidation process. All remaining stores will also be gradually closed.

Two: New Element Restaurant itself is poorly managed.

New Element Restaurant is a light food restaurant that started to rise in 2002, in an era when there was a lack of understanding of fitness management and weight management. The emergence of New Element Restaurant provides a good dietary reference for the majority of white-collar workers and fitness professionals. In the later period, due to the rapid development of the Internet and the rise of competition from other light food restaurants, New Element Restaurant has not launched its own unique dishes, and has always had a vague positioning for its own stores. As a result, its business share in the market is shrinking.

Three: New Element Restaurant has been suffering losses during the epidemic.

During the current epidemic, the state has very strict control over the flow of people, and the flow of people in many catering stores has dropped sharply. In this case, New Element Restaurant is not immune. Due to New Element Restaurant's previous losses in the field of light food, its own funds have also decreased sharply. It is no longer possible to maintain the operation of subsequent stores, so bankruptcy and reorganization is also the best way to end the new elements.