Excellent Entrepreneurship Plan for College Students

Excellent business plan template for college students

A successful business plan is a clear and comprehensive assessment of the opportunities and risks brought by an emerging business. Although it is quite difficult to describe the idea and evaluate the risk, these are essential characteristics of a successful business plan.

1. Content

(1) Background

(2) Goal

(3) Market Analysis

(4) Location

(5) Customers

(6) Business hours

(7) Featured products

(8) Sales methods

(9) Decoration and facilities

(10) Material supply

(11) Recruitment of employees

(12) Publicity

(13) Application for licenses and public services

(14) Expected difficulties and solutions

1. Content

(1) Background

Shanghai snacks have been recorded in the Southern Song Dynasty. In the early Ming Dynasty, Shanghai became a famous city in the southeast, and the production became more and more exquisite. In the Qing Dynasty, Shanghai snacks Business is becoming increasingly prosperous, and there are more varieties of rice and noodle snacks available in season.

In the late Qing Dynasty, after Shanghai was listed as a foreign trade port, it successively absorbed the essence of local snacks, including the characteristics of almost all major places in the country, and developed and improved them to form its own characteristics.

Shanghai snacks are characterized by a wide variety of varieties, with both northern and southern flavors; rigorous selection of ingredients and fine production; changes according to the seasons and seasons; convenient and flexible supply. Its taste is different from the pure sweetness of Guangdong and Hong Kong, and the spicy taste of Sichuan and Chongqing. Instead, it is famous for being light, delicious and delicious. There are many varieties of snacks in Shanghai, including steamed, boiled, fried, and baked. The most popular ones among consumers are: soup dumplings, louvers, and fried gluten. This is the most popular "three main parts" among people.

(2) Goals

In addition to promoting the unique flavor of Shanghai snacks, Shanghai Snack Bar hopes to make profits from it. It is planned that the snack bar will turn a loss into a profit within two years (according to surveys, small catering businesses generally invest a lot in the early stage, and it takes a long time to recover the capital, usually about two years). It is expected that the monthly net profit after tax will reach 20,000 yuan after one year.

(3) Market Analysis

Once a person’s taste is developed, it is indeed difficult to change. For example, people in Hunan and Sichuan like spicy food, and people in Jiangsu and Zhejiang like sweet food. Yes, these people often think that hometown food is the most delicious no matter where they go. Moreover, these people generally have a fixed circle. As long as it is done well, the power of public opinion is huge, so as long as it is authentic , it is not a difficult problem for snacks to attract locals from other places.

(4) Location

The snack bar is planned to be located in Shekou, Nanshan, Shenzhen. The specific reasons are as follows:

If you want to open such a snack bar in a foreign country, you must pay attention , it is best to have more native people in this place, and according to surveys, Shekou area is mostly populated by people from Jiangsu and Zhejiang.

Shekou is very convenient for food, clothing, housing and transportation. There are at least three large commercial circles nearby, including Garden City Wal-Mart, Haiya Department Store, Nanshan Bookstore and Coast City. Because shopping is very convenient, the flow of people is high. In addition, the local population has strong spending power. Since the production cost of Shanghai snacks is high, customers with strong spending power are needed.

Convenient transportation, convenient for customers who are far away. In addition, close to Hong Kong, there are two customs clearance channels, one is Shenzhen Bay Port and the other is Shekou Port. Many Hong Kong people like Shanghai flavor, so locating the store here can attract many Hong Kong customers to visit, and consumption in Hong Kong is relatively high. Therefore, Hong Kong people still like to come to Shenzhen for consumption on weekends, which brings good customer flow to the snack bar on weekends.

The public security is very good. After all, it is not easy for college students to open a small shop. They do not have much funds and cannot withstand the pressure of the underworld (collecting protection fees, charging high compensation for intentional burns, etc.).

(5) Customers

Because Shanghai local dishes mostly focus on thick oily red sauce, they are more suitable for customers in Jiangsu, Zhejiang, Hong Kong, Taiwan, and Japan.

