What does "OTO" mean?

OTO business model is a newly born e-commerce model. This model shortens consumer decision-making time to a certain extent. It was proposed by TrialPay founder and CEO Alex Rampell. "OTO" means "OnlineToOffline" abbreviation.

That is, "online to offline", the core of the OTO business model is very simple, which is to bring online consumers to real stores, pay online to purchase offline goods and services, and then Go offline to enjoy the service.

Currently, the concept of "community" is emerging, and community OTO services have gradually increased in the past few months. Chengdu's community OTO service platform "Friendly Neighbors and Homes" is one of them, with " The goal is to build the most optimized community service e-commerce chain network in Southwest China.

Through the combination of offline entities and online platforms, we will build a practical smart city terminal neural network, use pure Internet thinking to transform various public welfare services and commercial services around community residents, and realize the realization of the goal of government, enterprises, A win-win-win for residents. Community residents can order products and services through the online platform and then pick them up at the store. Residents with skills can also join the platform to realize their own entrepreneurial ideas.

In 2013, O2O entered a stage of rapid development and began the integration and improvement of localization and mobile devices. As a result, the O2O business model emerged and became the localization branch of the O2O model.

Extended information

OTO products and services

1. OTO products:

OTO adopts a series of rigorous, scientific, fair and open Through the collection and selection of competitions, the "most novel, unique and challenging ideas" will be disseminated and shared through multiple channels such as "offline live events + online video dissemination + online voting" to achieve The purpose of ideological education is to "influence part and change part".

2. OTO service:

OTO serves all those who are "diligent in thinking and willing to share" and will provide them with "draft writing", "thinking" and "speech guidance" , "Video Recording and Uploading" and other services, allowing their thoughts and opinions to be disseminated, and by providing the "OTO Dream Fund" to support the top talents among them to realize their life value through entrepreneurship or other means, through the creation of excellent IP, To achieve the purpose of "influencing part and changing part".

3. OTO elites:

While building a "National Thinking Competition", OTO will gradually launch an "Industry Thinking Competition" through cooperation with government agencies, associations and societies and other organizations. , to build OTO into a platform for entrepreneurs to improve their thinking and speaking skills, a platform for exchange of sharpened ideas, and a platform for brainstorming, thereby improving the city's comprehensive ability of entrepreneurs, created through the product combination of "Thinking Competition + Entrepreneur Training Class + Salon" Out of urban entrepreneur IP.

Baidu Encyclopedia-O2O