5 Annual Work Report of Marketing Department

# Report # Introduction A work report refers to the work, practices, experiences and problems of the unit, department and region reported to the superior. The following is the annual work report of the marketing department, welcome to read!

1. Annual Work Report of Marketing Department

Quite right, many things have passed without saying it, and time often makes us unconsciously burn and write down something with its selectivity. Looking back on 20xx, there are still fragments and shadows of the past, and some of my thoughts and opinions are still in my mind. Now I will record some of my accumulation as follows: 1. Three key words in my work in 20xx:

1, actively improve their market savvy.

For marketers, if they don't have a market mind, it means walking dead, and it is difficult to have big expectations, because the market is always changing, and they can't make a living by relying on the theoretical knowledge they learned in school before. They must rely on their own understanding to make continuous progress in order to strive to become real marketers. In 20xx, I made full use of the opportunity of visiting the market many times and attending every sales meeting to get in touch with the market actively. I broke through the previous pattern of staying in the office for a long time, making phone calls, writing letters, consulting relevant websites, reading newspapers, etc., tried to think independently, constantly analyzed and summarized, determined to refine my professional vision, and turned my deliberate observation of the liquor market into a professional habit.

2. Ensure sufficient working hours.

In 20xx, I used normal working hours and part of overtime hours to ensure that I had enough time to devote myself to my study, study my work potential, and strive to pursue a potential that others can't replace and can be used everywhere. Although I can't see the obvious effect of personality in a short time at present, I believe my investment will definitely pay off.

3. A healthy and peaceful attitude

Although we are in the marketing department, our education is higher than that of some regional managers/business people, and the investment time is several times that of some regional managers/business people, but the treatment is not as high as that of business people, and there is nothing else, but my mind is very correct and peaceful. Even when the leaders have spent a lot of time and energy and are not fully satisfied, they are still comforting their business personnel to complete their performance in half a month, while excellent marketers have to work overtime; Excellent salespeople can achieve 200% performance in a short time, but no marketer is excellent enough to meet the objective conditions of XX20. Although this often happens, he always tries his best to ensure his peace of mind.

Looking back on my xx years, I mainly went to some places and did some market research. Participated in many sales meetings and industry meetings, put forward some opinions and did some basic business work. Compared with my own performance, I found that I still have many shortcomings, such as not meeting the requirements of Excellence in business; Sometimes, I do things too hastily and lack a thorough and meticulous work style. Although I have worked hard for xx years, I still find that there is nothing to show my real achievements, some recommendations are not systematic enough, and no more effective methods for the market have been put forward ... XX years will be effectively improved through hard work.

Second, the recommendation of the marketing department:

It is a common dream of all of us to establish a strong marketing department, because a strong marketing department is the foundation of building a strong blast furnace manufacturer brand. Brand composition requires strict planning and efficient implementation, and these two characteristics are almost impossible to achieve without a strong market department. Establishing a strong marketing department may be the beginning of the effective transformation of the group. According to my working experience in the marketing department in the past four years, I personally feel that our marketing department lacks good living conditions:

1, lack of sufficient high-level support:

Although the marketing department undertakes some linear functions, it is still an employee organization in essence. As a staff officer without command, he needs to give corresponding guidance on many things, and it is difficult to carry out his work without the support of senior management. High-level support should include at least three aspects of information, 1, concept propaganda, 2, giving practical authority, and 3, proper "eccentricity", especially the marketing department, which was established only 20xx years ago. Since its establishment, it has been crossing the river on the basis of poverty, and it is often the most error-prone, which is easy to cause accusations and complaints from production systems, regional managers and even factory salesmen. At this time, the top management needs to analyze carefully. If it is really not a war crime, it may still need to continue to support the marketing department.

2. Lack of clear consistency in implementing market strategy;

Without a clear marketing strategy, the marketing department can't survive at all, and without the consistency of strategy, the marketing department can't establish its prestige.

3. Lack of supervision over the promotion plan/marketing plan;

No matter how good the plan is, it will fail without good implementation, but with good implementation and no effective inspection and supervision, it is also empty talk.

