Description of business administration major?

1. How to describe the major of business administration?

Business administration major is a new major after the adjustment of self-taught subjects. This major aims to train professionals engaged in business and other types of enterprise management under the conditions of socialist market economy. After professional study, those who pass the examination should systematically master modern management theory and have a wide range of knowledge. Familiar with all kinds of basic management skills and scientific methods, capable of enterprise management. I. Training Objectives of Business Administration Major In order to meet the requirements of training objectives of business administration major, self-taught students who choose to study business administration major should have patriotism and collectivism spirit, good moral sentiments, be law-abiding, love and be willing to engage in all kinds of management work, and have a sense of responsibility. The study of business administration major in junior college is based on political theory and economic theory. Based on the basic courses of management majors and widely applicable theoretical study. Those who pass the university grades should be able to engage in basic management work and general business activities. On the basis of professional knowledge, the undergraduate study of business administration is to further expand the study of management theory and knowledge, increase the skills and methods that middle and high-level management must master, and improve the work adaptability of undergraduate self-taught candidates. Second, the curriculum of business enterprise management major is 1. Course classification College examination courses: (l) Marxist theory and moral education courses: Marxist philosophical principles, theoretical introduction, legal basis, ideological and moral cultivation. (2) Basic applied courses: advanced mathematics (-) and college Chinese (junior college). English (1). (3) Basic courses: political economy (finance and economics), computer application foundation, basic accounting, introduction to national economic statistics, introduction to economic law (finance and economics), enterprise accounting and China tax system. (4) Specialized courses: introduction to enterprise management, production and operation management, marketing, human resource management (1) and international enterprise management. Independent undergraduate course Examination Course: (1) Political Theory Course: Introduction to * * * Thought. (2) Applied Basic Courses: English (2) or Japanese (2) or Russian (2), Probability Theory and Mathematical Statistics (Economics and Management), Linear Algebra (Economics and Management). (3) Basic courses: computer application in management system, management principles, international trade theory and practice, financial theory and practice, financial management and organizational behavior. (4) Specialized courses: business strategy, quality management (1) and enterprise management consulting.

2. Description of business administration major

Brief introduction of enterprise management specialty

I. Education stage

1, undergraduate stage

At present, there are still a few universities offering this major at the undergraduate level. Its curriculum is basically the same as that of undergraduate business administration.

2. Postgraduate stage

At present, the major of enterprise management basically refers to postgraduate entrance examination.

Second, graduate students majoring in business administration

Master of Business Administration, also known as Graduate of Business Administration [2], is one of the 15 professional degrees offered in China, aiming at cultivating advanced applied business management talents for students with certain professional background.

1) culture target

This major is to train economic management and enterprise management talents to meet the needs of socialist modernization, reform and opening up and market economy.

2) Business training specifications

This major enrolls students who have high school or technical school education or equivalent and are engaged in enterprise management. Those who apply for a second degree are required to have a non-professional college degree or above.

(1) Master the basic principles of Marxism–Leninism and the Party's basic principles and policies.

⑵ Systematically master the basic theory, modern management science and means of enterprise management.

(3) Have pioneering and innovative spirit and the ability to solve practical problems.

(4) Be competent in the management of industrial enterprises.

2. Employment direction and prospects

After graduation, students can engage in middle and senior management in large industrial and commercial enterprises, financial enterprises and comprehensive economic management departments, and also engage in related research and teaching work.

With the rapid economic development after China's entry into WTO, every enterprise has become the workshop or department of the global economy, and enterprises are facing more competitors. Market competition is the competition of technology, capital, talents and management level. If an enterprise wants to be in an invincible position in the competition, it must pay more and more attention to its own management ability, operation ability and ability to cope with policy changes and industrial environment changes. At present, there is a shortage of high-level compound management talents in China, and the postgraduate entrance examination for enterprise management has become one of the hot topics.

