How do traditional enterprises promote online brands?

In recent years, the competition in home improvement building materials industry has become increasingly fierce. I am an Internet worker, and I often get sales calls asking me if I want to distribute their building materials as an agent. In recent years, market conditions have made it difficult for many industries to do this. In fact, the traditional operation mode has been very difficult for home improvement building materials enterprises. Many enterprises feel that letting a large number of salesmen run the market is marketing promotion. As a matter of fact, in recent years, the life of building materials enterprises has become more and more difficult because of the limited travel of salesmen and the reduced demand of end customers. Let's analyze with you how to promote online brands in the home improvement building materials industry: First, online marketing promotion ≠ sales Most traditional home improvement building materials enterprises think that a large number of telemarketing is online marketing promotion, and they recruit one or several telemarketers to call every day, thinking that this is to promote the company's business, but it is a big mistake; Why do you say that? Because home improvement building materials enterprises usually take the dealer channel, generally only when new users inspect the market or old dealers expand their business can they become rigid demand. This involves factors such as whether the product is popular in the market, whether it is well-known and so on. End customers usually choose home improvement building materials horizontally, and most of them tend to brand products. The same dealers can only passively prefer products with good brand reputation to sell better. Therefore, online brand word-of-mouth promotion is done through the Internet, so that dealers and end customers in need can actively find enterprises, instead of doing useless sales promotion for unnecessary customers and dealers. Second, enhance brand image and popularity 1. Why do you need to enhance brand image and popularity? Many building materials companies don't pay much attention to brand image and popularity, and they all like to directly open Baidu bidding promotion or other advertisements for business promotion. Before doing this, we should think about the following questions: ① Pay for advertising promotion and stop paying for advertising. Paying for advertising is not just for us, there are many peers. Many enterprises spend a lot of money on advertising, but the results are very little, and most enterprises don't have professional networks. Bian Xiao believes that home improvement building materials enterprises should upgrade their brand image to a strategic level to understand and implement, for the following reasons: ① It is difficult for home improvement building materials sales staff to talk about brand image. Distributors will pay attention to the content, quality and popularity related to the brand. Let end customers trust and choose products with better brand reputation, and dealers will be more willing to be agents. ② Individuals or dealers should not only look at the advertisements when choosing building materials brands. Now customers want to buy a product or service, not only to see the advertisements, but also to search for more product information through the Internet, and make comparative analysis back and forth. Imagine that customers know our brand through advertisements, but we don't have any information online. What they searched out was the information of their peers. Do you think customers will still choose us? Or we have done a lot of brand media publicity and past case studies, and customers directly see the brand image. What kind of feeling is that? 2. How to enhance brand image and popularity? Many home improvement building materials companies may say, I also know the importance of brands, but I don't know how to do it. Here I introduce a set of system operation products to enterprises, and the service is guaranteed.