In addition, there are the following practical problems in the marketing department, which also greatly restrict the function of the marketing department:

1, team performance stagnated;

2. Lack of material incentives and low team morale. Low satisfaction;

3. The working atmosphere is wrong, and the team cooperation orientation is not effectively created;

4. The staffing/function setting is not reasonable, and the team is basically in a state of individual combat, and there is no overall resultant force.

Suggestions to the marketing department based on their own problems in 20xx;

1, get the support and attention of the top management of the group, and let the top management know and understand the efforts of the marketing staff.

2. Refine and clarify the organizational structure and job responsibilities of the existing marketing department.

3. Optimize the existing personnel of the marketing department and reorganize and adjust the composition ratio, and strengthen the functions of market research/market planning/media research on the basis of optimizing the design function; In addition, the marketing department should strive to create a harmonious atmosphere and put an end to such villain behaviors as insincerity, flattery in front, and framing behind.

4. Improve the incentive measures of the marketing department.

At present, the wage system implemented by the marketing department has no incentive measures, which is not conducive to everyone's potential. The position of marketing department is between the regional manager of sales logistics and the special salesman. Everyone is selling intellectual labor, which has high innovation value, developing potential markets for enterprises, and promoting and creating the sales of enterprises tomorrow. Therefore, we must be willing to invest in them, evaluate their creative marketing plans and give them reasonable incentives to improve and stimulate their work enthusiasm, otherwise they will be in danger of losing or slacking off.

5. Promote the working mode of the project team in time.

A lot of work in the marketing department needs to be completed by all departments, so it is suggested to promote it in the form of special project teams. The responsibilities of each post in the marketing department are only relative division of labor, not their own responsibilities, but close cooperation. After implementing the working mode of the project team, members of the project team can be convened according to the needs of different stages to jointly complete special projects through meetings and discussions. After the project is completed, the general manager and the marketing manager will convene relevant departments/personnel to discuss and pass.

6. Regularly or irregularly let marketers go deep into the regional market to learn and experience the first-line operation practice.

Only by understanding the front-line operation and grasping the artery of the market can the planning scheme be recognized and implemented by front-line personnel. If marketers want to make their plans feasible and finally be adopted by the front line of the market, they must first understand the operation practice of the front line of the market and know all aspects of the market operation like the back of their hands.

The above are some personal opinions about the marketing department, which may be extreme and one-sided, but they are all my own experiences, my personal feelings, 20xx, and all the old things have been a long time ago. 20xx must have something we need to leave, collect and engrave. In 20xx, facing the sunshine and with expectation, we stand at the beginning of time again. There will definitely be some undercurrents or undercurrents that will affect us again during the journey, but we believe that we are a team with quality and fighting capacity, and 20xx will certainly achieve new results.

2. Annual Work Report of Marketing Department

I. Construction of Marketing System Information Network It is undoubtedly a very important and urgent task for the company to develop, maintain and operate the information network effectively. The marketing department is the implementer of this work and the central hub, which plays a special role in connecting the leaders of the company's decision-making level, the leaders of the Ministry of Commerce, the actual and potential owners, the staff of foreign offices and the members of the information network. To this end:

1. The department held many meetings to seriously discuss how to achieve the company's annual goal, fully tap everyone's enthusiasm and subjective initiative for the work of XX steel structure, and give full play to everyone's intelligence. And the work content of the staff in the department has been more clearly divided.

2. Strive to improve the teamwork spirit of information management and clarify the overall coordination requirements of the company. XX steel structure enterprises must rely on the joint efforts of all staff, highly obey the command and coordinate as a whole, in order to maintain sustained growth and healthy development. Therefore, it is a daily job to educate the staff of this department to strengthen communication and coordination with the office and cooperate with the staff of other departments. At the same time, urge the office not only to do a good job of pre-sales service for the owners, but also to enhance the awareness of providing work scope information or convenient service for other departments within the enterprise.

3. According to the objectives set at the beginning of the year, organize the relevant personnel of the marketing department to urge and assist the offices to strengthen the market information network. Implement an information network assessment system for the specific work of each office, formulate assessment plans, and specify specific quantitative standards.

