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Summary of Eight Marketing Methods in Security Industry (2010-1-0312: 36: 43) [Edit] [Delete]

Label: Miscellaneous talk

Methods and ideas of enterprise marketing in securities industry

There are two kinds of sales in the security industry: sales of equipment or engineering projects. Either way, these two kinds of sales are expert sales, which are different from fast-moving consumer goods sales. There are many ways to do business.

Here, we combine many years of experience to share with you.

1, online sales promotion, showing products on the network, including the promotion of the company's website and the promotion of industry portals.

2. Develop regional markets and establish a market-oriented sales system. Starting from the function and positioning of the product, find a suitable dealer for joint development. For example, if the positioning of products is medium and high, it is necessary to find a security engineering company with relatively high construction qualification and demand for medium and high quality products. For example, if your product is a camera monitor, then you will definitely not go to a powerful engineering company.

3. Channel sales, establish loyal sales channels and build a full value chain.