He Qiaosheng’s Roots and Ancestors

In order to realize his dream of starting a business, Mr. He Qiaosheng not only continues to do his original job, but also serves as a sales clerk for Swedish SECOTOOLS company, promoting tool molds. He was deeply aware of the importance of knowledge for starting a business, so after his heavy workload, he tried his best to take courses on special steel and tool and mold making to prepare for his future business. In the eyes of others, Mr. He Qiaosheng is simply a desperate man.

In 1970, Mr. He Qiaosheng, who was only 25 years old and well-known in the industry, used superhuman courage and only had 10,000 Singapore dollars (Singapore dollars) in capital. He co-founded Longying Pte Ltd as a joint venture with the core business of special steel and tool mold agency. As we all know, the steel industry had a high demand for deposits and loans, and customers had long arrears, so the company soon fell into serious financial difficulties. Faced with this difficulty, Mr. He Qiaosheng, who was like a newborn calf, also felt deeply helpless. Just when he was at a loss for what to do, he thought of his old relationship, Mr. AXLING, general manager of Swedish STORA Steel Company. After negotiation, we received the company's full support and finally got out of the predicament in the entrepreneurial period.

In 1975, STORA Steel Corporation was bearish on the Singapore market and withdrew all its funds and moved to Hong Kong. After several years of hard work, Long Ying Company, which has become increasingly full-fledged, seized this opportunity firmly under the proposal and leadership of Mr. He Qiaosheng, won the support of the bank, and successfully purchased the company's factory in Singapore. and other assets. Since then, Longying Company has achieved rapid development, with its turnover rising year by year. It has also obtained the agency rights for SKF steel, and also acted as an agent for the steel marketing business in France and Japan. At the same time, Mr. He Qiaosheng took advantage of the victory and quickly established a branch in Kuala Lumpur to introduce the company's products into the Malaysian market.

It would be superficial to attribute Mr. Ho Chiao Sang's success to luck. Business opportunities are what every businessman wants to seize, but they do not belong to empty-handed encounterers, but to prepared people like him who have been waiting for a long time. Mr. Ho Kiu Sang is a fisherman who has patiently built his nets and is a fisherman who can see the path of the fish.

In 1978, the world-famous German KRUPP (Krupp) Steel Company planned to open up markets in Asia. After several inspections, the cooperation partner was identified as Mr. He Qiaosheng, and then a representative was sent to contact Mr. He Qiaosheng to discuss authorized agency matters. Eventually an agreement was reached and a partnership was established. In 1980, KRUPP added 3 million yuan (Singapore dollars) in shares and built an additional production plant, which greatly expanded its business scope and production scale. Longying Company achieved another take-off.

Later, Longying Company acquired the assets of other steel companies and built factories in Malaysia and Thailand. In addition to Swedish special steel and tool steel, the products include water steel, high carbon steel, high speed steel, high toughness alloy steel, Swedish lathe tools, etc. Long Ying Company quickly developed into a multinational steel company, and Mr. Ho Qiao Sang has since gained the reputation of the "Steel King" in Southeast Asia.

Under the leadership of Mr. He Qiaosheng, "Longying" Steel has been developing rapidly. In the early 1990s, the annual turnover reached more than 100 million yuan (Singapore dollars), and it achieved diversified operations. In addition to steel and hardware, it is also engaged in the telephone and electronic industries, high-tech industry and real estate industry, etc., with various branches located in various countries in Asia and Australia.

The Asian financial crisis in the mid-to-late 1990s did not have much impact on Longying Company. The fact that Long Ying Company can remain firm and calm in this storm cannot but be admired by Mr. He Qiaosheng for his long-sleeved skills. Through rapid development in recent years, today's Longying Company has become larger in scale and its management has become more perfect.

Looking at Mr. Ho’s 30-year entrepreneurial history, you will be impressed by his hard-working spirit and full motivation, as well as his falcon-like sharp business vision and superb decision-making ability. Impressed. He is a brave pioneer, a resourceful adventurer, a tough hunter, and a swift attacker. All of these combined into a business genius.