Second, XX steel brand promotion work

Brand is a comprehensive response to the overall strength of an enterprise, and every successful enterprise has a resounding brand. The brand effect of XX steel structure played a key role in business contact in the first half of this year. This is mainly due to the consistent attention of the company's top decision-making leaders and the unremitting high-input brand promotion work for many years. Due to the growing influence of brands, the probability that owners will accept XX steel products is greatly increased, and the investment of marketing assistants in promoting the performance of their own enterprises and steel structures will gradually decrease. As the function and leading department of the company's brand promotion, the marketing department makes full use of various industry associations, exhibitions and various media to carry out long-term, massive, meticulous and effective brand promotion. After that, a large-scale promotion meeting attended by the main leaders of China Building Steel Structure Committee and the leaders of the Provincial Construction Department was carefully organized and planned for Anhui XX Steel Structure Co., Ltd. in Nanjing and Hefei, which achieved the expected results. The pre-planned brand promotion meeting held by the joint-stock company in Fuzhou, the capital of Fujian Province, was postponed to the second half of the year due to the impact of SARS.

Three. Customer reception between the owner and the cooperative unit

Customer reception is a complicated and very important job. It is not only an important window for many realistic and potential customers to understand XX steel structure, but also a platform for the company to show its image and comprehensive strength. As the lubricant of the company's business contact, it plays a vital role, and sometimes even directly determines the success or failure of the business. In the arrangement of customer reception work, we should first attach great importance to this work ideologically and treat every customer with enthusiasm and sincerity as the principle. Secondly, we should devote ourselves to our rest time without complaint and make our own efforts without reservation, from the beginning to the end, as always, and persevere. Third, I can carry forward the "one dollar" spirit put forward by Mr. Shan, reduce the reception cost as much as possible, put an end to all waste in reception, and regard cost saving as a direction and goal of my work. However, this does not mean that the reception fee will be reduced indefinitely at the expense of the reception effect. Try to save money, ensure the reception effect, and grasp a degree. On the one hand, it has signed agreements with relevant major catering, hotel, entertainment and other enterprises, and obtained certain preferential treatment. On the other hand, we examine and weigh every link and step and practise economy. This work has not only been fully affirmed by the leaders and personnel of the Ministry of Commerce and the office, but also been well evaluated by customers.

In the first half of the year, we received XX batches of customers, with the number of ***XX people.

Four. Daily administrative work and internal management work

1. The daily management of Hangzhou market and technical system has become one of the functions of the marketing department:

The staff of the Ministry have invested a lot of time and energy in this regard. However, through hard work, it not only greatly reduced the daily management costs, but also made this complicated and troublesome work more orderly and rigorous, which was well received by most leaders and employees.

2. Cost management:

The marketing department undertakes the audit and reimbursement of the expenses of the marketing system and even the departments of Hangzhou headquarters. We can control all expenses in strict accordance with the system formulated by the company. At the same time, the procurement and application system of office supplies in marketing system has been formulated. Do a good job in financial management of Hangzhou headquarters.

3. Dismissal and recruitment of office staff:

At the beginning of the year, in order to improve the management level of the office, the Ministry of Commerce, together with the Ministry of Commerce and the bidding office, formulated detailed rules for office management and conducted monthly assessment. Get rid of those who are not qualified for the job. By the end of June, there were retirees 12 * *. At the same time, recruit talents and cooperate with the human resources department and other departments of the marketing system to carry out recruitment work. In the first half of the year, * * * recruited 26 talents of all kinds to fill positions in various departments and offices of the marketing system.

4, establish and improve the marketing system and department management system:

In order to adapt the management level of the marketing system to the rapid development of the company, the marketing department established and improved a number of work systems, standards and work instructions in the first half of the year. Among them, the system of visiting the production base (with the circuit diagram of visiting customers to visit the production base), the system of front desk duty, the detailed rules of information network management and assessment methods have played a significant role in the standardization of daily management. In particular, the third-level documents of ISO9000 management system are compiled, including "responsibilities of marketing department", "responsibilities of marketing personnel" and "customer reception regulations". Make the management of marketing system and marketing department tend to be standardized, standardized, systematic and scientific.

