Project planning scheme of real estate marketing activities

In order to ensure the safe and smooth progress of things or work, it is often necessary to make plans in advance, and planning is the most complicated one. How should the plan be made? The following is the planning scheme of real estate marketing activities I collected. Welcome to reading. I hope you will like it.

Project planning scheme of real estate marketing activities 1 1. Market status:

1, the real estate market in large and medium-sized cities is picking up.

2, in the annual sales season (golden September and silver ten).

Second, the project status:

1, Phase I, most of the remaining houses in areas D, E and F are on the sixth floor. The floor is higher.

2. There are obvious product defects in some houses in G-8 and G-9.

3. The third phase is about to be approved, and the opening is just around the corner.

In view of the present situation of real estate development, as well as the characteristics of the project itself and products, in order to promote the sales of housing in the first and second phases and make full preparations for the opening of the third phase, the eleventh promotion plan is specially formulated.

Third, the purpose of the activity:

1, increase community awareness.

2. Create a marketing atmosphere and melt the remaining houses in the second phase.

3. Increase the subscription number of Building A 1 for the third phase, establish the image of the third phase project, and lay a good foundation for the opening.

Fourth, the activity time:

65438+1October1-65438+1October 7th

Verb (abbreviation for verb) Activity theme:

Theme 1: "National Day Grand Prix, Dancing the Gold Coast"

Theme 2: "Celebrate the National Day and Enjoy the True Love of Gold"

Theme 3: "Vitality Golden Week, 7-day value discount"

Activity of intransitive verbs:

1, 8 sets of special rooms are launched every day during the Golden Week (mainly the second-phase special rooms and G9 one-price rooms);

2. During the activity, the one-time payment for house purchase is 96% off, and the bank mortgage is 98% off, but the external unification is 97% off for one-time payment and 99% off for bank mortgage. The sales department decides whether to discount according to the situation (except the special room);

During the activity, gifts will be given every day. All customers who visit during the National Day have the opportunity to participate in the lucky draw twice a day (once in the morning and once in the afternoon, depending on the atmosphere). All contracted customers will be given a rice cooker, and the prize of the lucky draw will be set as follows:

First prize: two rice cookers (two per day)

Second prize: three desk calendars; Third prize: several shopping bags.

Seven, publicity methods:

1, Network (Sohu Focus News Report, Live Report, Xinhuanet)

2. SMS (SMS is scheduled for September 30th at 65438+1October 3rd, with 20000 messages per day).

3. Newspaper advertisement (half edition of Laizhou today, tentatively scheduled for September 29th)

4. Promote Yi Labao on National Day.

5, an outdoor performance or float for xx days.

Eight, on-site packaging:

Outdoor:

1, banner: 0.7xx0 xx.

2. Stacking of National Day lottery gifts;

3. Balloon decoration: gate and gift area;

4. hang the national flag;

5. Yi Labao Show

Nine: material preparation and cost budget:

Content of SMS (to be determined):

National Day Ceremony, Dancing the Gold Coast. The existing houses in Laizhou Gold Coast Community Phase II are on sale, and 22 10 yuan /m, and the third phase of high-level fund-raising activities are in full swing. Gold medal hotline: xxxx-xxxxxxx

Planning scheme of real estate marketing activities II. Purpose of the activity

1, to promote customers to sign contracts and open positions; 2. Enhance the popularity of the opening business department;

3. Promote the opening and closing of the project, create the voice of Hyatt, and quickly eliminate the housing.

Second, the activity time

September 20xx (exact time to be determined)

Three. Location:

Hyatt City Sales Center

Fourth, prepare in advance.

1. Telephone invitation time of property consultant: September 20xx.

2. Purchase time of electrical appliances: August 30th, 20xx

3. Time for making lottery tickets: early September of 20xx.

4. On-site arrangement of fruit cake: the day before opening.

Verb (abbreviation of verb) activity content

Inviting Hyatt City to open the market, customers who have signed the purchase contract will hold an on-site "Home Appliances with Golden Eggs" activity inside the sales center. The project manager will briefly introduce the category of this activity and convey the policy of bringing new activities to pre-order customers. The lucky draw of this activity will be drawn by customers who bought houses that day, resulting in the following awards: first prize: notebook computers (2 sets), second prize: Haier refrigerators (4 sets).

3000x2 units =6000 yuan 1500x4 units =6000 yuan 1000 yuan x6 units =6000 yuan 600 yuan x 10 units =6000 yuan.

100 yuan x90 sets =9000 yuan.

Cost estimate: 33,000 yuan

Third Prize: Haier Washing Machine (6 sets) Fourth Prize: Microwave oven (10)

Fifth prize: juicer or rice cooker or humidifier (90)

Activity flow of intransitive verbs

New customers arrive at the sales center-enter the sign-in area to sign in-take the number sheet or serial number-customers gather outside the door-to maintain customers' mood before opening. At the beginning of the market opening, sales take customers to buy a house, and customers who have signed the subscription card for buying a house-sales take customers to the egg-beating area on the spot-customers beat eggs and get lottery tickets-sales take customers to receive awards and go to the next level (with the subscription card and customer ID card)-after checking xx.