3. Research direction

The research scope of enterprise management specialty in the postgraduate stage is very wide, mainly including the following main research directions:

1, Enterprise Development and Strategy

The main research directions include: modern enterprise life cycle theory; Enterprise development theory; Enterprise strategy theory; Strategic design and management; Sustainable development of enterprises.

2. Marketing

The main research directions include: modern marketing theory; Methods and techniques of market research; Strategies and tactics of enterprise marketing; Modern advertising theory and technology; Methods and strategies of international marketing; Develop new products for the market; Marketing performance evaluation.

3. Manpower deployment

The main research directions include: the strategic relationship between human resource development and management and sustainable development; The basic theory of human resources development and management; Successful experience of international human resources development and management; Reasonable flow and measurement of human resources; Research on internal motivation and efficiency of enterprise managers and employees.

4. Financial management

This paper studies how enterprises face the complicated domestic and foreign financial markets, formulate scientific financing and investment strategies, and realize the optimization of the company's capital structure and the maximization of market value.

5. International business management

The main research directions include: integrated management of international enterprises; Marketing management; International finance and investment; Analysis of international enterprise environment, comparison of management concepts and methods under different social and humanistic environments.

Because of the practical characteristics of enterprise management, it is easy to carry out research work if you have different knowledge backgrounds at the same time, and the competitiveness after graduation is better than that of pure professional students, which is also an important reason to attract students from different majors to apply for the exam.

Schools offering business administration will set different research directions according to the actual situation of their own schools. )

For more information, please refer to the related network introduction:

//ke。 /view/ 1895393？ fr=ala0_ 1

3. What does the major of "Business Administration" specifically mean?

Enterprise training objectives: This major aims to train applied professionals with knowledge and ability in management, economy, law and enterprise management, who can develop morally, intellectually and physically in an all-round way and meet the needs of the development of socialist market economy.

Second, business training requirements: students in this major mainly study the basic theories and knowledge of management, economics and enterprise management, receive basic training in enterprise management methods and skills, and have the basic ability to analyze and solve enterprise management problems.

Graduates should acquire the following knowledge and abilities: 1. Master the basic principles of management and economics, and the basic theories and knowledge of modern enterprise management; 2. Strong language and writing skills, interpersonal communication skills, and basic ability to analyze and solve problems in enterprise management; 3. Familiar with the relevant principles, policies and regulations of enterprise management in China and the practices and rules of international enterprise management; Third, the academic system: three years. Fourth, the main subjects: economics, business administration. Five, the main courses: management principles, western economics, statistics, basic accounting, financial management, marketing, economic law, production and operation management, human resource management, enterprise strategic management.

4. Description of business management major

Business administration major is a new major after the adjustment of self-taught subjects. This major aims to train professionals engaged in business and other types of enterprise management under the conditions of socialist market economy. After professional study, those who pass the examination should systematically master modern management theory and have a wide range of knowledge. Familiar with all kinds of basic management skills and scientific methods, capable of enterprise management.

First, commercial enterprise management professional training objectives

In order to meet the requirements of the training objectives of business administration, the self-taught students who choose business administration should have the spirit of patriotism and collectivism, good moral sentiment, law-abiding, love and be willing to engage in all kinds of management work and have a sense of responsibility.

The study of business administration major in junior college is based on political theory and economic theory. Based on the basic courses of management majors and widely applicable theoretical study. Those who pass the university grades should be able to engage in basic management work and general business activities. On the basis of professional knowledge, the undergraduate study of business administration is to further expand the study of management theory and knowledge, increase the skills and methods that middle and high-level management must master, and improve the work adaptability of undergraduate self-taught candidates.

Second, the curriculum of industrial and commercial enterprise management major

1. Course classification

College examination courses:

(l) Courses of Marxist theory and moral education: Principles of Marxist Philosophy, Introduction to Theory, Legal Basis and Ideological and Moral Cultivation.