3. Annual Work Report of Marketing Department

I entered the marketing department in XX and was appointed as the head of the marketing department in XX. I stayed in the company for two years. Now I'm going to make a report on the work during this period, and I urge you to give us more valuable opinions and suggestions. Our marketing department focuses on telephone business, supplemented by network. In the early days, we looked for potential customers through every phone call. In order to establish a trust relationship, communicate with every customer. Let them feel from the heart that we serve them all the time, focus on helping them, and work on the principle of "do what you can, and do what you can". In this way, when the business work is basically completed, it not only meets their needs, but also obtains the benefits we deserve. Through our products, our service has won their trust. Next time you have a chance to cooperate. Just like around the Spring Festival, some of my employees have a good relationship with their work. Without the interference of external factors, at a special stage, we can do things well at this stage. Whether it's customer tracking or service, we can still stick to focus and do it with quality. The work and tasks for 20xx years have been determined. All the plans have been implemented, and it is certain that we will strictly follow them. I believe that even if we encounter problems in the future, we will choose the fastest and best way to solve them.

20xx years, coming from ignorance. I am also deeply stressed and can't agree. But I met a good leader, a team that belongs to me. Their help and tolerance is an important factor in my personal growth at this stage. It is also the most rewarding year for me to understand how to be a man and do things during my work.

The past is the past. Every year is a new starting point, a new beginning.

In this year's work, around "being diligent in business and specializing in specialty", my team members and I should make full use of our spare time and adopt diversified situations to find more books, read more books and learn more, whether it is professional knowledge or marketing strategy. Broaden your horizons and enrich your knowledge. Let's combine the theory we have learned with customer communication, apply it in practice, use different ways and means, let everyone find their own way of working, and then complement each other, so that the strength of the team can play a role in the embodiment of performance. Supplementing fresh blood and energy for the development of teamwork. At the same time, in the process of improving their ability, quality and performance. Taking "bringing out excellent teams" as our responsibility, we should base ourselves on the experience of the previous year and the previous year. Create this year's performance, at the same time, let everyone's ability and quality have been improved, we must exercise our independent and strong business work ability. No matter what you do in the future, you can reassure and satisfy the leaders.

Entering this highly competitive society, each of us should learn how to survive. Whatever you do. It is most important to have a healthy, optimistic and positive work attitude. Learn to be a man and learn to do things. Learn to do things with your own mind and solve problems with your own intelligence. Since you have chosen this career and this job, you should do it wholeheartedly. This is also a responsibility to yourself.

Through these two years of work, I feel the same way. I saw the changes in the company. I also feel the determination that the company must move forward. I believe: "The company's strategy is clear, its positioning is correct and its decision is correct." Therefore, in the future work, I will lead all employees in the marketing department to adjust themselves in time with the development of the company and find their roles and positions in time and correctly. For the company in the process of vigorous development to do our modest personal strength.

Looking back, we are full of enthusiasm; Looking forward to the future, we are in high spirits. New year, new wishes and new expectations: Today, the marketing department is proud to work here; Tomorrow, Market One will make the company proud of our work!

4. Annual Work Report of Marketing Department

Unconsciously, a new promotion has been added to the increased promotion. Looking back at this increase in promotion and promotion, the work has been strengthened under the increase of promotion and promotion and the decrease of promotion and promotion (the increase is stronger than the decrease of leadership). One year's promotion and salary increase reduced my promotion and salary increase. First, the marketing department stepped up efforts to promote and upgrade.

The promotion department is a summary of personal work of the marketing department in 20xx, and it is an increase and promotion to establish a good image. The formulation of improvement and enhancement plays an important role in promotion and increase, and it plays an important role in promotion, improvement, enhancement, reduction, market development and improvement. Do a good job in upgrading and upgrading, improve the upgrading and upgrading, take various upgrading and upgrading measures such as strengthening the upgrading and increasing the telephone number, and increase the convenience, environmental protection, energy saving and gas consumption for upgrading and upgrading.

Second, increase and upgrade in 20xx years.

