Brief introduction of network public opinion analysts

Network public opinion analyst is a very professional and challenging profession, which is the need of the development of information industry, intelligent manufacturing industry and the cultivation of digital talents in the current network society.

Today's online public opinion analysts are not only in the narrow sense of data analysis, but also in the category of public opinion management and organizational development strategy with the development of the times. In reality, public opinion management is not a single discipline. It spans many disciplines, such as sociology, journalism and communication, government management, public relations, computer information science, etc. In practical work, it also involves ideological management, social situation and public opinion management, ideological and political management, public opinion propaganda management, network information security management and brand reputation management, which has become a very important link in our daily work. Therefore, the construction of relevant talent teams is becoming more and more important. In the new discovery stage, network public opinion analysts need to study systematically, master the ability of public opinion analysis, management thinking and decision-making thinking in a real sense, and have professional standards and skills.

Recommended learning content:

1. A summary of the evolution history of public opinion in China;

2. Network ideological game from a global perspective;

3. the theory of public opinion in the new era and online public opinion;

4. Public opinion guidance methods and disposal strategies in public opinion events;

5. Public opinion pre-risk analysis and assessment methods;

6. Design and governance of public opinion crisis management mechanism;

7. How to grasp the strategy of reversing opportunities in time in crisis response;

8. Deconstruct the basic application of information science in public opinion management;

9. Comprehensive ability and accomplishment of senior public opinion analysts;

1. analyzing the writing practice of "five major reports" of online public opinion;

11. Research and application of media public relations strategy;

12. Case deduction and value mining of public opinion data;

13. Actual combat drills for public opinion emergencies ... etc.

Professional training institutions:

Zhongzheng Public Opinion Institute (center for internet and society, Peking University) is the first professional public opinion research think tank established in China, which has been focusing on big data analysis, online public opinion analysis, public opinion risk management, public opinion crisis management, public opinion personnel training and professional standards construction of online public opinion analysts for more than ten years. In order to meet the development requirements of the new era and new stage, and improve the abilities of managers and practitioners of various systems and units in public opinion analysis, judgment, response, disposal and governance, a number of vocational skills training courses for network public opinion analysts have been held since 221, and advanced training courses will continue to be held in 223. Lectures are given by professors from Peking University and other universities, experts in actual combat in the industry and authoritative media experts. The curriculum system is designed in strict accordance with professional standards.

Official certification and evaluation:

After completing the study course, students will be organized to take the vocational skill level evaluation examination held by the Industrial and Information Technology Examination Management Center of the Ministry of Industry and Information Technology, and those who pass the examination will be awarded the Vocational Skill Level Certificate of Network Public Opinion Analyst (Intermediate and Advanced) issued by the center, which can be used as a certificate to master public opinion work skills and as a reference for each unit to select public opinion management talents.

Registration method: WeChat official account: online public opinion analyst Kao Pei base (yuqingfenxi)

or Zhongzheng public opinion organization official website: www.zzyuqing.com.