Reflections on Rich America

What do you feel after reading a famous book? Therefore, it is necessary to write a review carefully. How should I write my own thoughts after reading it? The following is a model essay (generally 6 articles) I read American Rich, for reference only. Let's have a look.

After watching Rich America, I felt that 1 threw away those ridiculous jokes. The film was full of low prices and high quality, customer benefits, reducing waste, promising benefits, hard work and unity, which was simply a model of Internet thinking (so Internet thinking is not a new concept).

Let's take a look at his summary of "six elements of modest management" and "ten rules of successful management".

Consider only one store at a time; Communication; Listen to the voice of the grassroots; Problem responsibility; Brainstorm; Keep it simple and oppose bureaucracy. I understand it as: improve from small things, do practical things on the spot, let front-line personnel have the right to handle their own affairs, extract good ideas from employees' feedback and practice, reward them, and promote them after a point is realized, instead of spending money on the cutting edge.

Obviously, don't engage in ineffective (or even side effects) activities such as sports and rectification. If you don't do well, either go to school or leave. Running a business is to make money, so that everyone who pays will benefit-short-term wage growth and long-term interest accumulation, and the rest are hooligans. Think about some types of enterprises, instead of solving problems from the system and interests, just "raising awareness", is it the other way around?

Devote oneself to the cause; Share profits with all employees and treat them as partners (interest bundling); Encourage your colleagues (new ideas, interaction, enrichment); Communicate everything (trust) with colleagues as much as possible; Appreciate what colleagues have done for the company (heart-to-heart); Celebrate success (relax, blend in); Listen to everyone in the company (let the people who can hear the guns command); Exceed customer expectations (guarantee your satisfaction and come back next time); Control costs better than competitors (reduce all waste and simplify management); Go ahead, find another way, and despise convention (embrace change calmly).

Regardless of retreat, take what you want to do as your only career in life, then listen to customers, look at the needs from their perspective, and then do better than others, whether by yourself or with the help of others.

This book was completed in 1992, but its concept is as brand-new as these popular theories of sunlight, so there is nothing new under the sun. Whether it is e-commerce or 020, the update of means will not damage the basic rules of business. Grasp the root, do your duty, and then break all the rules!

After watching Rich America, I walked into Wal-Mart. It was a busy and noisy group of people. I once thought that such a foreign retail supermarket was so popular in China. Now, after reading Rich America, I walked into the world of Wal-Mart founder Walton, and learned about his thinking and the story he wanted to convey. Rich America seems to be a big topic, but this book is Walton's autobiography, not arrogance, but more of an ideological transmission.

Never admit defeat, live hard. Walton's book combines his own experience and others' comments on himself, which gives us a more comprehensive and objective understanding of how this once "poor boy" became rich in the United States. "It's unbelievable, but it's true: I've never lost a football match in my life." So is our life. We need to pursue the life we yearn for with persistence and hard work. We need to understand that in the future, we need to face challenges directly and keep working hard in the process of positive reflection.

Only by setting goals can we keep moving forward. In the part of "starting from a small shop", the author said: "I don't know what makes a person ambitious, but the fact is that I was born with too many impulses and ambitions." I think we are the same. As road workers, we are usually very busy. How to improve our time and efficiency? What we need is a goal setting and a future plan. Only when the weekly plan and the monthly plan are really established can we be full of enthusiasm in our work. Sometimes, we also want to know how to usher in our own success. How do we deal with the problems and challenges in our work? Only by setting a good goal can we find the correct orientation and direction. In the future, I will pay more attention, grasp the direction in my work, face drivers and passengers, smile more, greet more, and smile to reap the results in my work.

I succeeded because of love. Yes, it is precisely because of my love for my career that Walton was born and Wal-Mart was born. This is especially true for us. Facing the work, we should keep a passion. Only by truly loving this job can we constantly ponder over methods and explore ideas, which will be helpful to our expressway work. Of course, Walton also reminds us that career development is not always smooth. What we need is to work hard and face some problems that may be encountered in our work. I chose because I love it, and so did I. When I graduated from college, I chose to work on the expressway in the face of various employment opportunities. I know that since I chose it, I can only share joys and sorrows. I know that on the road to success, this is a kind of love, a choice, a kind of love. How many successful people have gained more dedication and love, as we should. It is our duty to love highway work and have a pleasant journey.

There are stories in a book, and there are many reasons. After reading it, I gained more determination and courage and knew the direction of my efforts. In the future, I will actively face the challenges and problems in my work, find persistence in constant exploration and explore the road to success.

