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Ask someone to help me write a summer social practice report.
Internship unit: xx overseas travel agency
Location of internship unit: Floor 0/7, Zisi Building, xx City.
Internship post: planning and adjustment
Internship start time: July 2009
End time of internship: August 2009
In July 2009, I successfully interviewed and worked as an intern in xx overseas travel agency.
During my internship, my internship direction is debugging, mainly focusing on debugging (assisting debugging).
As an intern, my job is more complicated than that of a regular employee, but I feel very comfortable during my internship. I work in an air-conditioned office all day. I'm not tired, but I occasionally go out for a run.
The tasks of the company are mainly completed by dispatchers and tour guides. At first, I didn't quite understand what the main job of debugging was. By carefully learning from other experienced colleagues and observing their work processes, I have a deeper understanding of the work I plan to do: which team will start, which team will book tickets, which team will return, and so on, as well as the activities of eating, living, traveling, traveling, shopping and entertainment for teams and individual travelers, all of which will be implemented. Including accommodation in several-star hotels, daily dining standards, the implementation of bus, train tickets and air tickets, and the implementation of tickets for various scenic spots to ensure that tourists can successfully and safely complete their tourism activities.
Assist in debugging, including sorting out data and answering customer calls every day. During my internship, the staff and managers of travel agencies gave me great help in my work and taught me a lot, not only in planning this job, but also in dealing with people and bringing things. During my internship, I learned some basic etiquette and work items of the plan, and also got a better understanding of the plan and the travel agency industry.
In the dispatcher's work: First of all, the dispatcher should be polite, generous and considerate when speaking and answering the phone. Every phone call, every confirmation, every quotation and every explanation should be full of feelings to show the sincerity of cooperation, and the handwriting should be clean and neat to win the goodwill of the other party and exchange for the trust and cooperation of the other party; Secondly, the dispatcher must carefully read the reception plan sent by the other party, focusing on the specific time, the number of people, the number of rooms used, whether there is a single room or a double room, whether there are children occupying the bed and using it in advance, the exact time of arrival at the traffic and the port of arrival, and inform the other party in time if any problems are found during the verification process and make changes quickly. In addition, if the number of people increases or decreases, vehicles should be replaced in time; Third, booking rooms, tickets, cars, tour guides and meals are the main tasks of the dispatcher. Although things are complicated, dispatchers must always keep a clear head and implement them item by item, otherwise they will be in trouble if they don't do well. Therefore, we must be patient and considerate, pay special attention to "fast" and solve the problem immediately. The speed of solving problems often represents the operation level of travel agencies, so we must race against time and act quickly. Second, we should be "accurate", that is, accurate, not ambiguous and specious. Moreover, it is not easy to form a tour group, often with lower price and better quality, and dispatch often plays a big role in it. Therefore, the dispatcher should prepare several sets of different price schemes for the route to meet the needs of different tourists and leave room for reasonable profits; Finally, the dispatcher should not only have the routine means of normal operation, but also be good at learning and mastering the ever-changing new trends in time, so as to improve the operation level and be faster and more accurate, such as mastering the price fluctuation of hotels and restaurants; Adjustment of traffic price and change of flight; New local attractions, new routes, etc.
In this internship, I deeply felt the role of optimal allocation and coordination of resources in travel agencies. For dispatchers familiar with travel routes and related arrangements, invite a travel team. First of all, they should consider the travel route. What kind of route can satisfy customers and minimize the cost of the company is a problem they must consider. The dispatcher who is familiar with this route will give the answer soon, because they are very familiar with the route and transportation mode that the team will take. For a new dispatcher, it is necessary to consult the means of transportation and related routes before giving a suitable answer. Their opportunity cost in this link is still relatively small. After determining the route, we should consider the accommodation problem along the way. Some hotels are partners of the company and do not need the dispatcher to book in advance. However, in many cases, hotels are booked temporarily, so it is necessary to consider the familiarity with this line of hotels and the commission of travel expenses. Experienced planners can easily find the right price, because they are very aware of the hotel-related prices and commissions. But it is a little difficult for an unskilled dispatcher. First of all, they don't know how many hotels there are on the route that the team passes. Even if they can find hotels, it depends on whether there are rooms to accommodate your tourists. The most important thing is about the commission of funds. Dispatchers often miss suitable hotels because of financial problems. Therefore, in this link, experienced dispatchers can greatly reduce costs and improve work efficiency.
