Weilai reappears personnel unrest: the former vice president of user center joined Great Wall as the general manager of user center.

[? A billion euro guide? ]? Weilai faces continuous personnel changes.

Author Zeng Zeng? happy

Edit three? man

After the "worst" year of 20 19, Weilai's 2020 seems to be more difficult. Weilai, who is at the forefront, has experienced new personnel changes.

On April 2, Yiou Automobile learned from relevant channels that Zhao, the former vice president of Weilai User Center, joined Great Wall Motor at the end of March as the general manager of the User Center of Great Wall Sales Company. In this regard, Great Wall Motor staff responded to the media and said, "This is indeed a normal recruitment."

It is reported that Zhao reports to the senior vice president and general manager of Great Wall Motor Co., Ltd. after taking office, and is mainly responsible for the domestic user center department of Great Wall Motor Sales Company, covering the KOL development of public opinion monitoring and network celebrities, the organization of forums, and the operation of motorists' associations.

According to public information, since 2065438+March 2007, Zhao has served as the vice president of Weilai User Center, in charge of NIO? The expansion of the house (future center). Previously, he also worked for LeTV and Apple. In less than a year, Zhao led Weilai to open the world's first NIO? House (located in East Chang 'an Street, Beijing). Weilai official on NIO? A house is defined as a living space belonging to Weilai users and his friends.

In the words of Li Bin, founder, chairman and CEO of Weilai, "NIO? The house is a happy gathering place and a community that grows together. " Can't deny it, Villenio? House does provide users with a different car buying experience. ? From the aspects of brand operation and user experience, Weilai occupies a place in China automobile industry.

But at the same time, in the face of the dilemma of "losing money for every car sold", Weilai no longer chooses to invest huge sums of money to build its proud NIO? House. On March 18 earnings conference call, Wei Lai said, "We will basically not increase NIO this year? House. "

Weilai, who once burned money in running all the way, is now trying to find a balance between R&D and cost control, focusing on improving the operational efficiency of enterprises. From this perspective, this "almost 6-year-old child" is trying to become mature. Another grim reality is that Weilai is facing continuous personnel changes.

Since last year, Wei Lai co-founder Zheng Xiancong, software development (China) vice president Li Zhuang, Xie Dongying, CFO and many other senior executives have all left their jobs.

Recently, in addition to Zhao, the former vice president of Weilai Automobile User Center, there are rumors that Huang, the senior vice president of Weilai, who is in charge of the power engineering team, will also leave on June 30. Wei Lai immediately confirmed the news to the media. According to the data, Huang joined Weilai from 20 15, and was mainly responsible for Weilai's "three electricity" business, namely, three core technologies of battery, motor and electronic control.

No matter in technology or operation, the changes of Weilai's top management have brought a big impact to the company. Judging from the annual report of Weilai 20 19, its situation is still difficult.

The financial report shows that in 20 19, Weilai's annual net loss was112.96 million yuan, a year-on-year increase of 17.2%. In addition, the gross profit margin of Weilai in 20 19 was-15.3%, while in 20 18 it was -5.2%. Weilai said that excluding the negative impact caused by the cost of battery recall last year, the gross profit margin last year was-10.9%.

In addition to solving the development shortcoming of "money", Weilai also needs to strictly control costs, enhance product strength and improve enterprise operation efficiency ... In order to seek the optimal solution, Weilai obviously needs to make efforts in many aspects.

Great Wall Motor, as the head enterprise of its own brand, has also tried to innovate in brand image and marketing mode in recent years. Euler, Haval F series and other products are striving to create a new image of the Great Wall as "young and energetic" for users. Absorbing talents from Weilai is also conducive to the Great Wall to promote brand upgrading and add more imagination to users.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.