What are the advantages and disadvantages of Taobao?

1, providing the concept of free shop opening and service charging. Realize cross-regional store opening and large commodity circulation.

2. Provide services such as Wangpu plan, photo space and membership relationship management for businesses with different needs.

3. Online merchants can save a series of expenses, such as store rental and decoration expenses, employee recruitment expenses, inventory storage expenses, etc., so they can sell products at lower prices.

4, through the mutual alliance of the big Taobao shopping platform, interlocking, do a good job in sales activities for sellers.

5. Put forward consumer protection and other programs to enhance the reputation of online merchants, increase the credibility of goods from the side, and finally do a good job in commodity sales.

Second, the disadvantages of Taobao

1, Taobao relies on the "free" strategy to seize the market and become the overlord, but later competitors have great support and can imitate Taobao's marketing methods. Now most young people set up shop on Taobao.

Their biggest feature is their limited financial ability, and at the same time, with the help of online stores, they hardly move. In order to stabilize its dominant position and put pressure on its competitors, Taobao had to continue its free strategy.

2. Product quality is the primary factor that restricts the development of online shopping or pushes it forward. However, at present, the online shopping market is flooded with counterfeit goods, which constantly consumes users' confidence, damages the sales of genuine shops and hinders the development of platforms and manufacturers.

3. The technology update is slow. In recent years, Alibaba Group has found that Taobao has problems, but it tends to consume Taobao for the group's listing plan. It uses its existing large traffic to cultivate advantageous businesses such as Tmall and Juhua, and also supports a Taobao.

In recent years, the Taobao platform has been updated slowly in technology, and the improvement effect of the credit system is not obvious. However, several adjustments to the rules are aimed at cultivating new business, rather than optimizing the Taobao platform itself.

Extended data

In recent years, e-commerce has developed rapidly, both in terms of the number of users and sales. Even in the face of the financial crisis, e-commerce has grown against the trend, and the online shopping industry has highlighted its huge growth advantages and market potential.

It is no exaggeration to say that e-commerce has entered a period of fierce competition, and the development opportunities and challenges of online shopping market in China will coexist in the future.

At present, the government has created a relaxed environment for enterprises, and governments at all levels have successively issued a series of support policies, including tax incentives and employment support. These policies standardize the development of the industry and protect the healthy and efficient development of online retailing.

It has also built a good macro environment for the domestic e-commerce industry. With the gradual improvement of industry legislation and consumer service guarantee system, the online shopping market environment has been gradually purified, and the confidence of online shopping customers has been continuously improved, which has opened up a prosperous new world for the online retail market in China.