Is it difficult to sign a contract with Zongheng?

It is not so easy to sign a contract with Zongheng now, because it is said that the website has changed its business strategy and has raised the threshold for signing a contract, so it is much more difficult than before.

Zongheng Chinese Network is an original novel creation platform and digital content reading platform under Zongheng Literature, which is jointly invested and operated by Baidu and Perfect World. It is headquartered in Beijing.

Zongheng Chinese Network was established in September 2008. It is a large-scale original Chinese reading website owned by Beijing Fantasy Zongheng Network Technology Co., Ltd. It is committed to the inheritance, innovation, promotion and global expansion of local excellent culture. We strive to create a comprehensive cultural platform with the most mainstream influence and commercial value, support and guide the production of master authors and epic works, and promote the rise of Chinese cultural soft power.

On December 28, 2013, Perfect World announced that it had reached a final agreement with Baidu and would sell its Zongheng Chinese website for 191.5 million.

At the end of 2015, Perfect World completed the acquisition of Baidu Literature, including Panda Reading, Baidu Bookstore and game film and television businesses, as well as Zongheng Chinese website.

Purpose of the website

Perfect World decided to invest in the establishment of Zongheng Chinese website. Its starting point is to realize its strategic layout in the field of online literature and provide upstream resource support for the main business of online games.

Therefore, Zongheng Chinese website has avoided the impetuous trend of other literary websites that pursue click-through rates in order to gain revenue, and can create high-quality content in a down-to-earth manner.

At the same time, in order to create an environment where authors can create with peace of mind and protect their creative passion, Perfect World also gives authors great respect in terms of intellectual property rights, such as the design of the proportion of user rewards. , Zongheng Chinese Network only keeps 30% for itself, and the other 70% belongs to the author.

At the same time, when the work is re-released in the form of mobile publishing, or adapted into other cultural carriers such as games, film and television, Zongheng Chinese Network also allows the author to take the big head, and he either takes the small head or not. This is a huge difference from other websites where almost no payment is made to the author.

This approach of not focusing on short-term commercial returns, but focusing on the exploration of long-term cultural value, will eventually get its due returns in the market and achieve greater success.

The above content refers to Baidu Encyclopedia - Zongheng Chinese Network