(2) Basic applied courses: Advanced Mathematics (-) and College Chinese (College). English (1).

(3) Basic courses: political economy (finance and economics), computer application foundation, basic accounting, introduction to national economic statistics, introduction to economic law (finance and economics), enterprise accounting and China tax system.

(4) Specialized courses: introduction to enterprise management, production and operation management, marketing, human resource management (1), international enterprise management.

Independent undergraduate course examination course:

(1) political theory course: Introduction to * * * Thought.

(2) Applied Basic Courses: English (2) or Japanese (2) or Russian (2), Probability Theory and Mathematical Statistics (Economics and Management), Linear Algebra (Economics and Management).

(3) Basic courses: computer application in management system, management principles, international trade theory and practice, financial theory and practice, financial management and organizational behavior.

(4) Specialized courses: business strategy, quality management (1), enterprise management consulting.

5. How to write the professional description of business administration in your resume?

What is the business training goal of business administration? This major trains senior business administration professionals with knowledge and ability in management, economy, law and enterprise management, who can engage in management, teaching and scientific research in enterprises, institutions and departments. Business training requirements: Students in this major mainly study the basic theories and knowledge of management, economics and business management, receive basic training in business management methods and skills, and have the basic ability to analyze and solve business management problems. //mbaun/a/2008-04/947448

6. Introduction to Business Administration Major

Training objectives This major mainly trains advanced applied talents who are well-developed morally, intellectually and physically, master modern enterprise management theory, have strong enterprise management ability, strong language expression ability and interpersonal communication ability, have a high level of foreign language, have a wide range of knowledge, can skillfully use modern management technologies such as computer technology and network technology, and can engage in all aspects of management in industrial and commercial enterprises. At the same time, it has great development potential and can become management talents at all levels in enterprises and institutions.

The main courses include college English, economics, computer, management, accounting, statistics, economics, production and operation management, financial management, management information system, marketing, human resource management, international trade theory and practice, e-commerce, economic law, etc.

Pass the exam before graduation and obtain the following certificates: the second-class certificate of the national computer grade examination; National English level B certificate; Certificate of Assistant Logistics Engineer of the Ministry of Labor (National Vocational Qualification Level 3), etc. Employment prospect: The major of business enterprise management has the characteristics of complexity and application, and it is a major with wide applicability and wide demand in various social and economic fields.

With the rapid development of China's economic construction and the establishment of modern enterprise system, the major of industrial and commercial enterprise management is of great use, and a large number of managers are also needed in all fields and units of society. Management graduates have been in short supply in the job market, and the cultivation and development of professional manager market provides a broader development space for future business management graduates.

Graduates of this major can engage in administrative management, human resource management, marketing, production management, logistics management, quality management, financial management and other jobs.

Employment orientation: large and medium-sized enterprises, foreign-funded enterprises and multinational enterprises are engaged in production management, marketing management and general business management, and can also engage in human resource management, financial management, marketing planning, commodity research, market forecast and economic quantitative analysis.

Professional development prospects The students trained in this major not only have the theoretical knowledge of modern industrial and commercial enterprise management, but also master the operational skills of enterprise management at home and abroad. They have a high level of English, meet the needs of domestic and foreign enterprises for compound management talents, have good flexibility and practicality, and have a very broad employment space.

With the development of market economy, enterprises urgently need to improve the production technology level, optimize management, rationally allocate and utilize resources and realize benefits, so there is a great long-term demand for this major.

You can continue to study MBA (Master of Business Administration) after graduating from this major.

7. How to describe the management education of industrial and commercial enterprises?

The study of business administration major in junior college is based on political theory and economic theory.

Based on the basic courses of management majors and widely applicable theoretical study.

Those who pass the university grades should be able to engage in basic management work and general business activities.

On the basis of professional knowledge, the undergraduate study of business administration is to further expand the study of management theory and knowledge, increase the skills and methods that middle and high-level management must master, and improve the work adaptability of undergraduate self-taught candidates.