The prices of our dishes will be higher than the market price. Firstly, the labor of the snack chef is expensive; secondly, the cost of air freighting the raw materials from Shanghai is slightly higher. Therefore, the price will be targeted at college students, white-collar workers and other people with certain spending power.

(6) Business hours

From 6:00 am to 2:00 pm; from 5:30 pm to 10:30 pm, the business hours are extended by two hours on weekends and public holidays.

(7) Specialty products

1. Pan-fried steamed buns

Pan-fried steamed buns can be said to be a native snack in Shanghai and are said to have a history of hundreds of years. Shengjian uses semi-fermented flour to add fresh meat and meat skin jelly, and puts them in a pan in rows for frying. During the frying process, cold water is poured several times, and finally sprinkled with chopped green onion and sesame seeds, and it's done. .

The fried steamed buns have a crispy bottom, thin skin and fragrant meat. When you bite into it, the gravy is wrapped in the aroma of meat, oil, green onion and sesame. It has a first-class taste. Nowadays, the fried food in our store has developed a certain degree of "deliciousness". The fried crab meat and fried chicken buns all taste great. They are traditional and innovative snacks in our store.

2. Xiao Long Bao

Xiao Long Bao is famous both at home and abroad and has a history of hundreds of years. Xiaolongbao is rolled into a thin skin using refined white flour; it is also filled with refined meat without MSG. Boil the skin with chicken soup and mix in the jelly to get the freshness. Sprinkle in a small amount of finely ground sesame seeds to get the fragrance; it will also be made according to different conditions During the season, take crabmeal or spring bamboo, shrimps and meat stuffing, add one or two flour to make ten pieces, which are translucent in shape like water chestnuts, small and exquisite. After serving, pierce the skin and the juice will fill the plate. The skin is thin, the juice is fresh, the meat is tender, and the filling is rich. It is undoubtedly the flagship product of our store.

3. Three fresh wontons

Shanghainese are very clear about the size of wontons. Generally, the wontons can only be seen during breakfast. The three fresh wontons in Shanghai are different from the three fresh wontons in Wuxi. The wonton filling is not made of fresh meat, Kaiyang, or pickled mustard, but pure meat. The so-called three delicacies are all in the soup. The three delicacies, shredded eggs, dried shrimps, and seaweed, create fresh meat wrapped in thin skin, with a salty and smooth taste. It is planned to only be served during breakfast and midnight snacks, so take the rarest items for the most expensive ones.

4. Fried tofu and vermicelli soup

Dry and wet, this is the eating method that Shanghainese are accustomed to. The wet medium-fat tofu and vermicelli soup is a repertoire. Although it looks a bit light and watery, it goes perfectly with greasy snacks such as pan-fried vegetables. Plan to combine sales to increase sales.

5. Noodles with onion oil

Eat fragrant scallion oil and cooked dried sea rice (called Kaiyang in Shanghai) with the noodles.

6. Tiaotou Cake and Mint Cake

From north to south, pastries are the specialty snacks of the Chinese people. When it comes to pastries in Shanghai, you can probably count them all even if you count them on your toes. But the ones that are widely loved by Shanghainese people are tiaotou cake, mint cake, and double stuffed dumplings. Mint cake, glutinous rice flour mixed with a little mint powder, decorated with red and green threads. Tiaotou cake is made of glutinous rice flour mixed with fine sand (not wrapped in fine sand, but the two are kneaded together) into a long strip, which is more delicious after deep-frying. It is planned to roll out products in different time periods to avoid the backlog of finished products and to keep customers fresh.

7. Crab shell yolk

Fermented flour is added with oil to make shortbread with skin and filling. The color and shape of the cake resembles a cooked crab shell. The finished product is brown in color and tastes crisp, loose and fragrant. Because crab shell yolk is not easy to preserve, it is planned to sell it for a limited time, and the time is set in the afternoon when people are getting off work and school.