How to do a good job in network marketing promotion

How to do network marketing well? Network marketing includes a wide range of contents, such as new media operation, SEO, SEM, online activity planning, etc. The following is how to do a good job in network marketing promotion, which I have carefully sorted out, for reference only, hoping to help everyone.

How to do a good job in network marketing promotion

Promotion target

First of all, we must determine the promotion goal, which needs to be qualitative and quantitative. Qualitative refers to defining the purpose of promotion, brand promotion or promoting consumption? Quantization is to have quantitative indicators, which will certainly become a KPI that everyone hates. Remember to consider the budget when quantifying.

Phased plan

1, construction and test optimization period. The website will be completed within one month after completion. For a website, too long adjustment and modification can only show that the product is immature.

2. At first, increase the number of external links and reverse links to improve the effectiveness and ranking of search engines.

3. Development period, integration and promotion. Through Weibo, BBS, soft text and other channels. High-quality content promotion is a long-term work plan. Of course, if it is done well, it will be the most direct means to attract users.

4. Stable period, including friendship link strategy, channel website alliance, brand store alliance and joint promotion of distributors.

The specific work of network promotion

1, website structure integration and SEO optimization

Optimization of website frame structure and page content: the content connection between page modules should be reasonable and the layout should be logical, especially the external links of the home page must be highly relevant and complementary, and the links between content pages need to be inevitably related, which plays a vital role for search engines to grab more pages of the website. Users are required to use the forward and backward buttons as little as possible and reasonably choose whether the linked page opens in a new window. Use fewer pictures as column titles, and let search engines absorb all the contents of the page as much as possible.

Keyword density of each page: the keyword density of the home page and the content page can be increased appropriately, but it should not be repeated too much in the page, and it should appear reasonably and not be increased for the sake of increase. Try to keep the same keyword within 3-5 times.

Validity of page links: Be sure to check the validity and rationality of all links, ensure the relevance of linked page content, and avoid wrong links.

Introduce effective content: Effective content is the basic factor to attract users to browse, and it is also an important indicator to improve the weight. The effective content introduction includes: filling in enterprise information; Fill in product information and business opportunity information; Perfection of information; Fill in the recruitment information; A valid member website.

Make a reasonable website map: make a simple and easy-to-use list of website functions and modules for users, and try to show key modules, such as enterprise channels, help centers, member registration, etc. , so that users can quickly understand the main functions and basic framework of B2B platform and find what they need in time.

The contents of website map construction include: navigation, columns, functions and some key contents, website map index related to the importance of website content; Each link provides some short descriptive sentences, and the keywords of the target link are appropriately added in the description; Because spiders only scratch the first three pages, try not to use too deep page links in the content of the website map.

2, search engine promotion

After optimizing the website in a targeted way, you can start all-round external promotion, that is, you can start submitting the inclusion to domestic and foreign search engines and major classified directory websites. According to different stages of development, search engines are submitted and included in stages, but the content submitted must be standardized.

3. Publicity and promotion of the effective content of the website

In order to obtain effective access and eventually generate a high-loyal user group, it is necessary to effectively publicize the user group. Such as: blog promotion, Weibo and WeChat official account promotion, email promotion, forum promotion, post bar and exchange group promotion, activity promotion, online advertising, etc.

4. Integration of network channel alliance

Friendly links: the relevance of website links can improve the PR value of the website. In addition, it also contributes to the ranking of the website in major search engines. Especially for Google, a large number of effective external links or reverse links will make it easier for spider programs to find our website. Moreover, friendship connection does not mean that the more the better, we must grasp a certain scale.

Compared with programming technology, network marketing is a softer skill. No matter what you think in theory, it is better to operate it yourself. Of course, you need to have ideas, creativity and strong network awareness. Beijing Huaxin Zhiyuan network marketing course fully considers the characteristics of this course, adopts the mode of combining theory with practice, and cultivates students' skills and network awareness through rich cases and practical exercises. At the same time, industry experts and students are regularly invited to share industry trends, simulated interviews in the early stage of graduation, and double-selection of famous enterprises to ensure the smooth employment of students. Welcome friends with learning needs to come to Beijing Huaxin Zhiyuan for consultation.

Product network marketing promotion scheme

1, determine the stage goal of website promotion.

For example, the number of independent users visited every day within 65,438+0 years after publication, the relative ranking compared with competitors, the performance in major search engines, the number of linked websites, the number of registered users, etc.

2. Website promotion methods adopted at different stages of website release and operation.

If possible, it is best to list in detail the specific website promotion methods at each stage, such as the name of the login search engine, the main forms of online advertising and media selection, and the cost to be invested.

3. Control and effect evaluation of website promotion strategy.

Such as the control of stage promotion objectives and the evaluation index of promotion effect. The purpose of controlling and evaluating the website promotion plan is to find out the problems in the process of online marketing in time and ensure the smooth progress of online marketing activities.

Case: the promotion plan of a website (simplified version) here divides the first promotion year of a website into four stages, each of which lasts for about 3 months: the website planning and construction stage, the initial stage of website release, the website growth stage and the website stability stage. A company produces and sells tourist souvenirs. To this end, a website is established to promote the company's products, which has the function of placing orders online. The promotion plan made by this website mainly includes the following contents:

1. Website promotion goal: After the website is published 1 year, it is planned to reach 2000 independent visitors every day, and 10000 registered users;

2. Promotion in the planning and construction stage of the website: that is, preparations for promotion began before the website was officially released, and search engines such as google and Baidu were optimized in the website structure and content during the website construction process;

3. The basic promotion method at the initial stage of website release: log in to 10 major search engines and classified directories (list planned websites) and establish website links with some partners. In addition, cooperate with other marketing activities of the company to publish corporate news in some media and industry websites.

4. Website promotion: After the website has a certain number of visits, in order to continue to maintain the growth of website visits and brand promotion, online advertising (including the selection of websites and columns planning to place advertisements, advertising forms, etc.). ) will be placed on the websites of related industries and advertisements will be placed on some related professional electronic publications; Exchange resources with some partners;

5. Website promotion in stable period: combining with the company's new product promotion, online coupons are sent irregularly; Participate in activities such as ranking appraisal in the industry to obtain news value and send emails in groups; When the conditions are ripe, build a neutral industry information website related to the core products of the enterprise for auxiliary promotion.

6. Evaluation of promotion effect: Track the effect of promotion measures of major websites, make statistical analysis of website traffic on a regular basis, market software, cooperate with professional network consulting institutions for online marketing diagnosis when necessary, improve or cancel the promotion methods with poor results, and increase the investment ratio of promotion strategies with obvious effects.