(The real estate consultant will receive the whole process and introduce them one by one, so as to promote the transaction probability and tap the potential customer base.)

Seven. Activity cost

1. Number of lottery tickets: 100.

Lottery box: 1. Cost: 100 yuan.

Step 2 hire a wedding company

Cost: 2,500 yuan

3. Fruit cake

Cost: 1000 yuan

4. Estimated site layout cost: Cost: 500 yuan.

5. Small gift purchase fee: 20xx for plush toys, etc.

6. Unforeseen expenses: expenses: 900 yuan.

7. Household appliance expenses

Cost: 33,000 yuan

20xx years

Total cost: 40,000 yuan

Project planning scheme of real estate marketing activities III. Purpose and background of the activities.

The starting time of this property opening activity is 20xx year 65438+February 25th. In the promotion of xx project, xx Garden gained a certain popularity in the market. Through media publicity and sales reception, customers' understanding of the project has matured. At the same time, according to the statistics of project sales, prospective customers account for a large proportion of project number customers. It is expected that the number of numbered customers will continue to increase on the eve of opening, so the market background conditions for opening activities should be said to be relatively mature. At the same time, through a period of promotion, the project has reached the time when it must be opened.

The real estate opening activities are closely focused on sales. Through a series of packaging and other work, we will strive to achieve a transaction rate of 30~40% within two days after the opening, and at the same time expand the market visibility and reputation of xx Garden, laying a solid foundation for the success of the first phase of the project and the promotion and sales of the second phase in the future.

Second, the activity time

20xx65438+February 25th.

Third, the venue.

Xx Garden Project Sales Center Site

Fourth, the theme orientation of real estate opening planning

Emphasize the atmosphere, highlight the taste, upgrade the grade, be orderly and be a complete success.

1) Through the packaging and celebration activities around and on the site on the opening day, a strong festive atmosphere was rendered for the project, highlighting the opening ceremony of the project.

2) Through the on-site packaging and water and wine supply of the house sales department and the subtle service of the staff, the taste and grade of the project are highlighted, so that the customers who come in can feel a sense of honor and honor from the scene.

3) Through reasonable regional division, effective activity flow arrangement, reasonable assignment of field personnel's work responsibilities, and explanation and communication of customers' house selection and purchase process, the crowd on the opening day is effectively and reasonably controlled in an orderly manner, so that the whole project site feels orderly, orderly and hierarchical, and the whole project site is orderly.

4) Through a series of work AIDS, the most important thing is to grasp the customer's psychology in the sales process, make full use of the methods mastered by sales control, and actively mobilize the urgent mentality of buyers and property consultants, so as to reach a deal and sign relevant contracts.

Verb (abbreviation of verb) site planning and layout scheme of real estate opening activities

1) site layout

A according to the size of the site, a half-meter-high upper and lower stage is built in front of the pillars of the sales department, followed by a background board (double-sided), and both sides of the stage are decorated with flower baskets. Attached is a podium wrapped in flowers for guests and leaders to deliver speeches. The whole stage is mainly used for ribbon cutting, hosting and giving speeches.

B A rainbow door is set at the intersection of Tanan Road and Xin 'an Road in the northeast corner of the business department, and two steam columns are set at both ends of the rainbow door. Eight strings of firecrackers and balloons, several flower baskets, 18 salute. The stage is decorated with flower stands and flower stands. The sales department is covered with a red carpet, and there are many floats in the square in front of the sales department.

There are two rows of chairs in front of C, with about 20 seats, for guests and leaders to use.

2) Layout of surrounding roads

On both sides of Tarnum South Road, colorful flags were planted according to the scheme design of numbering activities.

A number of air ducts are arranged on one side of Linta South Road in the B project site.

C. There are two floats at the intersection of Tanan Road and the sales department, which are used to attract people and traffic, guide guests and publicize the opening.

3) Layout of some sales areas and other arrangements

The sales department is divided into four areas.

A. Housing selection area: it is mainly used to inform Yaohao customers to choose a house in this area, determine the housing number and sign relevant agreements through the second explanation and price budget of sales staff.

B. Signing area: it is mainly used for customers who have already chosen a house to sign the subscription book, pay the deposit for the house payment and perform relevant procedures in this area.

C exhibition area: it is mainly used for customers who are not informed to visit the sand table and model, ask for information and floor plan, and have a psychological preparation before choosing a house.

D rest area: the original site of the negotiation area, which is mainly used for the temporary rest of customers after shopping. Note: The housing selection area and the signing area are located in the same area and are intentionally divided.

Other areas

A. Activity area: the entrance square of the sales department is used for opening activities and ribbon cutting. , is also the main packaging area.

B. Leisure area: the area used for lion dance performance and customer viewing performance.

4) New customer number desk: it is located at the right side of the door of the business department, behind the pillar, used for temporary number of new customers, and can also be used as a temporary outdoor information desk.