After reading Rich America, I know this book for a long time, and I have bought it for a long time. I haven't arranged time to watch it yet. I really gained a lot after reading it. I can't help sighing, I wish I had seen it earlier.

Recently, I read a book that guides us to read more books. The way for any ordinary person to achieve certain success (although not the only way, it must be one of the most effective ways) is to read books and read a lot of books. I was shocked and decided to do it seriously. So the first book I chose was American Richness.

This book has more than 300 pages. My reading plan is to read 100 pages every day for three days. However, due to my improper time arrangement, I still spent an extra day and finished reading it in four days.

The story of Wal-Mart is a story about entrepreneurship, adventure and hard work. It can be seen from this story that knowing one's own wishes and being willing to do them is a necessary condition for success. It also tells us to be firm in our beliefs and stick to our own views even if others don't support it.

The ultimate success of many successful large companies stems from changing and optimizing certain social relations and structures. For example, Alibaba provides an e-commerce platform and is committed to making the world have no difficult business. Today's headlines are dedicated to making information create value, connecting people and information, and creating more social and economic values.

Wal-Mart's business model is discount department stores, which greatly reduces the price of products purchased by customers, allows customers to spend less money, buy cheap products in the quickest and most convenient way, and provide customers with the best service. Where Mr. Sam started his business, he drove around looking for the lowest-cost goods, and later directly cooperated with the product manufacturers. In a word, he chose the most cost-saving way as the purchase channel. Wal-Mart does all this from the customer's point of view, in order to let customers buy the best quality products at the lowest price. It is with this idea that they started small and eventually founded the great Wal-Mart Company.

Innovation: Mr. Sam, for decades, his love for work has reached the extreme. Every morning when he wakes up, he wants to change something. When he started to run a department store in a small town, in order to attract more customers, he put an ice shaver in front of the store and successfully attracted many customers. The company continues to develop. They hold weekly meetings every Saturday. Although there is no specific schedule for the meeting, representatives of branches are invited to attend, as well as heads of external enterprises. Everyone's brains will explode together, and there will be various innovative links to stimulate everyone to have more innovative ideas. After discussion and approval, it was distributed to all branches and branches for implementation on the same day, which can be described as creative, thoughtful and executive.

Responsibility: Mr. Sam has been tenacious since he started to work as a department store. He is good at studying every work-related problem. He always carries a recording pen and a yellow notebook to record his inspiration and gains at all times. He is good at studying competitors' strategies and learning their advantages. He will go to each of his stores to conduct research, find problems and solve them immediately, and implement them immediately after summing up experience.

Establish partnership: Wal-Mart not only gives generous rewards to middle and senior employees, but also treats every employee at the grass-roots level equally, because he treats everyone at Wal-Mart as his family and gives them due rewards. And pay great attention to the working status and suggestions of grassroots employees, because they are the people closest to customers. Give more affirmation, reward and attention to grassroots employees, and employees will also give back to customers. When customers are satisfied, they will buy again and come again. This is also a very important business philosophy.

Efficiency: He bought a helicopter very early, and every time he went on a business trip to inspect the terrain of the branch, it was very efficient. If the company has the conditions, more helicopters will be introduced, and senior leaders can fly to any branch they want to inspect and guide the work at any time, thus improving work efficiency. Wal-Mart established a computer management system a long time ago, many years earlier than other companies in the same industry, and the efficiency was not improved a little.

Distribution system: They have established their own distribution center and system long ago, and 85% of the goods in each branch are supplied by themselves. They set up a distribution system within the close distance of each branch to systematically manage the replenishment and distribution rhythm of products; If any branch is out of stock, they can make it up in one day. Other department stores in the same trade need to be delivered by third-party companies, which takes about four or five days. Therefore, they not only improve efficiency, but also reduce costs. The entrance of the distribution center can accommodate 8- 10 trucks to deliver at the same time, and the exit can accommodate 30 trucks to deliver at the same time. There were dozens of such huge systems at that time.

Corporate Social Responsibility: Mr. Sam and his wife Helen will make various donations, but Mr. Sam has his own unique view: he thinks that the most important way for Wal-Mart to repay the society is to use the influence of this huge enterprise to promote some changes. For example, the "Buy American" campaign he later launched was launched in response to the growing trade deficit in the United States.

After reading this book, I was shocked, and I will repeat it later to learn more essence. I only wrote a small part, just my own views, hoping to arouse people's thinking. I strongly recommend that you read this book carefully when you are free, and you will certainly gain a lot.