Business administration graduates mainly have the following employment directions: (1) Because the general traditional management positions are not very professional, in the talent market, inexperienced or inexperienced business administration graduates applying for general traditional management positions will be strongly impacted by graduates from other majors with technical background and certain management experience.

The theory taught in class is generally abstract, and it must be combined with practical work to play its due role.

Enterprises generally arrange new employees majoring in management to receive corresponding training at the grass-roots level to accumulate the experience needed to enter the management.

This is a transitional period, and the corresponding wage standard is also very low. The monthly income of newcomers in private enterprises is generally below 1500 yuan, and the salary standard offered by foreign-funded enterprises will not exceed 3,000 yuan.

This reality may have a huge gap with the career expectations of many graduates.

Many graduates choose to leave because they can't accept it.

(2) The market demand for marketing posts is large and the entry requirements are low. Research on high-end marketing positions ... The basis of business administration major is political theory and economic theory.

Based on the basic courses of management majors and widely applicable theoretical study.

Those who pass the university grades should be able to engage in basic management work and general business activities.

On the basis of professional knowledge, the undergraduate study of business administration is to further expand the study of management theory and knowledge, increase the skills and methods that middle and high-level management must master, and improve the work adaptability of undergraduate self-taught candidates.

Business administration graduates mainly have the following employment directions: (1) Because the general traditional management positions are not very professional, in the talent market, inexperienced or inexperienced business administration graduates applying for general traditional management positions will be strongly impacted by graduates from other majors with technical background and certain management experience.

The theory taught in class is generally abstract, and it must be combined with practical work to play its due role.

Enterprises generally arrange new employees majoring in management to receive corresponding training at the grass-roots level to accumulate the experience needed to enter the management.

This is a transitional period, and the corresponding wage standard is also very low. The monthly income of newcomers in private enterprises is generally below 1500 yuan, and the salary standard offered by foreign-funded enterprises will not exceed 3,000 yuan.

This reality may have a huge gap with the career expectations of many graduates.

Many graduates choose to leave because they can't accept it.

(2) The demand for marketing posts in the marketing post market is large, the entry requirements are low, and the high-end marketing posts are abundant, which makes countless job seekers join the competition for marketing posts.

The quality of management and sales in modern commercial society determines the rise and fall of enterprises to a considerable extent.

Developing China needs more marketers with professional commodity knowledge.

Compared with practitioners of other majors, the Unique Show Career Consultant pointed out that graduates majoring in business administration can perform better in the fields of marketing management and project planning related to marketing.

With the intensification of industry competition, the professional quality and skills of salespeople are increasingly demanding.

Unique career consultants suggest that graduates and prospective graduates may choose leading companies in a certain industry according to their career orientation and hobbies, deeply study the sales model, sales channels and classic marketing cases of this industry, and purposefully cultivate personal psychological endurance and interpersonal communication skills.

(3) Human resource management positions At present, there is no special human resource management major in domestic universities, but special courses are set up in business administration.

But since the beginning of this year, the demand for human resource managers in domestic enterprises has been rising, and they have played a huge role in the external strategy and internal construction of enterprises.

Generally, large and medium-sized enterprises have set up human resources departments within the enterprise, which are responsible for recruitment, staff training, performance appraisal, personnel scheduling and other related matters.

The salary of human resource management positions is relatively high. In the developed eastern coastal areas, the new employees in the human resources department of large enterprises can generally get more than 3,000 yuan per month, while the monthly income of senior human resources management managers fluctuates between 1000 and 20,000.

Senior managers in human resource management positions are more likely to grow into professional managers than ordinary managers, and step into the ranks of high-paying gold leaders in higher vocational colleges.

Of course, the competition for good jobs is fierce.

