Responsibilities of marketing department of home improvement company

1, based on the company's reputation and interests, market-oriented and customer-centered.

2. Honesty and trustworthiness, noble character, dedicated service, hard work, team spirit, pioneering and innovative.

Second, the scope of work

1, company market development.

2. Customer information management.

3, market research, development plan formulation, arrangement and implementation.

Third, the scope of management

1, improve the market management system.

2. Guidance, recruitment and training of daily business activities of sales staff.

3. Maintain and expand the marketing network.

4, the salesman's business behavior and performance appraisal.

◆ Responsibilities of marketing personnel

1. Responsibilities of department manager: 1. Abide by national laws and the company's rules and regulations; 2, management department, cooperate with all employees to complete the tasks assigned by the company; 3. Train employees and analyze cases on time; 4. Guide and supervise the marketing director to do a good job in community management; 5. Consolidate the developed communities and develop new communities at the same time, so as to make the work continuous; 6. Focus on group purchase and decoration cooperation; 7. Focus on the cooperation of real estate model houses of large real estate companies; 8. Accurately grasp the market dynamics, analyze the market development, and timely locate the market trend; 9. Analyze the advantages of competing companies, summarize the solutions in time, and feed them back to the company in time; 10, and gradually establish a cooperative network of real estate, building materials, decoration and other market departments; 1 1, cooperate with designers, construction teams and functional departments of planning companies to develop famous brands 12, supervise and promote the coordination between construction teams and engineering departments in various communities, and stick to the second marketing position; 13. At the same time, the management department assists the director of the marketing department and the person in charge of the development project to negotiate with the owner to expand the overall market performance; 14, develop franchise stores and direct stores with famous brand as the core, and give full play to brand benefits;

II. Responsibilities of the person in charge of the marketing department: 1. Abide by laws and regulations and the company's rules and regulations; 2. Assist the department manager to complete various tasks assigned by the company; 3. Drafting the implementation agreement of various community cooperation modes;

Iii. Responsibilities of Assistant Manager of Marketing Department: 1. Abide by national laws and the company's rules and regulations; 2. Coordinate the work of department managers, marketing directors and development project leaders, and provide services for them; 3. Daily work management;

Four. Measures for the administration of marketing personnel: 1. Every afternoon, the home improvement consultant should report the business situation of the day to the superior supervisor in the form of daily report, and put forward reasonable suggestions according to the situation. 2. Senior home improvement consultant (development project leader) arranges the regional business progress and completion this week every Sunday. Analyze the reasons, report to the superior in writing, and adjust the business strategy according to the situation. 3. The home improvement consultant shall not answer the professional questions of customers. 4. The home improvement consultant shall not agree to any substantive requirements of the customer at will. 5. Home improvement consultants should be realistic about the company and its supportability, and cannot exaggerate. 6, employees should abide by the law. 7, according to the work and responsibilities assigned by the superior, accept the guidance of the superior. 8. Respect colleagues' responsibilities, keep in touch with each other and work hard together in the spirit of division of labor and cooperation. 9. The company's publicity materials shall not be used for other purposes except normal use. 10, personal appearance and clothing should be maintained. 1 1. During the business trip, you shall not engage in other work in the name of the company without permission. 12, guarantee trade secrets. 13, no task backlog. 14. Do your duty and prevent all dangers and damages that may be harmful to the company. 15, think more about every question and try to contribute wisdom. 16, safeguarding the company's rights and interests and reputation. 17, according to the actual situation at ordinary times, provide reasonable construction. 18, the title and quantity of feedback information should be accurate.

Verb (abbreviation of verb) Marketing personnel responsibilities: 1. Seriously abide by and implement the management rules and regulations formulated by the superior supervisor, report on time, and accept the work arrangement of the superior supervisor that day. 2. Maintain good professional ethics, communicate with customers warmly and politely, and do not run the business of other companies. Any discoverer will be deducted from his salary and dismissed at the same time. 3. Actively complete the personal business indicators issued by the company to ensure the effectiveness of the information. 4. Try to cooperate with the designer's feedback and follow-up on business information, participate in bill negotiation, and improve the bill signing rate. 5. Be responsible for the company's external advertising, distribute the company's publicity materials, and improve the company's popularity. 6. Don't buy the owner's phone bill in any way, and don't harass the owner by phone or other forms. Once found, it will be fined 100 yuan -200 yuan (temporarily suspended). 7. Actively help customers do what they can.