Sam walton, the founder of Wal-Mart, wrote four books about American rich people, which recorded the process of Wal-Mart's development from its inception to its chain stores all over the world. Of course, success will not happen overnight. I think there are several factors that make Wal-Mart rich.

First, the accumulation of experience.

At the age of 27, Uncle Sam started to do business. By the age of 32, he had become an excellent businessman. The accumulated experience in these years has laid a good foundation for the establishment of Wal-Mart in the future.

Second, the right direction.

Sam walton didn't do Wal-Mart in the early days, but it was similar to the store he joined. But at that time, he was keen to find another discount model and obtained a lower price through continuous cooperation with other suppliers.

Therefore, while accumulating experience, we have a correct direction and continue to work hard in this direction for a period of time, and we will naturally see results.

Third, innovation.

1, through the original discount store, let him taste the sweetness and discover the secrets of business.

As long as it is sold at a price lower than the market price, the profits from small profits but quick turnover are much more than those from the market price. It is normal now, but it was really a very innovative move at that time.

2. Through the self-service selling mode, just like the supermarket we see now, it has been used by Wal-Mart as early as that time, without being stared at by salespeople, and the labor cost is far saved.

Such innovative behavior, coupled with discounts, will reduce the price of goods, making Wal-Mart constantly beat competitors in the development process, and also staged a classic of explosive products being snapped up.

Fourth, the team

All team members, or their own family members, are involved in investment and management; Either Sam dug up the foundation after observing the shop, and these people all have the same quality: integrity and kindness, and they all have their own unique side in some aspects, whether it is purchasing or negotiating.

Fifth, the system

1, the team has its own family, but you are not allowed to take things from the supermarket without giving money.

Just like the wine cellar we are now operating in the whole country, it is reported that some shareholders take the wine in the wine cellar without paying. This phenomenon will lead other shareholders to follow suit, and the so-called no rules will not make Fiona Fang.

2. Cost saving management.

Every time I go on a business trip, team members have to squeeze into a room. Even if I get stronger, I still have that sense of saving in my bones. The money saved can make the price of goods lower, make customers get more benefits, and always put customers first.

Combined with our regular customers, I think these can be used for reference and application. The original intention of fan economy is to put customer experience first.

In the development of the company, we have a clear direction, that is, let all middle-aged men and women in China drink healthy wine and drink healthy wine.

In this direction, through the unremitting efforts of each member of the team and the continuous innovation of colleagues in the supply chain (wine bottles, wine boxes, etc. ), we will abide by the system formulated by the company and always put the interests of the company first. I think it won't be long before customers can influence more people to participate in this great cause.

Comments on Rich America 5 Because of work needs, Sam, the founder of Wal-Mart, took time to finish reading Rich America. Walton's autobiography is also about the development of Wal-Mart.

I like the last summary of this book best. Uncle Sam shared "Ten Rules of Successful Management" (I also shared it specially before). These ten suggestions are the essence of this book:

1, dedicated to the cause.

2. Share profits with all employees and treat them as partners.

3. Encourage your colleagues.

4. Communicate everything with colleagues as much as possible.

I thank my colleagues for everything they have done for the company.

6. Celebrate when you succeed.

7. Listen to the opinions of everyone in the company.

8. Exceed customers' expectations.

9. Control costs better than competitors.

10, go forward bravely, open up a new road, not afraid of convention.

As can be seen from this book, even the development of American multinational giants can not be achieved in a day or two. From the establishment of Wal-Mart to the death of Uncle Sam, the soul of the company is Mr. Sam himself, with a strong personal color. During his decades in power, he took care of every little thing in the early days, and only let others catch it when he didn't have time to take care of it-but he didn't completely let go.

At the same time, he has always attached great importance to the construction of talent team. He designed the whole team structure, so that excellent talents can manage the company-which is also an important reason why the company still developed so well after Mr. Sam's death. Personally, he has a deep desire for the success of running a company-not necessarily for personal wealth.

His unconditional dedication and infinite passion for the development of the company are qualities that ordinary people do not have. For example, insist on meeting every Saturday morning and constantly correct the problems in the company's development process. Not to mention that when he goes on holiday, he has to constantly patrol his own shop.

In his mind, there is always a goal: to provide customers with preferential products and services. Under the guidance of this goal, the company continuously reduces costs and expenses through various methods. Under this great goal, Wal-Mart is getting bigger and better, because it always keeps the interests of customers in mind. It's hard to make money when things are done.