The unique career consultant suggested that prospective graduates who are interested in human resource management might as well make good use of the internship arrangement of the school and try their best to practice in the human resources department of some large enterprises, so as to be familiar with the daily work processes such as recruitment and assessment, as well as some simple and practical work skills.

Newcomers who have worked for one year can consider obtaining the nationally recognized qualification certificate of "Assistant Human Resource Manager" to contribute to their personal career development.

(IV) Logistics Management Postal logistics is known as the "third profit source" after material resources and human resources.

The function of logistics is to transfer products from the place of production to the place of consumption, thus creating regional utility.

The quality of logistics management directly affects the quality of products and services and the economic benefits of enterprises.

The demand for reducing logistics costs in industrial and commercial enterprise management has been transformed into the demand for logistics management talents, which is listed as one of the 12 talents in short supply, with a market demand of over 6 million.

Logistics management is divided into two categories: internal logistics management of enterprises and logistics management of third-party logistics companies.

This is a position that pays more attention to management experience. The treatment of newcomers varies greatly according to the service industry, but the salary level of senior logistics managers is obviously higher than other general management positions, and the annual salary can reach 10 to 200 thousand.

Business administration major study guide: Business administration major is a new major after the adjustment of self-taught subjects.

This major aims to train professionals engaged in business and other types of enterprise management under the conditions of socialist market economy.

After professional study, those who pass the examination should systematically master modern management theory and have a wide range of knowledge.

Familiar with all kinds of basic management skills and scientific methods, capable of enterprise management.

8. Introduction to Business Administration Major

1. Back to school in mathematics, statistics, computer application, e-commerce, international business management, economics and management. 2. Business administration major belongs to a big category in management.

This category includes many majors, mainly including: business administration, marketing, accounting, financial management, international business, human resource management, auditing, asset appraisal, property management, cultural industry management and so on.

In recent years, more and more colleges and universities have begun to enroll students in the category of "business administration", and students will be diverted to specific majors according to their own interests after entering the school.

3. The predecessor of business administration is enterprise management.

This major has a wide range of knowledge, and students have studied many economic management courses, including economics, management, enterprise management, financial management, human resource management, accounting, statistics, computers and so on. It is a comprehensive science that spans natural science, engineering science, technical science and humanities and social science.

This major mainly trains management talents who can independently engage in the management of various departments.

9. Detailed introduction of business administration major

business administration major

(educational system: four years; Degree awarded: Bachelor of Management)

The major of business administration is an applied discipline to cultivate modern enterprise management talents. This major has real estate management, investment economy, marketing and other professional directions.

Training objectives: Have basic theories and knowledge in management, economics, accounting, law, etc., strong language and writing skills, interpersonal skills, basic ability to analyze and solve practical economic management problems of enterprises, and cultivate business management talents with solid foundation and strong adaptability to meet the development needs of industrial and commercial enterprises in the new century.

Main courses: management, microeconomics, macroeconomics, statistics, management information system, accounting, financial management, marketing, economic law, human resource management, finance and tax law, monetary banking, international business, operation management, project management, enterprise strategic management, etc.

Graduation destination: After graduation, you can get employment in various industrial and commercial enterprises (companies), financial institutions and economic management departments. You can take an examination of graduate students in economic management, and you can take an examination of professional qualification certificates such as asset appraiser, real estate appraiser, certified public accountant and tax accountant, cost engineer and ISO9000 certification.

10. Understanding of Business Administration Major

Hello!

Business administration is the most common management major in market economy, which generally refers to business enterprise management. (English name literally translates as instruction &; Business administration, usually translated as enterprise management)

This major trains senior business administration professionals with knowledge and ability in management, economy, law and enterprise management, who can engage in production management, human resource management, market analysis, teaching and scientific research in various enterprises, institutions and departments.

Students in this major mainly study the basic theories and knowledge of management, economics and enterprise management, receive the training of enterprise management methods and skills, and have the basic ability to analyze and solve enterprise management problems.