Increased promotion efforts, xx Road North Film Dairy Factory xx Grain Station, Olive Base xx Supermarket; Increase and upgrade Xx households, xx households pay back the money, and xx furnaces are equipped with infrared rays, which generally improves.

Third, the increased work needs to be improved.

1. Record the increased promotion in detail and establish the enhanced increased promotion.

2. Establish market growth. At present, we can tap the potential of enhancement and improvement. In the future, we will increase the reduction strategy of promotion and promotion, increase promotion, broaden the promotion households, and promote promotion and promotion.

3. Emphasize strengthening improvement, mutual promotion and mutual improvement, and create an increase and positive improvement.

4. Close cooperation. Every promotion should take the initiative to improve and improve, and create improvement according to the personal work summary of the marketing department in 20xx.

In the 20xx year of increasing promotion, the marketing department increased promotion, faced difficulties, worked hard, and devoted itself to increasing promotion and promotion.

5. Annual Work Report of Marketing Department

Looking back on the past year, I have matured a lot, and I am filled with emotion and gained a lot. "Busy and rewarding, tired but happy. For me, this year's work is unforgettable and impressive. The change of work place and environment, as well as the adaptation and adjustment of a series of work ideas and methods, pressure has brought me the horn of progress, and fatigue has also integrated into the joy of harvest. With the support of the company's leaders and the close cooperation of colleagues, we are loyal to our duties and conscientious, and have completed our own work and all the work assigned by the leaders. I summarized my performance, thoughts and actions in the past year as follows: 1. Work performance.

When you go out to meet customers every day, you should strengthen your image, improve your quality, insist on being strict with yourself, and don't be lazy because of one person, forget your work, forget your job responsibilities and tasks. We should be aware of our work and have the responsibility. We must be honest with our customers. The law of office work is "irregular". Therefore, I must have a correct understanding of my work and value, correctly handle the pains and joys, gains and losses in my work, persist in dedication, be honest and dedicated, and especially have a summary and reflection in the process of business tempering. Business is efficient when the work is completed on the same day. The company may keep idle people, but I don't want them to be me. So I must work hard, study hard and strive for an early breakthrough. After such a long time of study and exercise, I have made some progress in my work.

2. Work attitude

Work attitude should be strict with self-discipline, and constantly strengthen the construction of their own style. Since I came to the company, I have been strict with myself, and I have always regarded plain, willing to pay and obscurity as my own criteria. Style is an image problem of the company. Can't let customers say that Guangyuan's style is problematic for personal reasons, and regard Guangyuan as their home, sharing weal and woe. At work, we should use our own actions to regulate all our words and deeds. Strive to strengthen their professional knowledge and do a good job in customer service. Adhere to the follow-up principle, follow up every customer with the results, and strive to improve the communication level. In this year, although we have encountered many difficulties, we can still learn a lot as long as we actively try to solve them and keep an optimistic attitude.

3. Work record

I have done a lot of work in the past year. Although I haven't made any achievements, I will continue to work hard and believe that my achievements will be better. Because the company attaches great importance to our Fujian market, it has specially sent an automobile cooperation office to give us more confidence in our work and business. So far, the car has been with me for four days, taking the route of Putian-Fuqing-Fuzhou. I also planned the route all the way, basically not detouring. I went to about 19 homes, and the route and address may not be very familiar, so some customers did not visit in the plan, but the effect was very good and achieved the expected effect. Since three companies clashed with Manager Zhang, seven of them are my intended customers. I will continue to work hard to track and communicate, and strive to make achievements in the next year, which is also a subtle reward for myself and the company. At present, two companies have basically promised to place orders in the next year or so. I can't relax at this time. The more critical it is, the more decisive it is. So when you laugh before the goods arrive, maybe it's just the beginning.

4. Next Work Plan and Prospect

In the next step, I will continue to follow up the current intended customers until I get the result. I will conquer targeted manufacturers, visit more and communicate more. Then according to the information, contact new customers to find the person in charge, expand slowly, expand when you can grasp the situation, strive for progress steadily and develop steadily. These are my personal experiences and ideas, and I will devote myself to the market work.