What happened to Easy Home, which was endorsed by Eric Tsang?

Now is the Internet era, where various opportunities and challenges coexist. There is an Internet housekeeping platform that once had the famous actor Eric Tsang as its spokesperson. After burning through 300 million, it defrauded users of their money and declared bankruptcy and ran away.

Easy to escape from thunderstorms at home

When the Internet drives economic development, it also faces various possibilities of thunderstorms. Many Internet companies have experienced thunderstorms. A housekeeping platform that once ranked among the top three in my country is now facing a broken capital chain, but it is still selling products crazily to make money.

This explosive Internet housekeeping platform makes it easy to get home. At the beginning of 2022, this platform sold 68 million in sales in three months. On May 31 It sold five million in one day. This company also held an internal celebration banquet because of its good sales performance at that time, mainly to celebrate the sales exceeding 100 million yuan in 2021.

energy to clean the room.

However, since 2019, Easy Home has launched its own subsidies to attract customers, but has not successfully raised funds. It has become increasingly difficult for this platform to make money, and it has begun a path of losses year after year. It was not until July 8 this year that he finally issued an apology statement, ending his once brilliant platform. According to statistics, after the thunderstorm at Easy Home, at least hundreds of millions of yuan in arrears disappeared. On July 20 this year, Easy Home dismissed all employees, and the company officially announced its dissolution.

The development of Easy Home from repairing home appliances to a housekeeping platform

The main business of the platform, Easy Home, was initially to repair home appliances for users at their doorsteps. Some investors said that Easy Home is nothing more than an air conditioner washer. But the relaxed CEO didn't care about the investors' contempt. Instead, he compared his company to Apple in the United States. In 2016, at the financing conference of Easy Home, CEO Li Wei said that the development goal of Easy Home is to become Apple in the service industry.

It was not without purpose that Li Wei dared to say such a thing, because Li Wei had a very powerful financing consultant. He was the famous financier Bu Wenyuan, the co-founder of Xinghan Capital. He has helped more than a dozen Internet companies complete financing in a short period of time. So the purpose of Easy Home at that time was to make money rather than provide services.

The initial way for Easy Home to make money was to build momentum and create words. From the very beginning, they positioned themselves as the home appliance aftermarket, which mainly covers installation, maintenance and after-sales of home appliances after customers buy them.

Regarding after-sales service in this area, Easy Home pays more attention to the needs of users. Li Wei said that the door-to-door service of home appliances does not necessarily have to be fast, but it must make users feel comfortable. They hope to send an angel to the user's home for service. Therefore, the staff of Easy Home are uniformly dressed in white work clothes and tool boxes when they go to users' homes to provide services. The staff of Easy Home will also receive quality training in addition to technical training.

No matter how good the packaging is, it cannot escape the fate of failure

?Because of this kind of packaging, investors began to be very optimistic about Yongdaojia, which allowed Yongdaojia to grow rapidly within a year. It has successfully conducted four rounds of financing within this period. Due to the success of financing, Easyhome began to expand its team in first-tier cities such as Beijing, Shanghai, and Guangzhou, and successfully recruited a maintenance team of thousands of people in just a few months. After the staff of the Easy Home platform were well trained, they began to use low prices to seize the market. However, the low price war did not achieve the expected returns, and Easy Home inevitably began to lose money. After it experienced many years of losses, Easy Home started a new way to come back to life. The new way was to start franchising.

?But franchising is not a new method. After many O2O platforms suffered losses, they began to use franchising to make money back. But if you want to make money in this way, it is nothing more than squeezing franchisees or more seriously increasing subsidies, which will also accelerate the thunderstorm of Easy Home. Finally, the service of Easy Home also had problems. It started to engage in a "Ponzi scheme" to collect money first, but the service could not be fulfilled. After many housekeeping aunts and users exposed the problem, Easy Home finally came to an end.