Why do you need interaction design?

Users may try to use it because it is pleasing to the eye, but will leave if the experience is not good. Interactive design is to solve the usability and usability problems of products (in most cases, we refer to software or Internet products), and make users feel more convenient, relaxed and effective when completing tasks and achieving expected goals in the process of using these products. Therefore, interaction design should strive to eliminate obstacles that hinder users' use, such as ambiguous words, chaotic buttons, wrong pages, and operations that violate users' habits. Give an example to illustrate this problem. For example, when most websites register users, the submit button is placed at the bottom of the page. Users already have this habit. When filling in the information, they will click the "Confirm" or "Submit" button below. However, a website should be innovative. It deliberately put the submit button on the left or right side of the page, and the user couldn't find it for a long time. There is also an email address. I used to press the "send" button below, but a version of Netease did the opposite. I couldn't find the send button anywhere, so I thought there was something wrong with my browser, and then I found the "send" button in the menu above. The "next page, next page" page turning design method also does not meet the operating habits of most users. The mouse brushed the page turning button for a long time below, and it was actually in the upper right corner. Users are the lifeblood of the Internet. Without users, even the best products and business models are empty drills. Without a group of loyal users, the website will not go far. What to post to users, of course, depends on the products and services. Without the products and services that users need, no matter how loudly he shouts, he may be attracted, but when he finds that there is nothing he needs, he will still leave. This is also the reason why users from search engines such as Google have a high bounce rate. Second, it depends on the user experience. The user was attracted, interested in using it, and found what he wanted. As a result, when he used it, it was very complicated and he couldn't do it for a long time. After a while, he was prompted that the operation failed and another plug-in was missing. It was useless to struggle for a long time, and the user left in a rage. This may be worse than not finding the products and services he wants, because he will never come again this time. He is full of dissatisfaction with this website. After users have a good experience, it will be better if they have a better brand and appearance, which will deepen their good memories. If there is no good experience, it will worsen the brand's imagination, and the good appearance effect is not great. Interactive design, by focusing on the user's experience to consider the details of these designs, optimizes the whole design and creates a good user experience. Make users not only pleasing to the eye, but also pleasing to the eye, and then become loyal users of products. Why do you need an interaction designer? That's right, just like a friend of mine who is a designer sent a question: our company still works without interaction designers. I believe many people are also asking this question. What kind of company needs interaction designers? Why do many companies that do websites don't need to set up such positions at all? On the other hand, some big companies are competing for interactive design talents, recruitment, Alibaba recruitment, and Yahoo China recruitment. Similarly, other websites owned by Alibaba, such as Taobao, Word of Mouth and Alipay, seem to have been recruiting interaction designers. Other websites with user experience design awareness have also begun to change the original ui design talent recruitment to interactive design talent recruitment. Interaction always exists, but the importance of interaction design varies according to the nature of different projects and companies. Although the company that ranks designer friends does not have the position of interaction designer, interaction design must have been done, but it may not be so prominent. My designer friend's visual performance is very wonderful. He especially likes very small fonts, very low-key buttons that almost blend in with the background color. He usually works as a real estate website. This kind of website itself has a lot of one-way communication, and its main function is introduction and advertisement. The purpose of the user is also very simple, and the operation is very simple. As long as you improve the download speed of the website, you can achieve pleasing links. So his company may not need to set up the position of interaction design separately. Project managers or designers will inadvertently do some interactive design work, such as page flow and column structure, they will consider what users need to see and what users care about, and they may also make an online help desk to interact with users more conveniently. But it basically spreads in one direction. The ranking is good, but e-commerce websites like Alibaba are engaged in countless interactions and interactions almost every day. Users and websites, users and other users, and these users are generally small and medium-sized business owners. Their computer operation is not very skilled, but they are the lifeblood of Alibaba's survival. How to make these people who don't know much about the Internet and are not skilled in computer operation skillfully use Alibaba to do business? Ma Yun said that if a designer can't use a thing, then almost 80% of users can't use it. Therefore, they need to make the website design more user-friendly, concise, focused, clearly oriented, with low error rate, so that 80% people have no difficulty in using it. So not all projects need interaction designers, but this is a trend that cannot be ignored. From the one-way transmission of web 1.0, to the interaction of users in web2.0, and then to the aggregation of personalized information subscriptions in web3.0, users' purposes are diversified, their operations tend to be complicated, and their importance is becoming more and more prominent. Even websites that make money by advertising need to win the hearts of users to earn traffic. With the increasing competition, users have no difficulty in using other websites, and they have completed their tasks very easily. Will they come to you to be frustrated? So, who will do it? Art designers have advantages in interaction, but they also have natural disadvantages. The boss of my previous company mentioned the problem of our designer to me. He said that they have no problem with the performance of the interface, but their understanding of business requirements is a bit insufficient and a bit stubborn. Actually, this is normal. A designer who doesn't pay attention to the beauty of appearance is unqualified. He tends to focus on graphics and images. Their specialty lies in visual expression. His major cultivated his concern for beauty and products, but he couldn't spare the energy to care about the user's use process. It is normal to be opinionated. Who doesn't love their children? Don't parents like their children better? The artist is more resistant to modification than the interactive designer, because in his hands, the whole product is full of blood and friendship, exquisite to abnormal condition. Design the registration page of a website, and the graphic designer will ask you: What information items do you need? What do users need to fill in? Who will define these things? Many companies without interactive designer positions are defined by website planners or product managers. But there is a problem. Product managers focus on managers and management. He can't settle down to carry out those things that are too detailed. The most important thing he does is to determine the product direction and implementation strategy, formulate the research and development plan of the project and coordinate the division of labor. What about website planning? In fact, from my work experience, there is some duplication between website planning and interactive design. That's because I used to be a website planner, from market research, competition analysis to the writing of the scheme book, and I have always achieved conceptual design and demo realization, but most website planners have not extended such a long front. They cooperate with the product manager, point out the purpose and direction of website construction, analyze the market demand, determine the column planning and style construction guidance, and will not enter the details of interaction. Moreover, interaction designers are not necessarily website designers, but also other human-computer interface interaction designs, such as mobile phones, software and so on. Therefore, interaction designers came into being. The content comes from haopaiming.com. Add a question: Why should a well-ranked person be an interaction designer? I read a passage from Dan Safer in UiGarden: "Because then you can change the world. Yes, it seems that we are just fiddling with buttons, drop-down menus and meters, but the real job is to change the world and make it more humane bit by bit. We help people complete their daily work, whether it's playing games, saving lives or transferring money. We inject our own value into this world and make things useful, easy to use, pleasant and healthy. This kind of work is really good. " Note: Dan Saffer is a senior interaction designer of Adaptive Path. Excellent performance in e-commerce, application software, hardware and other fields.