Compare the website design and online operation mode between Li Ning and Nike.

Nike's homepage design style is simple, with animation and image icons instead of text descriptions. On the right side of the page is a menu link, and below is Nike's introduction, company recruitment and other information. Click to enter the secondary page of footwear products. At the top is the menu bar of this secondary page, which is divided into new products, Nike technology and men's and women's products. There is also a link to shopping in the online mall at the top left. For example, in the special recommendation of "monthly new products", there will be a detailed introduction of new products this season, as well as new products for men and women and previous products. In addition, Nike made full use of the advantages of stars and established a star series. Nike also launched a group buying service to facilitate group buying. Nike has set up a member area, which contains some news about member activities. In addition, the website also provides a download area, and there are many types of downloads, such as screensavers and advertisements. And live broadcast of the event. NIKEWOMEN, set up by Nike, introduces a lot of Nike's clothing collocation, fitness methods and female dating platform, so that female friends can pay attention to sportswear and wear fashion. Finally, Nike also launched the Nike Mall on its website for online shopping. And they launched a nationwide store search, which is very convenient and fast.

The small main page of 1. website is relatively simple, and a simple icon and animation replace the tedious text.

Everyone will introduce the development of their respective companies in detail.

3. Different product introduction sections will be set up according to different sports, with detailed introduction, such as prices and styles.

4, set up a member area, convenient to obtain the first-hand information of customers.

5. Use online media to provide download areas such as advertisements, make full use of the advantages of celebrity endorsements, and let visitors log on to their websites again.

6. There will be an introduction to the activities sponsored by recent activities.

7. You can see the LOGO and slogan of the company in a prominent position on every page.

8. The products launched every season will have a special page, focusing on the introduction.

9. There is an introduction of sports technology, explaining the materials of their products and the introduction of product maintenance.

Characteristics of Nike website

1. The animated pictures on the homepage of the webpage are very attractive to tourists and very fashionable.

2. It provides a group buying platform, which facilitates the demand of group buying.

3. There are many types of download areas.

4. Specially added a women's section.

An online shopping center has been established to facilitate shopping and product selection.

6. Make full use of the advantages of celebrity endorsements to promote products.