Lipton detailed information

"Lipton" is the world's largest tea brand. Lipton's mission is light, vitality and naturally beautiful fun. Thomas Lipton is the founder of this brand. In 1890, he officially launched Lipton black tea in the UK. His advertising slogan is "Good tea, direct from the tea garden to the tea pot." In 1892, Lipton began a globalization movement, first setting up a factory in the United States, and then opening a branch in India, entering the Far East market. In 1898, Lipton was awarded a knighthood by the Queen of England and gained the reputation of "The King of Black Tea in the World". In 1992, Lipton entered China, the country with the longest history of tea drinking and the largest number of tea drinkers in the world. In April 2012, an investigation by the international environmental organization Greenpeace found that Lipton tea bags contained banned highly toxic pesticides. Basic introduction Company name: Unilever Foreign name: Unilever Headquarters location: Rotterdam, Netherlands Founding time: 1890 Company slogan: Good tea from the tea garden directly to the teapot Founder: Thomas Lipton Brief introduction, brand purpose, brand overview, development History, product series, yellow card selection, herbal tea selection, product examples, European earl gray, British style, Japanese sencha, Korean barley, benchmark Lipton, product innovation, marketing innovation, product efficacy, tea contains poison, survey results , toxic hazards, Lipton responded, briefly introducing the Lipton tea brand. It not only represents tea experts, but also symbolizes an international, fashionable and urbanized life. For more than 100 years, Lipton has maintained the excellent quality and aromatic deliciousness passed down from generation to generation. The founder of the Lipton brand was Thomas Lipton, who was born in a poor family in Glasgow, Scotland in 1850. For more than 100 years, Lipton has maintained the excellent quality and aromatic deliciousness passed down from generation to generation. Brand Purpose Lipton uses its bright yellow color to convey its purpose, brightness, vitality and natural and beautiful fun to the world. Brand Overview As a brand of Unilever, Lipton occupies a considerable market share in large and medium-sized cities in my country. It uses high-end consumer venues as a breakthrough point and makes full use of various publicity methods, such as appearing in movies and TV shows, appearing in articles in various fashion magazines, appearing in online novels, etc., to subtly deepen the Lipton brand. Buried in the hearts of consumers. After long-term brand management, drinking Lipton tea has now become a symbol of high-end white-collar workers. Although Lipton has strong advertising in the European market, it has always adopted a low-key approach in the Chinese market, focusing more on terminal network construction and less on hard media advertising. In terms of products, Lipton tea is mostly black tea and milk tea, mainly in European style, with less involvement in traditional Chinese tea. Lipton Development History Thomas Lipton, who was born in a poor family in Glasgow, Scotland in 1850, is the founder of this brand. Once, Lipton, who was traveling, came to Ceylon, a famous black tea producing area. Ceylon black tea is a very popular drink among the British, but due to its high price, only the upper class can enjoy it. Lipton was keenly aware that if black tea could be introduced into the daily lives of the public, it would definitely become a good business. Founder Thomas Lipton officially launched Lipton black tea in the UK in 1890. His advertising slogan is "Good tea, direct from the tea garden to the tea pot." In 1892, Lipton began a globalization movement, first setting up a factory in the United States, and then opening a branch in India, entering the Far East market. In 1898, Lipton was awarded a knighthood by the Queen of England and gained the reputation of "The King of Black Tea in the World". In 1972, 80 years after the old Lipton began to expand the Lipton brand globally, Lipton's history underwent a turning change. Unilever, the world's most famous personal consumer goods group, acquired Lipton's full line of brands. Since then, Lipton has boarded the global giant Unilever and embarked on a more aggressive expansion. Combining the marketing experience of Lipton and Unilever, Lipton tea products are now sold in 110 countries and regions around the world.