Mr. Sam said: "Go ahead, find another way, and defy convention." . Shopping malls are like battlefields, full of variables all the time. Under the constant enterprise goal, we must be alert to changes and make appropriate changes to adapt to them. In these changes, we must creatively challenge the tradition. This is especially true in the current market in China. Government policy changes and playing by common sense usually greatly slow down the progress of the work. These successful experiences of Sam, whether in the United States, China or other countries in the world, are of great reference significance to us.

I worked in a domestic enterprise for several months. Through my daily experience and the contents of this book, I further understand the success of domestic companies and realize the profound intention of the company's founder to recommend this book to read.

In addition to the profound experience mentioned above, this book also gives readers a lot of sharing and tips on details, which requires reviewing this book from time to time in specific work and combining it with work. It's easier said than done. It's another thing to say it simply and understand it deeply. If you can really do it in action, you are the winner. For those of us in developing countries, we must do this again to achieve an excellent or even great company born in China and everyone's own career.

Sam walton himself: enthusiastic, competitive, indomitable, like challenges, diligent (going to the company at 3 am three hours in advance on Saturday morning), listening to others' opinions with an open mind and correcting them quickly, being good at socializing and smiling at everyone around him, paying attention to outstanding talents, focusing on retail, being diligent and frugal; Wife Helen: Educated, independent, with own opinions and ideas, paying attention to children's education and being kind.

1, catering to the consumption trend of the times. Positioning, opening in small towns, without fierce competition in big cities, shortage of goods and funds, most retail enterprises adopt the business model of department stores, control the supply of goods to earn high gross profit, and are used to 45% profits. Wal-Mart offers discounted sales and only earns 30% gross profit. The new market and new sales model developed smoothly, and finally ended the era when the business philosophy of department stores was dominant, which covered the whole market before competitors appeared. Finally, competitors turned to discount sales, but high-margin genes made them unable to bear the pain of low prices. Wal-Mart insists on low cost, low loss and low price. Employees care about customers, work hard, promote sales crazily and win the market. In addition, the town lacks one-stop shopping channels and competitive atmosphere. Customers are used to spending half a day shopping in town on Saturday, which determines the format of Saturday promotion in hypermarkets. Most of them live in the suburbs and drive to work in the city. Every household has at least one car. The country began to build an interstate highway network, and the population and commerce in the city center began to shift to the suburbs, which affected the commerce in the city center.

2. Logistics first, logistics distribution and information technology. Wal-Mart stores are located in small towns, so a single store can't consume a lot of goods. There must be a centralized distribution center. Most of the competitors' stores are located in big cities with a population of more than 50,000, and the stores are scattered. Wal-Mart stores are located in small towns, and stores must be built within the distribution range of distribution centers or warehouses. Each store cannot be more than a day's drive from the distribution center. Store layout is constantly encrypted according to the distribution center, and the encryption strategy can save advertising fees. Information technology has brought the headquarters and stores closer together.

3. management. 1960 has a management radius bottleneck. The company reached 12 supermarket and 15 department store, and began to recruit professional managers, establish organizational structure, and establish basic commodity classification system and replenishment system. Savers used to rely on employees to update manually, and began to try to use computers for logistics management, so as to monitor the situation of their stores and commodities (inventory turnover rate), how many commodities are left, which commodities sell well, what to order and what to take off the shelves.

4. Reproducibility of store location and human resources. Five different store specifications, ranging from 30,000 square feet to 50,000 square feet, determine which size market is suitable for which size branch. Site selection: investigate the location of shops, traffic flow, urban development direction and the terrain occupied by competitors from the air by plane. Human resources are the biggest problem that limits the expansion speed. Discover outstanding talents and cultivate them quickly. There is a "store opening plan", including shelf arrangement, goods placement, advertising plan, employee recruitment and training.

5. Pay attention to middle-level core executives. Talents in commodity display, distribution system, information technology, financial management, store development, procurement, rules and regulations system construction, etc.

6. Staff management. The real profit of retail industry comes from customers' repeated repurchase, not one-time sales brought by marketing. Employees treat customers just like enterprises treat employees. The more profits a company shares with its employees (profit sharing, incentive bonus, stock purchase at a discount), the more profits the company will get. The loss of goods is the biggest pain point in the retail industry, and the partner plan can solve this problem well. Don't hesitate to tell branch employees all kinds of business data (store profits, purchases, sales, price reduction). Information sharing and responsibility sharing are the core of the partnership.