How to recruit network marketing personnel

Network marketing can't be done by one person, and the boss can't make a profit if he understands it. Network marketing is a systematic project, just like building a house. Only by laying the foundation and frame first can the building be fast and reliable. Business owners should not try to recruit some versatile talents with the least money, nor can they recruit better employees for your psychology. Our boss should know that as long as employees are capable, they will definitely bring you more value, and as long as you give them reasonable wages, they will work harder. So what should CEO pay attention to when recruiting network marketing team members? If the manager of the enterprise is called "handsome", then the person in charge of the network marketing department is the "deep person in charge" of the enterprise. What kind of "general" can be competent for the operation of the network marketing team? The ideal network marketing manager should not only be familiar with the business knowledge of the enterprise (at least have worked in the industry for several years), but also know some technical applications of network marketing (know how to optimize and popularize technology, be familiar with bidding advertisements, release free information, and even run industry forums). But at present, it is rare to meet talents with such conditions. A more pragmatic way of selecting candidates is to deploy business backbones within the enterprise to take charge of the team, which can save outsiders time to familiarize themselves with the business and facilitate communication and coordination with other departments in the future. As for charging such people for knowledge of network technology, it is necessary to find experienced network marketing consultants for long-term training and guidance, so that they can have the ability to plan and arrange daily affairs in network marketing. The next step is to select soldiers, just like the point. It is best to deploy suitable candidates within the enterprise. If the enterprise is not adjusted, it is necessary to openly recruit new people to form a team. Basic personnel include: website design+website scheme+copywriting planning +SEM+SEO+ network editing+data analysis+network customer service. When recruiting the above-mentioned personnel, the following basic conditions should be met: 1, strong understanding and writing skills. As we have clearly pointed out, writing original professional information is very important for online marketing. So when recruiting, I always ask each other if they have the habit of keeping diaries and blogs. If you recruit someone who doesn't like writing articles and force him to edit them, everyone will be very painful. In addition to asking questions, I have to test, such as taking out a product that the applicant is not familiar with, dictating how to use this product, and then asking the interviewer to write a product description according to my dictation to judge his understanding and language organization ability. 2. Master certain image processing technology and even video processing technology (especially the requirements for website designers). We said in the first condition that typing is for word work in network marketing, and image processing software (such as photoshop) is used to publish image information on the Internet. Especially in some industries, such as enterprises selling remote control toys, the production of pictures and videos is the basic work of enterprise network marketing. Such enterprises must have talents in this field if they want to form an online marketing team. The standard of the test is to give candidates some original drawings and let them make beautiful renderings. 3. Mastering certain website production technology (requirements for website producers and optimization promoters) Only those who can use HTML website production language or skillfully operate a website production software (such as dreamweaver) can build enterprise websites and optimize their promotion. Others claim that they can set up corporate websites. They just apply the ready-made enterprise website program, and the design style and layout of the website and the optimized quality are all limited by this program, so they can't be regarded as website producers. Real enterprise website construction and optimization personnel must be professionals who can independently write websites with dreamweaver. To test candidates' ability in this respect is to let them write a simple corporate website independently. Of course, for small-scale enterprises, it is best to recruit all talents. For example, the copywriter, the information officer and the online advertising administrator are merged into one post (meeting the requirements of 1~3), and the website design, optimization and promotion personnel are in one post (meeting the requirements of 4~5).