Hotel fragrance system, what kind of hotel fragrance can attract customers?

International big-brand hotels all come from smelling the fragrance, and Ritz-Carlton, Oriental, Shangri-La and Marriott are no exception. To impress guests, comfortable lobby, luxurious decoration and advanced service are naturally indispensable, but now among those more subtle factors, fragrance can attract more attention.

For example, Starwood Group is now creating a special "aroma business card" for its guests, so that every guest will never forget the hotel where he stayed. Starwood Group began to promote aroma strategy from June 5438+10, 2005. They exude a unique fragrance in the lobby of their hotel, so as to deepen their impression of the hotel and attract them to come again. The aroma in the lobby of Sheraton Hotel is a mixture of figs, mint, jasmine and freesia, which makes people feel at home.

Guests of Westin Financial Street now smell the same fragrance as Westin Times Square in new york. With the fragrance, global uniform lighting and background music, fast-paced businessmen in the world can work in their familiar space and atmosphere in any Westin. The lobby of Westin Hotel exudes elegant white tea fragrance, mixed with geranium and freesia, which makes people calm and relax.

Four Points Hotel uses the aroma extracted from apples and cinnamon, which reminds people of the simple style of apple pie and hotel. It is a faint fragrance, not strong enough to make people feel pungent.

It is understood that Four Points by Sheraton Hangzhou Riverside Hotel has recently launched a brand-new fragrance system. In the past, guests would smell apple pie when they walked into the hotel, but now they will smell a more distinctive smell as long as they step into the Four Points by Sheraton Hangzhou. Fresh and natural, a bit like the fresh grass smell on the grass after a heavy rain in the summer afternoon.

This is the perfume marketing method of the hotel. Nowadays, many businesses trip consumers' footsteps with aroma, making them willing to pay for bags. Four Points by Sheraton Longxi is not the only hotel that has changed its taste. Sheraton Hotels Group manages 65,438+042 Four Points by Sheraton hotels in 24 countries around the world. Many Four Points by Sheraton hotels also introduced this new flavor. Four Points by Sheraton Hotel has a tailor-made fragrance. This Four Points by Sheraton perfume has a nice name, "windmill in the wind", which translates into "windmill smell" in Chinese. "It feels like the fresh outdoor air in spring." "Windmill smell" is the unique smell of Four Points by Sheraton Hotel. Sheraton Hotels Group owns many brands such as St. Regis, Luxury Select, W Hotel, Westin, Le Meridien International, Sheraton and Four Points by Sheraton. Each hotel has its own unique flavor, customized according to the hotel's style and positioning.

At present, the fragrance industry generally only involves public areas, airports, banks, shopping malls, hotels and other places, and fragrance will enter guest rooms in the future. There is only one lobby, but there will be many rooms in the guest room. You can choose the style room and perfume according to your preference immediately after you check in. As long as you open the door, your room will give off your favorite smell: fresh oranges, lilacs or the elegant fragrance of winter trees.

Fragrance service has penetrated into hotels, clubs, high-end residential centers, retail industries and other consumer places, and has become a high-end consumption to improve the quality of life. Consumers are mainly middle-and high-income groups. These people's requirements for fragrance are still based on health, and some inferior flavors that may cause headaches will not have a market. Therefore, when choosing fragrance products, the brand is very important and the health of customers is very important.

The unique fragrance has become a new symbol of the hotel. The "fragrance" of restaurants is also a product. China people's diet has always studied "color, aroma and taste" to disperse the aroma of dishes and carry out "aroma marketing", which has also become an important means for many restaurants.

In addition, among the companies engaged in fragrance marketing, air aroma is a well-known foreign company, rigoaroma is a domestic high-fragrance company, and scenthope is also the wish of fragrance.