Vi. Responsibilities of the person in charge of project development (senior home improvement consultant): 1, strictly abide by national laws and company rules and regulations; 2. Every senior home improvement consultant must have a high degree of professional ethics and professionalism, always safeguard the interests and image of the company in the community, and must not disclose company secrets; 3. Every senior home improvement consultant must truthfully report the daily customer list and the communication between customers and designers to the person in charge of the market area.

Daily work management: in order to strengthen management, ensure the normal development of daily work, improve the standardization of the internal management system of the marketing department and make the system more clear, the following regulations are formulated to restrain and remind all employees to consciously abide by them.

1. Daily code of conduct: 1. Report to work on time every day. The latecomers will be fined 10 yuan/time, and the basic salary of the current month will be deducted for those who continue for more than 3 times; 2. If something needs to be asked for leave from the department manager, those who are absent without reason will be treated as absenteeism, and 500 yuan will be punished for more than three consecutive times; 3. Keep your clothes clean and tidy, and ensure that you are on duty with a good mental outlook and mental state. Offender 5 yuan/time; 4. Every Friday morning, the business personnel consciously return the Weekly Summary of Marketing Department and the debriefing report of each employee at the end of each month on time, and those who fail to hand it in on time are 50 yuan/time; 5. Every Friday morning, you must attend the weekly meeting organized by the Ministry on time, and those who are absent without reason will be treated as absenteeism; 6. Ask the department manager to deal with the consequences of the loss of the company's interests without authorization, and give corresponding punishment according to the seriousness of the case, and in severe cases give dismissal; 7. Talking loudly, laughing and slapping in the office area, not paying attention to manners, damaging the company's image 10 yuan/time;

Second, the commercial industry standard: 1, take good care of the publicity materials in the community, and the department will issue and recycle the fixed publicity assets on time. Violators will be fined 100 yuan -500 yuan according to the specific circumstances, and those with serious circumstances will be dismissed; 2. Business personnel leave their posts without authorization, and do not patrol the communities under their jurisdiction for no reason. Once verified, give 50 yuan/warning; 3. Negotiate business negotiation time with customers. Because our business personnel are not punctual and their own mistakes cause losses, the department manager will give corresponding punishment according to the seriousness of the case; 4. Business personnel falsely report business conditions, and once verified, they will be given a serious warning, 100 yuan/time;

Iii. Office working environment (Assistant to Marketing Manager): 1, responsible for various forms of office arrangement and planning; 2. Responsible for recording the daily arrival of each employee and reporting to the manager in time; 3. Responsible for sorting out and saving the personal files of all employees in the marketing department; 4. Responsible for urging the weekly summary of sales staff every Friday morning and summarizing it; 5. Responsible for sorting out the debriefing report of employees at the end of each month; 6. Record the daily or recent work arrangement and plan of the manager, remind and assist the manager to complete the corresponding tasks;

4. Business Administration: 1. Responsible for distributing and recording the use of corresponding promotional materials, and recording the distribution and recycling of exhibition tools in the community; 2. Responsible for sorting and filing the list of households that have arrived, and conducting planned visits; 3. Organize the customers into files in different levels, pay regular visits, ask for customers' opinions, and submit them to the manager after sorting and summarizing; 4, each has been developed, will be the development of residential file, focus on tracking implementation; 5. The person in charge of project development, the designer and the owner coordinate and arrange the implementation work; 6. After the negotiation, pay a return visit to the designer and the owner, and give feedback to the person in charge of project development;

Verb (abbreviation of verb) Community management: 1. The newly developed residential area will complete the occupancy arrangement seven days before occupancy, including printing, labeling, banners, exhibition boards, fees and other related matters that need to be understood; 2. The person in charge of project development and the management of the image of the developed community; 3. While consolidating the existing communities, develop new communities to make the work continuous; Sixth, patrol all districts at any time to solve the development problems of all districts; Seven, supervise the time when the community designers arrive at their posts and draw pictures; Eight, collect, track and implement the project development director and the owner, designer to discuss the situation and solve the problem (not more than two days); Nine, supervise and manage the construction teams in each district, and coordinate with the project manager of the construction team in time when problems are found; 10. Collect, summarize and feed back all kinds of information such as property sales and customers of competitive companies within their jurisdiction and propose solutions;