Lipton is the world's largest tea brand in terms of popularity and sales, with sales at least double that of the second largest brand. At the same time, Lipton is now the third most popular non-alcoholic beverage among consumers around the world, second only to Coca-Cola and Pepsi-Cola. In 1992, Lipton entered China. Just five years later, Lipton ranked first in tea bag sales and market share in a series of surveys of 100 shopping malls in China. While black tea bags are well recognized by consumers, Lipton has also launched new green tea bags, jasmine tea bags and other tea bags that suit the tastes of Chinese consumers. In 2004, it launched an instant tea series including milk tea and lemon tea. In 2005, a series of herbal tea bags were launched. Product Series Yellow Card Selection uses high-quality blended black tea, which is hygienic and convenient. It can be used for refreshing drinks or preparing milk tea, lemon tea and various fruity teas. Suitable for giving as gifts, suitable for use in hotels, guesthouses, restaurants and other entertainment venues. Lipton ready-to-drink tea is a new generation of leisure beverages formulated with imported tea powder. It has a refreshing taste and rich tea aroma, and is widely loved by young people. Lipton Green Tea Lipton Green Tea uses carefully selected and hand-picked tea leaves from famous natural and pollution-free tea producing areas. Lined with aluminum foil packaging, it locks in the freshness of the tea leaves and brings you more glycol. Lipton Green Tea, like sunshine, energizes you and illuminates every day of your life. Lipton Jasmine Tea Lipton Jasmine Tea Lipton Jasmine Tea uses carefully selected and hand-picked tea leaves from famous natural and pollution-free tea producing areas. Lined with aluminum foil packaging, it locks in the freshness of the tea leaves and brings you more glycol. Lipton jasmine tea is fragrant but not fragrant, refreshing but not turbid. Lipton Lemon Tea Lipton Lemon Tea is a wonderful combination of Lipton's premium instant black tea and natural lemon flavor. It contains the fresh fruity aroma of lemon and the sweet taste of black tea. It is fresh and refreshing, quenches thirst and refreshes the mind. It is rich in vitamin C that the human body needs every day, making it natural and healthy. Lipton Lemon Tea refreshes and lifts your spirits with a refreshing and relaxing experience. Lipton's world-leading production technology brings you convenient instant packaging that can be directly prepared with cold or hot water, allowing you to enjoy a refreshing moment anytime, anywhere. Mixing it with ice water can take away the heat and fatigue of summer. Lipton Earl Gray Tea Lipton Apple Tea Lipton Apple Tea is a wonderful combination of Lipton's premium instant black tea and natural apple flavor. It contains the fresh fruity aroma of apple and the sweet taste of black tea. It is fresh and refreshing, quenches thirst and refreshes the mind. It is rich in vitamin C that the human body needs every day, making it natural and healthy. Lipton Apple Tea refreshes and refreshes you with a refreshing and relaxing experience. Lipton Milk Tea Vitality Delicious Natural No matter when and where you are, Lipton Milk Tea can gently lift your spirit while replenishing your body with nutrients and making you full of energy. Wake up your body and mind at the beginning of the day, and rejuvenate between work. Make it extra delicious at meal time. Lipton milk tea has a rich and original flavor. Pure and smooth Lipton milk tea has a rich and original flavor. It is a perfect fusion of milk and tea, rich and smooth. Made from carefully selected hand-picked Lipton premium instant black tea, paired with high-quality milk powder, it is rich in natural nutrients and beneficial ingredients, making you feel refreshed naturally. Lipton Milk Tea Lipton Milk Tea has a fresh and refreshing taste. Fresh and refreshing taste. Natural fragrance. Lipton Milk Tea has a fresh and refreshing taste. It has a smooth texture and a natural fragrance. It is especially suitable for those who like a lighter taste. A new experience in milk tea, you can feel the fresh and elegant fragrance, natural and refreshing, which will make you feel comfortable physically and mentally, leaving your lips and teeth fragrant. Lipton Milk Tea Gold Double Rich Flavor Gold Double Sweet and Smooth Lipton Milk Tea Gold Double Rich Flavor, with double the amount of milk, is the most fragrant and mellow. It is the best milk tea, allowing you to enjoy double the smoothness. , rich and fragrant, the temptation is hard to resist. Make you more energetic and have endless aftertaste. Lipton Floating Bubble Milk Tea has rich foam and mellow taste. The new Lipton Floating Bubble Milk Tea has rich and mellow foam, with layers of attractive aroma of milk tea floating around. It blends delicately with the smooth milk tea, making every sip exquisite and elegant. At this moment, warmth and comfort Xin flows throughout my body, giving you a hug from the bottom of my heart.

