Where is Dongguan Changping Jingjiu Electronics City located?

Dongguan East Railway Station, Changping Town, Dongguan City, Guangdong

In the College Student Entrepreneurship Zone of Jingjiu Electronic City, Changping Town, Wang Xiaomao, a college student from Jiangxi who just graduated this year, opened his small shop It was well organized, and since opening on September 18, he had barely made some living expenses, but he still persevered. Unlike Wang Xiaomao, most college students who came to start a business with enthusiasm left one after another after less than two months of enthusiasm. Reporters learned yesterday that there are now less than 10 of the 34 college students in the country's first true college student entrepreneurship zone. Regarding this phenomenon, some insiders point out that many college students start their own businesses based on temporary enthusiasm but no perseverance.

What comes with high enthusiasm then leaves quietly

According to reports, the entrepreneurial zone was established on August 18 at the Jingjiu International Electronics Wholesale Plaza in Changping Town. It is the first truly meaningful area in the country. College Student Entrepreneurship Zone on the Internet. In this area, the founder will provide business space free of charge and grant free use rights for one year. In addition, the company will also provide commonly used office equipment for free: installed network, telephone, etc. Free of charge to apply for various certificates and licenses for college students to start enterprises, assist in the implementation of relevant fiscal and tax preferential policies, and provide enterprise (project) recommendation and declaration, information, marketing, training consultation, intermediary, international incubation and other services that can be provided.

When the Entrepreneurship Zone was established, the first batch*** consisted of 34 college students. According to the organizer, the College Student Entrepreneurship Zone attracted a strong response once it was launched to the society. More than 200 college students from all over the country participated in the registration. Most college students were full of confidence and passion during the interview. Many of them had written a thick stack of business plans.

But more than half a month after it opened, some college students started fishing for three days and drying nets for two days, often not taking care of the store. When I called for consultation, they said they were either studying or looking for another job. And after a month, some college students left one after another. “I didn’t even say a word when I left. I didn’t even pay the electricity bill. I left quietly.” Hu Zhiming, chairman of Jingjiu Electronic City, told reporters that so far, there are less than 10 companies still operating in the entrepreneurial zone. .

College students:

It is difficult to start a business for the first time

For college students, they leave within two months of starting a business. Many college students also have their own difficulties. Wang Xiaomao is considered one of the "good" ones in the college student entrepreneurship zone. After all, he is still somewhat profitable. He has only invested about 6,000 to 7,000 yuan in this store now, and he can earn about 600 yuan in a month, which is just enough for his own living expenses.

He told reporters that he had just come out of school and had to explore everything by himself, and he did not have strong financial backing, so he could only start a business cautiously. Because Beijing-Kowloon Electronics City has just been established, the current popularity in the market is not very good. In addition, college students generally lack experience and have no regular customers. In the first month, only a few college students can earn their own living expenses, and many people can’t. Backed off.

However, in nearly two months, Wang Xiaomao and other college students also learned a lot. According to him, some college students have now used the Entrepreneurship Zone as a base to actively expand business outside. For example, some people started to open another store near their alma mater and sell to students in the form of promotions, and the business was very good. Now, he also has this plan to get out of the entrepreneurial zone and expand the market.

Industry:

College students lack perseverance in entrepreneurship

College students lose their enthusiasm for entrepreneurship within two months. Regarding this phenomenon, industry insiders said that There are objective factors, but mainly subjective factors, that is, college students cannot persevere in entrepreneurship.

Hu Zhiming said that college students think of shopping malls too simply, thinking that if they don’t pay for anything, they can just wait and receive money. At the beginning, a large number of college students had this mentality. Come. Therefore, at the beginning, they made very small tentative investments. Once they found that it was not as simple as they imagined, they stopped doing it. Instead of continuing to persist, they carried forward the spirit of hard work and actively expanded their business.

Objectively speaking, college students do not have experience or funds when starting a business for the first time, so they are not very competitive. In addition, Jingjiu Electronics City has just opened, and it will take some time for the market to grow. It is not very popular at the beginning. Not to mention college students, many old businessmen do not make much money.

Mr. Zhang, a merchant who has been selling electronic products for many years, also said that these college students are impatient and lack the spirit of hard work and hard work. According to his observation, several college students in the Entrepreneurship Zone often stopped coming when business was not good soon after they opened their businesses. And some just play games in the store and rarely go out to run business. According to his experience, many professional markets do not become prosperous all at once. Zhangmutou Electronic City and SEG Electronic City in Dongguan both have a process of growth.

Organizer: Still confident in running a successful entrepreneurship zone

Under this situation, the organizer is full of confidence in running a successful entrepreneurship zone for college students. Ho Chi Minh said that this is not very surprising. After all, this is the first time in the country. There is no model or experience to learn from, and we still need to explore and summarize experience.

Fortunately, there are still college students who persisted. After more than two months, these college students have learned a lot and made some constructive suggestions to the company. For example, they plan to set up an organization by themselves to form a marketing organization. Network, realizing full sharing of resources, etc., this gives them hope. Next, the company will continue to recruit some college students with strong entrepreneurial desire to strengthen this group.

In addition, the company will also start free training for college students, and promote the college student entrepreneurship area to factories, schools and other public places through a series of activities, so that everyone can support college student entrepreneurship.