This internship in a travel agency has benefited me a lot, and I have a deeper understanding of the specific operation, operation and management of the travel agency. The talents needed by travel agencies should not only have certain professional knowledge, but also know how to deal with people and take care of things, as well as patience and responsibility to customers. In the actual process, I really found my shallow knowledge and lack of experience, and also let me find the gap between the knowledge in books and the practical problems, which made me have a deeper understanding of the travel agency industry. In a word, this internship has taught me a lot that I can't learn at school. Thank xx Overseas for giving me this opportunity.
Model column of 2009 summer internship report:
University life is coming to an end, and there are many talents in today's society. The second half of junior year helps to gain a foothold in society and increase social experience.
After the theoretical study this holiday, I have a great understanding of advertising design and graphic design, and also have a general study and mastery of this major. It's embarrassing to practice in an advertising unit, because I don't have much practical experience. I usually study theory, and I'm afraid I'm unfamiliar with the actual operation.
But considering that I may be engaged in this industry after graduation, I cherish this internship opportunity, deepen my understanding of various graphic design in a limited time, and find out my own shortcomings. I benefited a lot from this internship. I feel that I have gained a lot in knowledge, skills, communication and communication with others. Generally speaking, this period of time is to cultivate, exercise and improve my comprehensive quality.
Through my internship, I realized that it is not enough to rely only on the theoretical knowledge I learned at school. We need to practice, enter the advertising company and combine theory with practice, which is also the purpose of my internship course.
Internship time:
April 2009 1 to May 2009 1
Internship unit:
Yuan Ye Shinnosuke advertising company
Internship content:
1 April, I applied from the talent market and entered Yuan Ye Shinnosuke Advertising Co., Ltd. for an internship 1 month. The company is not big, but the business volume is busy. The main business includes: shopping mall advertising design, inkjet advertising design, conference celebration, etiquette, VI and LOGO design, wall advertising, cis planning and introduction.
From my employment to my resignation, the number of employees in the company has been stable at around 10, among which there are about 10 stable long-term customers, including Bank of China, China Construction Bank and China Industrial and Commercial Bank. And some foreign-funded enterprises, such as German enterprises Yu Hui and Schaeffler. It also includes some unknown customers, such as shopping mall activities, company celebrations, opening ceremonies and so on. At the same time, Jingwei Company also undertakes some government meeting arrangements and large-scale activities, such as the opening ceremony of Zhenghe Navigation Festival and the glaring at the establishment of WISCO Wharf Co., Ltd. As far as I know, the company's benefits are good and it is in a period of steady increase. The internal setting of the company is: the boss is the general manager of the company, responsible for the overall planning and management of the whole company; There are customer service department, etiquette department, creation department and execution department. Because the company is small in scale, internal personnel can cross-operate flexibly. During my internship, I was able to participate in the tasks of copywriting, creativity and customer service of several clients, and gained many rare opportunities for learning and exercising.
On the first day, I came to Shinnosuke Advertising Company in Far Field, and I felt that I could give full play to my application level in this environment. After a brief interview with my boss and a general understanding of my situation, he first familiarized me with the environment and the company, including the company's scale, departments and division of labor, and briefly introduced the situation. Then let me participate in the design and planning of the company's tenth anniversary brochure.
