Why did Shangruan close down?

1. The domestic stand-alone game industry was immature, piracy was rampant, and the commercialization of Xian 4 failed, so the Xian 4 production team was dissolved as soon as it was completed.

2. Daewoo, the parent company, did not give due support to the business strategy of Shanghai Soft Star. Although the Xianjian series has been independently developed by Shanghai Soft Star since the third generation, Shanghai Soft Star can only get the sales revenue of Chinese mainland, while the income of Taiwan Province Province is taken away by the headquarters.

Extended data:

Products developed by Shangsoft:

Shanghai SoftStar adheres to the management mode of the head office, develops its own unique formal R&D management methods such as project cost control, project quality control and R&D discipline, and enhances its execution. Shanghai Soft Star has made great achievements in 3D technology and online games, and has begun to enter the international market.

Shanghai SoftStar takes the world-famous RenderWare engine and the GameBox engine developed by Beijing SoftStar as its main production platforms. Since the establishment of 200 1, the company has independently developed five stand-alone games and an online game, Tom, dick and Harry.

Among them, Legend of the Sword and the Chivalrous Man 3 and Legend of the Sword and the Chivalrous Man: The Story of Love achieved amazing success in 2006. The cumulative sales across the Taiwan Strait exceeded one million sets and won dozens of important awards in China. The Legend of the Sword and the Chivalrous Man, which was completed in July 2007, achieved a record-breaking sales of nearly 300,000 sets within three weeks of its launch.

Baidu Baike-Soft Star Technology (Shanghai) Co., Ltd.