Yiyang, Hunan is the richest man with15 billion. What does he do?

Yiyang, Hunan is the richest man with15 billion. He is the king of electronic cigarettes in China!

Yiyang, a prefecture-level city in Hunan Province, is located on the south bank of Dongting Lake in the middle and lower reaches of the Yangtze River. It is an important member city in the middle and lower reaches of the Yangtze River and the core city of Dongting Lake Ecological Economic Zone. Yiyang city has outstanding people and many billionaires have been born. An, chairman of Hansen Pharmaceutical, Xiang, president of 58 Tongcheng, president of Sany Heavy Industry, Ai Lihua, chairman of Aihua Group, and Xu, chairman of Golden Disc Software, are all well-known Yiyang tycoons in China. Last year, Yiyang killed a big black horse and won the title of the richest man in Yiyang. His personal wealth exceeds the sum of the first five richest people. He is Chen Zhiping, the founder of Small International, known as the king of e-cigarettes in China, a super-low-key, super-rich, but unknown person. So, how did Chen Zhiping counterattack and become a billionaire? ?

Chen Zhiping was born in Yiyang City, Hunan Province. Because Chen Zhiping is very low-key, he hardly gives interviews and doesn't give much introduction about his life. From the public information, we can know that Chen Zhiping was a top student since he was a child, and he was admitted to Tongji University as a marketing major. Three years later, after graduating from Chen Zhiping University, he stayed in Shanghai, where he could still work as a sales associate with a technology company. A few years later, Chen Zhiping joined Shanghai Fudan Guanghua Information Technology Company as a sales manager. Years of work in the first-tier market made Chen Zhiping feel tired. If you continue to work in the enterprise, Chen Zhiping can only be an executive in the enterprise at most. Chen Zhiping has the spirit of Hunan people who dare to take risks and struggle. Unwilling to be mediocre, he decided to start his own business. Chen Zhiping's entrepreneurial thinking is also quite strange. He chose the coal industry instead of the software information industry he has been engaged in.

At that time, China's economy took off rapidly, leading to soaring coal prices. Shanxi coal boss, who became rich overnight, provoked every entrepreneur who wanted to make big money. Chen Zhiping and several friends got up their courage and plunged into the coal industry. After several years of hard work, Chen Zhiping, who didn't know the depth of the coal industry, was set up in Sichuan and bought a batch of fake coal. Only this vote, Chen Zhiping lost 2 million, heavily in debt. The failure of starting a business didn't hurt Chen Zhiping's morale. He was always looking for a chance to make a comeback. Chen Zhiping, 32, came to Shenzhen and joined Shenzhen Simore Technology Co., Ltd. as a minority shareholder. Shenzhen Simo, founded by Lai Baosheng, holds 85% of the shares and is responsible for sales. The remaining 65,438+05% is held by Liu Pingkun, who is in charge of research and development, and Chen Zhiping's shares are also held by Liu Pingkun.

At that time, I didn't get on the right track and didn't find a suitable industry, which left a huge space for Chen Zhiping, a latecomer.

? E-cigarette industry has entered the sight of Chen Zhiping. Chen Zhiping was exposed to e-cigarettes because a large number of Hunan villagers made a fortune in the e-cigarette industry in Shenzhen. Tobacco oil, chips, atomizers, molds, production and assembly, and every link in the e-cigarette industry chain is made by Hunan people. Since pharmacist Li Han invented the first electronic cigarette and founded Ru Yan Company, it seems that a Pandora's box has been opened in the electronic cigarette market. Ru Yan's e-cigarettes were sought after as soon as they went on the market, with the highest sales reaching 654.38 billion yuan. But a few years ago, the FDA banned e-cigarettes from entering the market. Smoke, which has long relied on overseas markets, fell into shock and its sales plummeted. It was finally acquired by Imperial Tobacco for $75 million. A cigarette enterprise that almost monopolized the market through patents collapsed, and thousands of cottage e-cigarette enterprises in Qian Qian stood up in Shenzhen. In the same year, it became the best opportunity for Shanzhai E-cigarette Company. A large number of small electronic cigarette factories have mushroomed, and foreign customers come to the factory with cash to rush goods. Many people in Hunan seized this opportunity and made a lot of money.

? Chen Zhiping is also a discerning person, and concludes that the e-cigarette industry is promising. Chen Zhiping established Shenzhen Maxwell as the main operator of electronic cigarette products through Simore. Chen Zhiping is a layman, and his business partner focuses on the development of portable electronic cigarettes. Because of his rich marketing experience, he soon got the OEM cooperation of e-cigarette brand NJOY. A few years later, NJOY sued the FDA in the United States, arguing that e-cigarettes are tobacco, not drugs, and not under the jurisdiction of the FDA. The US Supreme Court ruled that e-cigarettes should be given another chance to enter the United States. With the sales of NJOY increasing greatly, orders from Chen Zhiping are flying from the United States like snowflakes. It is precisely because of this that he gradually became rich.