Lipton Chocolate Kiss is blended with pure chocolate, which makes it more fragrant and silky smooth. Lipton Vanilla Love has a pleasant aroma and refreshes the heart. Lipton Hong Kong Kee Extra Concentrate adheres to the essence of Hong Kong Kee milk tea, with a strong tea aroma and a special mellow tea flavor. Lipton Minced Mandarin Duck Milk Tea and The perfect fusion of coffee, the mysterious aroma, and enjoy the unexpected herbal tea. Choose Lipton Qingheng Tea. These essences of nature are carefully blended with the finest green tea. It is refreshing and delicious. It absorbs the natural power of herbal essences and allows you to have a naturally balanced body. vitality. Lipton Awakening Tea is a selection of high-quality green tea blended with natural lemon and mint. It is clear and delicious, bringing you refreshing and natural vitality. Lipton beauty tea retains 100% pure natural flower essence, with sweet fragrance, creating a flower-like beauty, natural vitality, and exuding your charm. Lipton Xianyang Tea, selected lotus leaves and mulberry leaves are blended with natural fresh green tea and osmanthus. It allows you to feel the lingering fragrance of flowers while easily keeping your body light and blooming with vitality. Lipton Jingying Tea selects black tea with wolfberry, chrysanthemum and lotus seeds, which has the effect of improving eyesight. Lipton Xinqing Tea has a pleasant floral fragrance, which makes the mood calm and happy. It is equipped with jasmine, oolong tea and osmanthus. Lipton Liya Tea is a tea with A green tea bag product with slimming function, it organically combines high-quality green tea leaves and selected green tea extracts. The content of its functional ingredient catechin is 2 to 2.5 times that of Lipton green tea bags. World Style Series There is also Lipton's "World Style" series, but production of this series of products has been temporarily suspended in September 2008. Product Example European Earl Gray European Earl Gray tea is a kind of tea bag that is more popular in Europe, and Europeans drink a lot of it. It is a product that combines the popular European bergamot scent with black tea. You can enjoy the mellow aroma of black tea and the elegant fragrance of bergamot at the same time. Let you feel the palace luxury. British-style tea is a widely popular tea in the UK. It is based on black tea and adds some baking aroma. Its main features are strong aroma and smooth entrance. It is especially suitable to be enjoyed with snacks in the afternoon. It will make you Feel the warmth of the afternoon. Japanese Sencha Japanese Sencha is made using a different processing method from Chinese green tea. The tea leaves have a special aroma and the soup is particularly green, making you feel fresh and tranquil. Korean wheat flavor Korean wheat flavor tea is made from selected high-quality barley. After a special roasting process, the wheat flavor tea has a rich wheat flavor that will leave you with a long aftertaste. Benchmark Lipton Product Innovation Product Innovation: The past and present life of blended tea Lipton has innovated tea from the product level from the beginning. In 1890, Sir Thomas Lipton, the founder of Lipton, went to Sri Lanka in search of high-quality tea. In Sri Lanka, he turned tea cultivation into a delicate and noble art, and the tea blended by him has a unique and refreshing flavor. Guided by the advertising slogan "Good tea straight from the tea garden to the teapot", Sir Lipton worked hard to make tea a popular drink among the British public, with high quality and affordable price. In fact, the secret to Lipton's ability to maintain high quality tea for a long time lies in the blending of tea leaves. After blending, the quality and flavor of the tea leaves are more refined. Like wine, the quality and flavor of tea are determined by the region, climate conditions, altitude and soil structure where it is produced. No two teas are exactly the same, even if they come from the same place of origin. For example, the quality and flavor of tea produced in the same land will be very different if it is picked and processed on a rainy day and picked and processed on a sunny day. Therefore, it is normal for the same tea garden to produce tea of ??different qualities in a season. But Lipton has tea experts and tea blenders from all over the world. They are experienced and familiar with the science of tea art. Under their careful blending, they can strictly ensure the stable quality of tea and meet the established quality standards. Lipton only uses tea leaves picked from the tops of the tea trees as they are the freshest and have the best taste, producing high quality tea. In order to control product quality and ensure that he could obtain the best tea, Lipton began to have his own plantations in Sri Lanka from 1890. Currently, Lipton Tea Gardens are located in high-altitude areas near the equator in Kenya and Tanzania, where the temperature, sunshine, and rainfall can ensure the production of high-quality tea.