The design and planning of this brochure is the focus of my internship, and it is a very good practical opportunity for me to participate in the design project as soon as I enter the company. The assistant manager asked me to express my thoughts and disgust first, and then use the actual software to operate it. Actually, I didn't learn Photoshop cs and CorelDraw 12 at school. I just had the opportunity to ask my colleagues this time. They let me imitate the tutorial first and make some simple pictures. Ask if you don't understand, which benefits me a lot. So, I put what I have learned into practice and quickly made several different plans in one day, including copywriting and layout design. Writing a copy also taught me a lot. At first, the copywriter I wrote was not satisfied, and thought it was too rigid, because creativity is the soul of advertising. Here are some copywriting that I revised many times and finally got hired: "The way of management, such as being a man. What we value is not the gain or loss of one thing, but the creative work with customers and the seriousness of each design project. Accompany you on the road of your rapid development, regard your success as our greatest success and your joy as our most heartfelt joy. We value and cherish the friendship with customers in the process of cooperation. Advertise and make friends. We look forward to cooperating with our customers, including you. We cherish every day with you. We adhere to the tenet of "honesty and trustworthiness, diligence and efficiency, and pursuit of Excellence" and sincerely hope to exchange and cooperate with friends from all walks of life. " Later, my colleagues gradually familiarized me with the post-production problems, including how to print the pictures in the photo machine and how to use the engraving machine, which made me understand and be familiar with the whole process of a work from planning, design to finished product. My colleagues are very enthusiastic to teach me how to use the software. After a few days, I clearly know what my shortcomings and deficiencies are. In school, because there are few opportunities for actual exercise, there are few opportunities for software operation, and there is no practical guidance. I didn't know anything about software. Under the leadership of my colleagues and teachers, I gradually learned to use PhotoShop and CorelDraw, which are also the most widely used software.
After several days of design task training, I learned a lot that can't be mentioned in textbooks. Because work is to directly contact customers, the purpose of our work is to satisfy customers. Of course, while we are not short of creativity, we should also consider its development in the market. It does not mean that creative design must adapt to market competition, which involves the importance of advertising marketing and management.
Similarly, at school, we also studied marketing and advertising management, advertising psychology related courses. As an advertiser, it is not enough to design or plan an advertisement. The vice president of the company was originally an interior designer, and now he is in charge of the company's market. We really lack experience in management. During the internship, I followed him to the market several times and gained a lot, including how to get a customer and develop potential customers, which requires advertisers to have a relatively high comprehensive quality.
Internship summary:
Due to the limited internship time, I met a relatively complete planning case of the company's tenth anniversary brochure design during the internship of Jingwei Advertising Co., Ltd. ... Through this internship, I realized a lot of things that I ignored or wondered in books or teachers' lectures.
Fang gained more valuable experience through practical observation and guidance from colleagues. I also realize the importance of teamwork. Whether a design team is excellent or not depends first on its management and distribution of design, and puts the most suitable person in the most suitable position. Team spirit is also a working attitude that Jingwei Company believes in very much. I also listed Team separately in the 10th anniversary brochure, and the boss agreed with the importance of teamwork. Therefore, when planning a big project together, colleagues must communicate frequently, find problems and solve problems in common discussion. In the process of joint discussion, it is easy to meet new highlights and make the planning project more complete.
Through this internship, I feel that I have gained something in design, planning and practical operation. This internship is mainly to promote the improvement of our future work and business ability, enhance our future competitiveness and add a cornerstone for our future foothold. My colleagues in the internship unit also gave me many opportunities to participate in their design tasks. I learned a lot of problems that were difficult to solve before, as well as the problems that I will face in advertising in the future, such as pre-planning and post-production, how to communicate with customers and so on. This internship has enriched my knowledge in this field, made me step forward to a deeper level, and promoted my foothold in the future society to a certain extent. However, I also realize that it is impossible to do this job well by internship these days. The advertising industry in China is not particularly mature, with few good advertisements and less creativity, so there is still a lot of room for development. I realize that in the future, we need to improve our practical ability, as well as more flexible thinking and good communication skills.
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