Lipton milk tea has won many consumers, especially young consumers, due to its smooth taste and warm qualities. Based on product characteristics and consumer needs, Lipton tries to connect the unique qualities of products with consumers' emotional needs. As a result, Lipton began to play emotional marketing. In 2009, Lipton Milk Tea launched the "Lianlian Hug" online campaign, which combined product features and consumers' emotional needs. The theme of the "Lian Lian Hug" online activity is: feel the warmth of Lipton milk tea, give your friends a "hug", convey the warmth of the "hug", and form a "hug chain" with the warmth, which will continue to be connected. The reason Lipton held this event was based on the theory of six degrees of separation: two strangers can be connected through up to six people. Through cooperation with the social network platform Renren, within two and a half months, the event's website generated millions of unique user views and initiated more than 800,000 hugs, making it the most popular brand hosted on Renren. One of the activities. On the one hand, Lipton establishes its brand image as "the world's tea expert" among its target consumer groups; on the other hand, it constantly introduces new products to bring healthy tea drinks and life attitude to consumers. Through market research, Lipton found that 60% of Chinese consumers are not satisfied with their body shape. At the same time, as the pace of urban life accelerates, health has become one of the three major hidden worries of Chinese consumers. In order to meet consumers' needs for a better body and health, Lipton Global R&D Center and Lipton Tea Research Institute launched Lipton Liya Tea, which is rich in catechins and can help healthy weight loss, after four years of research and development. When promoting Liya tea, Lipton is different from other competing brands that use celebrities and exaggerated effects to attract consumers. On the contrary, Lipton believes that good products will have good reputation and invites 1,000 consumers to participate in the market in 8 weeks. Experience a course of products in-house and witness the healthy weight loss effects of Liya Tea, allowing consumers to act as spokespersons of Liya Tea to promote products and their effects. Product efficacy Slimming tea Liya tea comes from Lipton, the world's number one tea brand expert. It is a health food approved by the State Food and Drug Administration. Currently, Liya tea has achieved remarkable results in European markets such as Switzerland, France, Portugal and Belgium. It has become the first choice for fashionable women to maintain their figure. "Health Food" mark approved by the State Food and Drug Administration (SFDA). Products with this mark have undergone a series of rigorous safety toxicology tests, animal functional tests, human functional tests, functional ingredient tests, etc. in accordance with regulatory requirements. They are supported by scientific evidence in terms of efficacy and safety. Liya tea is based on high-quality green tea and extracts concentrated catechin essence. Its unique formula is rich in high-concentration catechins and has no diarrhea or side effects. A cup of it every morning and after dinner can easily reshape your figure and smooth your body. "Complex" charming curves and discover your true self-style. Now you can buy it at Watsons everywhere. Investigation results of tea containing poison April 24, 2012: The latest investigation by the international environmental protection organization Greenpeace shows that "Lipton" green tea, jasmine tea and Tieguanyin teabags all contain highly toxic pesticides that are banned from use in tea. Doway. Greenpeace calls on Lipton to immediately rectify its product supply chain, establish a complete product traceability system, stop using highly toxic pesticides, and reduce the use of pesticides in tea cultivation. Toxic hazards In March 2012, Greenpeace randomly purchased four "Lipton" brand tea bags in Beijing, with varieties including black tea, green tea, jasmine tea and Tieguanyin. These samples were then sent to a nationally qualified, independent third-party laboratory for pesticide residue testing. Third-party testing results show that samples of "Lipton" green tea, jasmine tea and Tieguanyin all contain the highly toxic pesticide methomyl, which is banned from use on tea trees by the Ministry of Agriculture. "Lipton" Tieguanyin was found to contain the pesticide banned by the Ministry of Agriculture as early as 2002. Dicofol is prohibited from being used on tea trees, while "Lipton" green tea contains endosulfan, which is not allowed to be used on tea trees according to state regulations. The report also pointed out that the four samples*** contained 17 different pesticide residues. These 17 pesticides also included seven that have not been approved for use in the EU, such as endosulfan, dicofol and bifenthrin, and these pesticides were Proven to potentially affect male fertility and fetal health.

Lipton's response: In response to Greenpeace's investigation results, Unilever China issued a statement stating that the raw materials for Lipton Yellow Label black tea are 100% imported and fully comply with China's national standards. The raw materials and finished products of Lipton's green tea, Tieguanyin and jasmine tea series are regularly sent to the country's authoritative third-party testing agencies for testing to ensure that they fully comply with the relevant quality and safety requirements of China's national standards. The statement shows that Unilever China follows a strict ISO9001 quality management system. Lipton tea series drinks have passed HACCP (Hazard Analysis Critical Control Point) certification. The Lipton tea series of drinks produced by Unilever China fully comply with my country's national standards on pesticide residues and are safe and qualified products. Unilever China's statement also shows that as part of Unilever's "Sustainable Development Action Plan", Unilever announced in 2010 that by 2015, Lipton's tea raw materials will be purchased from the internationally renowned organization "Rainforest". Sustainable tea gardens certified by the Rainforest Alliance; by 2020, all Unilever’s tea raw materials will be sourced from sustainable tea gardens certified by the Rainforest Alliance. The "Rainforest Alliance" certification already includes strict standards for pesticide use and a complete management system.